At the end of 2015, Arby’s same-store sales increased 8.1%, outpacing a comparable set of Quick-service restaurants (QSR) by an estimated 5.5% during the same period. While it might seem that this happened overnight, several elements were in place that helped prompt the brand find its voice.
Activision and Edelman created the first ever in-game integration with Snapchat by installing a “hack” in the Black Ops 2 online multiplayer maps.
By partnering with high-profile subjects and initiating fun and interesting real-world efforts, AARP and Coburn Communications were able to secure more than 500 total media placements, which resulted in nearly 2.5 billion media impressions through the course of the campaign.
With eye-opening imagery and cheeky messaging in hand, the partners set out on social media to relay the importance of regular skin screenings to the digital public.
To create a collective future, communications needed to align and enable everyone to deliver on the new corporate strategy.
St. Baldrick’s TODAY Show appearance stems from a long-running relationship between the nonprofit and FleishmanHillard, stretching all the way back to 2007.
Utilizing influencers can make or break a socially focused communications effort.
Kroger, the nation’s largest grocery retailer, now donates 50 million pounds of perishables annually, which associates rescue store-by-store, taking the extra time to gather the donations and separate them in the back room for pick up by local food banks.
Northwestern Mutual’s Childhood Cancer Program, which debuted in July 2012, is designed to accelerate the search for cures to childhood cancers by providing research funds and supporting families facing the daily struggles of these diseases.