Companies: Discovery Education, Science Channel and Comcast Timeframe: 2007-2008 Once the excitement of elementary school science projects, complete with erupting clay volcanoes and rubber-band race cars, wears off, many students lose interest in science, unable… Continued
Customers were the focal point of Charter Communications ’ campaign surrounding the digital transition, but this stakeholder group is front and center in the company’s other marketing/communications initiatives as well. Case in point: When Joe… Continued
When PR and marketing go hand-in-hand, as they did for NBC Universal/Bravo’s “Top Chef: The Tour 2,” all teams involved maintain a delicate balance between the needs of the advertisers/sponsors and the interests of the… Continued
Company: Bravo and NBC Universal Timeframe: March-June 2009 NBC Universal/Bravo’s Top Chef was a hit with audiences from the moment it first aired, way back in the pop culture stone age of 2006. Its delicate… Continued
According to Gary Davis, vice president of global public affairs for World Wrestling Entertainment (WWE), the 2008 “Smackdown Your Vote!” campaign taught the team two important lessons about executing communications campaigns. • The programs in… Continued
With names like Edge, CM Punk, Michelle McCool and The Undertaker topping its roster of champions, World Wrestling Entertainment’s Smackdown brand might seem like an unlikely backer of a community relations initiative … right?
By now everyone in PR knows a crisis can be just 140 characters away. They also know social media requires the same thing as a successful face-to-face conversation: listening, and earnest interaction. Among the latest… Continued
To make it’s profession more appealing, the Society of Actuaries, with the help of GolinHarris, sets about to rebrand its image.