According to Gary Davis, vice president of global public affairs for World Wrestling Entertainment (WWE), the 2008 “Smackdown Your Vote!” campaign taught the team two important lessons about executing communications campaigns. • The programs in… Continued
With names like Edge, CM Punk, Michelle McCool and The Undertaker topping its roster of champions, World Wrestling Entertainment’s Smackdown brand might seem like an unlikely backer of a community relations initiative … right?
By now everyone in PR knows a crisis can be just 140 characters away. They also know social media requires the same thing as a successful face-to-face conversation: listening, and earnest interaction. Among the latest… Continued
To make it’s profession more appealing, the Society of Actuaries, with the help of GolinHarris, sets about to rebrand its image.
Company: Lenovo Agency: Ketchum Timeframe: January 2007-2008 When Lenovo purchased IBM’s PC division in 2005, it was a Chinese company that flew under the radar of most of the world. However, its $1.25 billion acquisition… Continued
Christine Dotts, CSR PR manager for Intel, provides the following best practices based on the widespread success of the company’s CSR initiatives: • Tell the story: “We are constantly looking for opportunities throughout the organization… Continued
As the world’s leader in silicon innovation, Intel Corp.’s products and services impact the lives of individuals and communities around the world every day, often in ways that go unnoticed. Just as its
Company: UPS Agency: Fleishman-Hillard Timeframe: 2008 With 99,000 vehicles logging 2 billion miles a year, UPS is the Shaquille O’Neal of carbon footprints. And that’s not to say that the company wasn’t sensitive to environmental… Continued