Case Studies

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How Call of Duty Used Snapchat to Ignite Its Community

January 8th, 2016 by

Activision and Edelman created the first ever in-game integration with Snapchat by installing a “hack” in the Black Ops 2 online multiplayer maps.

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How AARP and its Agency Created the Year of the Boomer

November 20th, 2015 by

By partnering with high-profile subjects and initiating fun and interesting real-world efforts, AARP and Coburn Communications were able to secure more than 500 total media placements, which resulted in nearly 2.5 billion media impressions through the course of the campaign.

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How an Agency and its Partner Convinced Social Media to #GetNaked

August 21st, 2015 by

With eye-opening imagery and cheeky messaging in hand, the partners set out on social media to relay the importance of regular skin screenings to the digital public.

How a Small PR Team Rebooted a Century-Old Brand’s Strategic Story

August 17th, 2015 by

To create a collective future, communications needed to align and enable everyone to deliver on the new corporate strategy.

4 Tips for a Successful Social Media Takeover

July 24th, 2015 by

The change in voice and personality as a result of a takeover has the potential to invigorate longtime fans and newcomers alike.

Tamron Hall, anchor on the Today Show, with St. Baldrick's volunteers and Al Roker's head.

This is What a Successful Agency-Client Relationship Looks Like

July 17th, 2015 by

St. Baldrick’s TODAY Show appearance stems from a long-running relationship between the nonprofit and FleishmanHillard, stretching all the way back to 2007.

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How Influencers Built Buzz for Elizabeth Arden’s UntoldMOMent Campaign

July 10th, 2015 by

Utilizing influencers can make or break a socially focused communications effort.

Case Study: Kroger Tackles Sustainability One Lonely Orange at a Time

October 6th, 2014 by

Kroger, the nation’s largest grocery retailer, now donates 50 million pounds of perishables annually, which associates rescue store-by-store, taking the extra time to gather the donations and separate them in the back room for pick up by local food banks.

Northwestern Mutual Goes to Bat for Childhood Cancer

September 8th, 2014 by

Northwestern Mutual’s Childhood Cancer Program, which debuted in July 2012, is designed to accelerate the search for cures to childhood cancers by providing research funds and supporting families facing the daily struggles of these diseases.

Case Study: Klick Health Program Rewards Employees Doing Well By Enabling Them To Donate To Charity of Their Choice

November 11th, 2013 by

Last summer a group of five Klick Health employees travelled to Rwanda for 10 days to check out multiple projects and cooperatives throughout the country, accompanied by three people from one of Klick’s charitable partners, Plan Canada. The crew visited several livestock cooperatives, a few schools, a vocational training center and two water projects, where they realized that the difference Plan and Klick made in various communities was exponentially larger than anyone could have ever imagined.