Case Studies

4 Tips for a Successful Social Media Takeover

July 24th, 2015 by

The change in voice and personality as a result of a takeover has the potential to invigorate longtime fans and newcomers alike.

Tamron Hall, anchor on the Today Show, with St. Baldrick's volunteers and Al Roker's head.

This is What a Successful Agency-Client Relationship Looks Like

July 17th, 2015 by

St. Baldrick’s TODAY Show appearance stems from a long-running relationship between the nonprofit and FleishmanHillard, stretching all the way back to 2007.

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How Influencers Built Buzz for Elizabeth Arden’s UntoldMOMent Campaign

July 10th, 2015 by

Utilizing influencers can make or break a socially focused communications effort.

Case Study: Kroger Tackles Sustainability One Lonely Orange at a Time

October 6th, 2014 by

Kroger, the nation’s largest grocery retailer, now donates 50 million pounds of perishables annually, which associates rescue store-by-store, taking the extra time to gather the donations and separate them in the back room for pick up by local food banks.

Northwestern Mutual Goes to Bat for Childhood Cancer

September 8th, 2014 by

Northwestern Mutual’s Childhood Cancer Program, which debuted in July 2012, is designed to accelerate the search for cures to childhood cancers by providing research funds and supporting families facing the daily struggles of these diseases.

Case Study: Klick Health Program Rewards Employees Doing Well By Enabling Them To Donate To Charity of Their Choice

November 11th, 2013 by

Last summer a group of five Klick Health employees travelled to Rwanda for 10 days to check out multiple projects and cooperatives throughout the country, accompanied by three people from one of Klick’s charitable partners, Plan Canada. The crew visited several livestock cooperatives, a few schools, a vocational training center and two water projects, where they realized that the difference Plan and Klick made in various communities was exponentially larger than anyone could have ever imagined.

Case Study: Nikon 1 Uses Celebrities and Consumers in a Facebook Photo-Sharing Campaign Designed to Expand its Market

September 16th, 2013 by

Nikon 1 was ready for its close-up. The latest camera line from Nikon debuted in late 2011, accompanied by a TV ad campaign featuring Ashton Kutcher, while the camera landed on store shelves soon after.

Case Study: Academy of Country Music Generates New Engagement For its Awards With Multifaceted Twitter PR Campaign

July 29th, 2013 by

Country music fans are considered some of the most loyal among all the musical genres. There’s an emotional bond between fans and country music artists that is generally lacking among jazz aficionados and rock connoisseurs.

Credit Goes to Amex Foundation and National Trust for Historic Preservation for Helping to ‘Repair’ America

June 24th, 2013 by

The American Express Foundation and the National Trust for Historic Preservation are leading the charge to encourage Americans to preserve the nation’s cultural history. The combination of aging locations in need of repair, local pride, passionate voices and the advent of social media have resulted in the two organizations not only helping to repair buildings and sites in need but also giving people a sense of ownership, pride of place and the realization that each individual can make a difference.

SELF Launches ‘Workout in the Park’ Game to Make a Brand New Splash in the (Growing) Social Gaming Space

June 10th, 2013 by

Being the first magazine to market with a social game was a daunting task.