Case Studies

Case Study: A Corporate-Nonprofit Partnership Marries Environmental Awareness with Performing Arts

August 24th, 2009 by

Nonprofit: Wolf Trap Foundation for the Performing Arts Corporate Partner: Booz Allen Hamilton Timeframe: 2007-ongoing Wolf Trap Foundation for the Performing Arts has a long history of eco-friendliness, supported largely by its partnership with the… Continued

Discovery Education: Doubling the Fun with a Product Launch

August 17th, 2009 by

Based on the success of the “Science Matters!” campaign alone, Discovery Communications would be considered a leader in public affairs and communications efforts, but the company never stops raising the bar: In June 2008, Discovery… Continued

HOW TO FACILITATE EFFECTIVE COLLABORATION

August 17th, 2009 by

For a campaign like “Science Matters!”, which was executed by Discovery Education, the Science Channel and Comcast, collaboration among all partners involved is critical to success. To facilitate this collaboration, Kelly Kane, director of marketing… Continued

Case Study: A Three-Way Collaboration Ensures the Future of Science by Targeting Middle School Students

August 17th, 2009 by

Companies: Discovery Education, Science Channel and Comcast Timeframe: 2007-2008 Once the excitement of elementary school science projects, complete with erupting clay volcanoes and rubber-band race cars, wears off, many students lose interest in science, unable… Continued

Putting Customers at the Center of Charter’s Brand Experience

August 10th, 2009 by

Customers were the focal point of Charter Communications ’ campaign surrounding the digital transition, but this stakeholder group is front and center in the company’s other marketing/communications initiatives as well. Case in point: When Joe… Continued

Food for Thought: Integrating Marketing & Public Relations

August 3rd, 2009 by

When PR and marketing go hand-in-hand, as they did for NBC Universal/Bravo’s “Top Chef: The Tour 2,” all teams involved maintain a delicate balance between the needs of the advertisers/sponsors and the interests of the… Continued

Case Study: Bravo/NBC Universal Execs Cook Up an Integrated Marketing Campaign Fit for a Top Chef

August 3rd, 2009 by

Company: Bravo and NBC Universal Timeframe: March-June 2009 NBC Universal/Bravo’s Top Chef was a hit with audiences from the moment it first aired, way back in the pop culture stone age of 2006. Its delicate… Continued

Wrestle Mania: LESSONS LEARNED

July 27th, 2009 by

According to Gary Davis, vice president of global public affairs for World Wrestling Entertainment (WWE), the 2008 “Smackdown Your Vote!” campaign taught the team two important lessons about executing communications campaigns. • The programs in… Continued

Case Study: Wrestle Mania: WWE Takes on Washington to Inspire Young Voters to Cast Their Ballots

July 27th, 2009 by

With names like Edge, CM Punk, Michelle McCool and The Undertaker topping its roster of champions, World Wrestling Entertainment’s Smackdown brand might seem like an unlikely backer of a community relations initiative … right?

Taming the Social Media Beast in the Midst of a Crisis

July 20th, 2009 by

By now everyone in PR knows a crisis can be just 140 characters away. They also know social media requires the same thing as a successful face-to-face conversation: listening, and earnest interaction. Among the latest… Continued