Case Studies


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Presidential Bike-a-Thon: Using Media Relations to Encourage More Active Lifestyles One Bicyclist at a Time

Company: Humana Agency: Coyne PR Timeframe: 2008 When you are a one of the nation’s largest healthcare companies, the country’s staggering obesity-related health crisis becomes exponentially more dire. After all, the lack of physical activity … | MORE »

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TEARING DOWN WALLS TO FACILITATE COLLABORATION

In any PR campaign, success largely depends on the working relationship between the client and its agency partner. To ensure maximum collaboration between his internal team at Deloitte and the agency partner MWW Group during … | MORE »

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Case Study: Deloitte Rebrands Around Executive Eminence to Stand Out From the Crowd

Company: Deloitte Agency: MWW Group Timeframe: 2008 Quantifying the value of intangible assets has always been a struggle for communications professionals, whose responsibilities lay primarily in an intellectual, if not ethereal, realm (think reputation, engagement, … | MORE »

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Case Study: A Social Media Campaign Promotes Smart Spending and Empowers Young Consumers

Company: Citi Cards Agency: TMG Timeframe: 2009 The credit industry has become a key driver of the U.S. consumer economy—a fact that became all too clear in the wake of the financial crisis. Partially borne … | MORE »

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Making the Most Out of Digital Media Relationships

Based on the “Moving Citi Forward” campaign’s success in leveraging online media gurus to reach and engage target audiences, Tami McCarthy, founder and CEO of Citi Cards ’ agency partner TMG Brand Communications, identifies the … | MORE »

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Rebranding One of the Oldest Professions: How PR Made Actuaries Relevant to the Modern Corporation

Company: Society of Actuaries Agency: GolinHarris Timeframe: April 2006-present Much conjecture has been put forth about which industries stand to make bank off the financial hardships of others—foreclosure attorneys, generic food brands, default mortgage services, … | MORE »

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BEST PRACTICES FOR LAUNCHING AN ENVIRONMENTAL STEWARDSHIP CAMPAIGN

Drawing on the resounding success of the Wolf Trap Foundation/Booz Allen Hamilton team’s environmental stewardship campaign, Booz Allen associate Katrina Tavanlar offers the following best practices to communications professionals attempting similar initiatives: • Seek active … | MORE »

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Case Study: A Corporate-Nonprofit Partnership Marries Environmental Awareness with Performing Arts

Nonprofit: Wolf Trap Foundation for the Performing Arts Corporate Partner: Booz Allen Hamilton Timeframe: 2007-ongoing Wolf Trap Foundation for the Performing Arts has a long history of eco-friendliness, supported largely by its partnership with the … | MORE »

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Discovery Education: Doubling the Fun with a Product Launch

Based on the success of the “Science Matters!” campaign alone, Discovery Communications would be considered a leader in public affairs and communications efforts, but the company never stops raising the bar: In June 2008, Discovery … | MORE »

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HOW TO FACILITATE EFFECTIVE COLLABORATION

For a campaign like “Science Matters!”, which was executed by Discovery Education, the Science Channel and Comcast, collaboration among all partners involved is critical to success. To facilitate this collaboration, Kelly Kane, director of marketing … | MORE »

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