Utilizing influencers can make or break a socially focused communications effort.
Kroger, the nation’s largest grocery retailer, now donates 50 million pounds of perishables annually, which associates rescue store-by-store, taking the extra time to gather the donations and separate them in the back room for pick up by local food banks.
Northwestern Mutual’s Childhood Cancer Program, which debuted in July 2012, is designed to accelerate the search for cures to childhood cancers by providing research funds and supporting families facing the daily struggles of these diseases.
Case Study: Klick Health Program Rewards Employees Doing Well By Enabling Them To Donate To Charity of Their ChoiceNovember 11th, 2013 by PR News
Last summer a group of five Klick Health employees travelled to Rwanda for 10 days to check out multiple projects and cooperatives throughout the country, accompanied by three people from one of Klick’s charitable partners, Plan Canada. The crew visited several livestock cooperatives, a few schools, a vocational training center and two water projects, where they realized that the difference Plan and Klick made in various communities was exponentially larger than anyone could have ever imagined.
Case Study: Nikon 1 Uses Celebrities and Consumers in a Facebook Photo-Sharing Campaign Designed to Expand its MarketSeptember 16th, 2013 by PR News
Nikon 1 was ready for its close-up. The latest camera line from Nikon debuted in late 2011, accompanied by a TV ad campaign featuring Ashton Kutcher, while the camera landed on store shelves soon after.
Case Study: Academy of Country Music Generates New Engagement For its Awards With Multifaceted Twitter PR CampaignJuly 29th, 2013 by PR News
Country music fans are considered some of the most loyal among all the musical genres. There’s an emotional bond between fans and country music artists that is generally lacking among jazz aficionados and rock connoisseurs.
Credit Goes to Amex Foundation and National Trust for Historic Preservation for Helping to ‘Repair’ AmericaJune 24th, 2013 by PR News
The American Express Foundation and the National Trust for Historic Preservation are leading the charge to encourage Americans to preserve the nation’s cultural history. The combination of aging locations in need of repair, local pride, passionate voices and the advent of social media have resulted in the two organizations not only helping to repair buildings and sites in need but also giving people a sense of ownership, pride of place and the realization that each individual can make a difference.
SELF Launches ‘Workout in the Park’ Game to Make a Brand New Splash in the (Growing) Social Gaming SpaceJune 10th, 2013 by PR News
Being the first magazine to market with a social game was a daunting task.
Case Study: Allstate Foundation Builds A PR Campaign To Take The Conversation About Domestic Violence To A Higher LevelJune 3rd, 2013 by PR News
The goal was not only to get people to talk about the subject but inspire conversation and show that Allstate is a leader in driving the overall awareness.
The wisdom of linking your brand to a news story was raised anew earlier this month after McDonald’s tweeted in support of Charles Ramsey.