Case Studies

Presidential Bike-a-Thon: Using Media Relations to Encourage More Active Lifestyles One Bicyclist at a Time

September 21st, 2009 by

Company: Humana Agency: Coyne PR Timeframe: 2008 When you are a one of the nation’s largest healthcare companies, the country’s staggering obesity-related health crisis becomes exponentially more dire. After all, the lack of physical activity… Continued


September 14th, 2009 by

In any PR campaign, success largely depends on the working relationship between the client and its agency partner. To ensure maximum collaboration between his internal team at Deloitte and the agency partner MWW Group during… Continued

Case Study: Deloitte Rebrands Around Executive Eminence to Stand Out From the Crowd

September 14th, 2009 by

Company: Deloitte Agency: MWW Group Timeframe: 2008 Quantifying the value of intangible assets has always been a struggle for communications professionals, whose responsibilities lay primarily in an intellectual, if not ethereal, realm (think reputation, engagement,… Continued

Case Study: A Social Media Campaign Promotes Smart Spending and Empowers Young Consumers

August 31st, 2009 by

Company: Citi Cards Agency: TMG Timeframe: 2009 The credit industry has become a key driver of the U.S. consumer economy—a fact that became all too clear in the wake of the financial crisis. Partially borne… Continued

Making the Most Out of Digital Media Relationships

August 31st, 2009 by

Based on the “Moving Citi Forward” campaign’s success in leveraging online media gurus to reach and engage target audiences, Tami McCarthy, founder and CEO of Citi Cards ’ agency partner TMG Brand Communications, identifies the… Continued

Rebranding One of the Oldest Professions: How PR Made Actuaries Relevant to the Modern Corporation

August 26th, 2009 by

Company: Society of Actuaries Agency: GolinHarris Timeframe: April 2006-present Much conjecture has been put forth about which industries stand to make bank off the financial hardships of others—foreclosure attorneys, generic food brands, default mortgage services,… Continued


August 24th, 2009 by

Drawing on the resounding success of the Wolf Trap Foundation/Booz Allen Hamilton team’s environmental stewardship campaign, Booz Allen associate Katrina Tavanlar offers the following best practices to communications professionals attempting similar initiatives: • Seek active… Continued

Case Study: A Corporate-Nonprofit Partnership Marries Environmental Awareness with Performing Arts

August 24th, 2009 by

Nonprofit: Wolf Trap Foundation for the Performing Arts Corporate Partner: Booz Allen Hamilton Timeframe: 2007-ongoing Wolf Trap Foundation for the Performing Arts has a long history of eco-friendliness, supported largely by its partnership with the… Continued

Discovery Education: Doubling the Fun with a Product Launch

August 17th, 2009 by

Based on the success of the “Science Matters!” campaign alone, Discovery Communications would be considered a leader in public affairs and communications efforts, but the company never stops raising the bar: In June 2008, Discovery… Continued


August 17th, 2009 by

For a campaign like “Science Matters!”, which was executed by Discovery Education, the Science Channel and Comcast, collaboration among all partners involved is critical to success. To facilitate this collaboration, Kelly Kane, director of marketing… Continued