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Looking to get more fan friendly, ESPN creates a blog that puts readers in the Front Row.
CAAR leveraged breaking news in its Twitter onversations, such as President Obama’s call for hiring veterans, to highlight railroads’ partnership with the military. Photo courtesy of SKDKnickerbocker Organization: Association of American Railroads Agency: SKDKnickerbocker Timeframe: …
The venerable P&G brand engineered a community outreach campaign that brought together 25,000 volunteers and 430,000 students.
After a tornado ravaged Springfield, Mass. on June 1, 2011, MassMutual CEO Roger Crandall is interviewed at the company-sponsored Rebuilding Fair. Photo courtesy of MassMutual Company: Massachusetts Mutual Life Insurance Company Timeframe: June – October …
â–¶ Enraged Consumers Require Response: Brand owners must respond to the growing number of consumers around the world who are “enraged” with the strategies and influence of major corporations, a study shows. The Futures Company …
A campaign driven mainly by digital PR and social media led to 500,000 children receiving viral health checkups.
SUPERVALU CEO Craig Herkert appears on Fox Business to announce new store openings within its Save-A-Lot grocery store chain. A focused effort to get Herkert more media face time resulted in several hits. Image courtesy …
SUPERVALU CEO Craig Herkert appears on Fox Business to announce new store openings within its Save-A-Lot grocery store chain. A focused effort to get Herkert more media face time resulted in several hits. Image courtesy …
The venerable insurance company changed its stodgy image among Millennials by executing an audacious campaign with a cause.
The venerable insurance company changed its stodgy image among Millennials by executing an audacious campaign with a cause.
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