Case Study: PR and Marketing Work as One to Earn Media, Fan and Online Buzz Around Century 21’s Super Bowl XLVII Ad Spots
Century 21’s Super Bowl broadcast ad, shown during the third quarter of the game, depicts a new bride calling for a Century 21 agent after the groom faints at the altar. Company: Century 21 Real …
Case Study: APCO, Airlines for America Stave Off Federal Tax Initiative With High-Flying Education, Lobbying and Media Campaign
To voice opposition to a proposed airline tax, A4A needed to educate members of Congress and mobilize airline employees and consumers about the implications of these proposed taxes, and quickly.
Case Study: Playing Long Ball with the Media—Plus Tebow-Mania— Fuels Launch of Jockey’s staycool Underwear Collection
Jockey and Cone used a four-phased approach to drive national media coverage and consumer buzz for its cool collection.
Case Study: PR Agency Blends Old and New Retail Communications Tactics For Hardware Chain’s Launch of New-Look Stores
Silicon Valley-based agency PRx Digital helped Orchard Supply Hardware tell their own story and become content publishers to open five stores within a four-month period.
CaseStudy: Hill+Knowlton Strategies Drives Ford Motor Company’s Massive CES Campaign for Auto Technology Dominance
A sweeping media relations campaign, including aggressive pitching of Ford’s leadership, helped steal the show in Las Vegas.
Case Study: Ogilvy PR Executes a Fashion Show Makeover to Refresh Iconic 10-Year-Old Heart Health Campaign
New celebrities and partnerships—plus an exciting new venue—helped drive The Heart Truth’s Red Dress fashion show to the most media impressions in its history: nearly 2 billion.
Case Study: Sports Network Behemoth ESPN Takes Fans Behind the Scenes, Gets More Personal with Front Row Blog
Looking to get more fan friendly, ESPN creates a blog that puts readers in the Front Row.