Case Studies

Case Study: A Three-Way Collaboration Ensures the Future of Science by Targeting Middle School Students

August 17th, 2009 by

Companies: Discovery Education, Science Channel and Comcast Timeframe: 2007-2008 Once the excitement of elementary school science projects, complete with erupting clay volcanoes and rubber-band race cars, wears off, many students lose interest in science, unable… Continued

Putting Customers at the Center of Charter’s Brand Experience

August 10th, 2009 by

Customers were the focal point of Charter Communications ’ campaign surrounding the digital transition, but this stakeholder group is front and center in the company’s other marketing/communications initiatives as well. Case in point: When Joe… Continued

Food for Thought: Integrating Marketing & Public Relations

August 3rd, 2009 by

When PR and marketing go hand-in-hand, as they did for NBC Universal/Bravo’s “Top Chef: The Tour 2,” all teams involved maintain a delicate balance between the needs of the advertisers/sponsors and the interests of the… Continued

Case Study: Bravo/NBC Universal Execs Cook Up an Integrated Marketing Campaign Fit for a Top Chef

August 3rd, 2009 by

Company: Bravo and NBC Universal Timeframe: March-June 2009 NBC Universal/Bravo’s Top Chef was a hit with audiences from the moment it first aired, way back in the pop culture stone age of 2006. Its delicate… Continued


July 27th, 2009 by

According to Gary Davis, vice president of global public affairs for World Wrestling Entertainment (WWE), the 2008 “Smackdown Your Vote!” campaign taught the team two important lessons about executing communications campaigns. • The programs in… Continued

Case Study: Wrestle Mania: WWE Takes on Washington to Inspire Young Voters to Cast Their Ballots

July 27th, 2009 by

With names like Edge, CM Punk, Michelle McCool and The Undertaker topping its roster of champions, World Wrestling Entertainment’s Smackdown brand might seem like an unlikely backer of a community relations initiative … right?

Taming the Social Media Beast in the Midst of a Crisis

July 20th, 2009 by

By now everyone in PR knows a crisis can be just 140 characters away. They also know social media requires the same thing as a successful face-to-face conversation: listening, and earnest interaction. Among the latest… Continued


July 13th, 2009 by

The primary objectives in establishing a fresh image for a profession may differ from that of a product or service, but the rebrand-ing process is largely universal, according to Society of Actuaries (SOA) director of… Continued

Case Study: How PR Made Actuaries Relevant to the Modern Corporation

July 13th, 2009 by

To make it’s profession more appealing, the Society of Actuaries, with the help of GolinHarris, sets about to rebrand its image.


June 29th, 2009 by

Coordinating communications around the sponsorship of the Olympic Games is an immense challenge in and of itself. Imagine, then, what Lenovo and its agency partner Ketchum faced when the preliminary stage of their Beijing Olympics… Continued