Case Studies


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HOW TO FACILITATE EFFECTIVE COLLABORATION

For a campaign like “Science Matters!”, which was executed by Discovery Education, the Science Channel and Comcast, collaboration among all partners involved is critical to success. To facilitate this collaboration, Kelly Kane, director of marketing … | MORE »

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Case Study: A Three-Way Collaboration Ensures the Future of Science by Targeting Middle School Students

Companies: Discovery Education, Science Channel and Comcast Timeframe: 2007-2008 Once the excitement of elementary school science projects, complete with erupting clay volcanoes and rubber-band race cars, wears off, many students lose interest in science, unable … | MORE »

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Putting Customers at the Center of Charter’s Brand Experience

Customers were the focal point of Charter Communications ’ campaign surrounding the digital transition, but this stakeholder group is front and center in the company’s other marketing/communications initiatives as well. Case in point: When Joe … | MORE »

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Food for Thought: Integrating Marketing & Public Relations

When PR and marketing go hand-in-hand, as they did for NBC Universal/Bravo’s “Top Chef: The Tour 2,” all teams involved maintain a delicate balance between the needs of the advertisers/sponsors and the interests of the … | MORE »

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Case Study: Bravo/NBC Universal Execs Cook Up an Integrated Marketing Campaign Fit for a Top Chef

Company: Bravo and NBC Universal Timeframe: March-June 2009 NBC Universal/Bravo’s Top Chef was a hit with audiences from the moment it first aired, way back in the pop culture stone age of 2006. Its delicate … | MORE »

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Wrestle Mania: LESSONS LEARNED

According to Gary Davis, vice president of global public affairs for World Wrestling Entertainment (WWE), the 2008 “Smackdown Your Vote!” campaign taught the team two important lessons about executing communications campaigns. • The programs in … | MORE »

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Case Study: Wrestle Mania: WWE Takes on Washington to Inspire Young Voters to Cast Their Ballots

With names like Edge, CM Punk, Michelle McCool and The Undertaker topping its roster of champions, World Wrestling Entertainment’s Smackdown brand might seem like an unlikely backer of a community relations initiative … right? | MORE »

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Taming the Social Media Beast in the Midst of a Crisis

By now everyone in PR knows a crisis can be just 140 characters away. They also know social media requires the same thing as a successful face-to-face conversation: listening, and earnest interaction. Among the latest … | MORE »

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REBRANDING BEST PRACTICES

The primary objectives in establishing a fresh image for a profession may differ from that of a product or service, but the rebrand-ing process is largely universal, according to Society of Actuaries (SOA) director of … | MORE »

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Case Study: How PR Made Actuaries Relevant to the Modern Corporation

To make it’s profession more appealing, the Society of Actuaries, with the help of GolinHarris, sets about to rebrand its image. | MORE »

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