Case Studies


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Case Study: PR and Marketing Work as One to Earn Media, Fan and Online Buzz Around Century 21’s Super Bowl XLVII Ad Spots

Century 21’s Super Bowl broadcast ad, shown during the third quarter of the game, depicts a new bride calling for a Century 21 agent after the groom faints at the altar. Company: Century 21 Real … | MORE »

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CaseStudy: Tweets On a Plane: American Airlines Flies High with Masterful Response to Alec Baldwin’s ‘Words’ Rant

When the "30 Rock" actor tweeted his displeasure with AA’s flight attendants, the airlines followed its crisis response plan to the letter—with a few exceptions. | MORE »

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Case Study: Facebook Enables Technology Company to Overcome Fragmented, Top-Down Internal Communications

When Diversified Information Technologies had trouble with internal communications, it turned to Facebook. Guess what: The social network has replaced the company’s intranet as the internal platform of choice. | MORE »

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Case Study: Clorox and Ketchum Clean Up With Crowdsourced and Influencer-Driven Content—Resulting in E-Book Bestseller

How does a brand connect with first-time moms? If you’re Clorox, you tap social media to collect thousands of time-saving tips. | MORE »

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Case Study: APCO, Airlines for America Stave Off Federal Tax Initiative With High-Flying Education, Lobbying and Media Campaign

To voice opposition to a proposed airline tax, A4A needed to educate members of Congress and mobilize airline employees and consumers about the implications of these proposed taxes, and quickly. | MORE »

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Case Study: Playing Long Ball with the Media—Plus Tebow-Mania— Fuels Launch of Jockey’s staycool Underwear Collection

Jockey and Cone used a four-phased approach to drive national media coverage and consumer buzz for its cool collection. | MORE »

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Case Study: PR Agency Blends Old and New Retail Communications Tactics For Hardware Chain’s Launch of New-Look Stores

Silicon Valley-based agency PRx Digital helped Orchard Supply Hardware tell their own story and become content publishers to open five stores within a four-month period. | MORE »

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CaseStudy: Hill+Knowlton Strategies Drives Ford Motor Company’s Massive CES Campaign for Auto Technology Dominance

A sweeping media relations campaign, including aggressive pitching of Ford’s leadership, helped steal the show in Las Vegas. | MORE »

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Case Study: Ogilvy PR Executes a Fashion Show Makeover to Refresh Iconic 10-Year-Old Heart Health Campaign

New celebrities and partnerships—plus an exciting new venue—helped drive The Heart Truth’s Red Dress fashion show to the most media impressions in its history: nearly 2 billion. | MORE »

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Case Study: Sports Network Behemoth ESPN Takes Fans Behind the Scenes, Gets More Personal with Front Row Blog

Looking to get more fan friendly, ESPN creates a blog that puts readers in the Front Row. | MORE »

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