Case Studies


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Case Study: An Iconic Brand Gets Nostalgic and Goes Digital to Engage Consumers of All Ages

Company: LEGO Systems Agency: Flashpoint PR Timeframe: 2008 Tonka trucks, Barbie and Ken, Etch-A-Sketch, Cabbage Patch Kids, Beanie Babies—these iconic toy brands were each best-sellers in their own right, having become symbols for entire generations … | MORE »

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TAKING A CAMPAIGN FROM BIG TO BIGGER WITH A FRIENDLY RIVALRY, A SUSTAINABLE HOOK AND A THIRD-PARTY SUPPORTER

The story of Aflac’s Boston district manager Steve Karas donating bone marrow to save a young boy’s life is poignant in and of itself, but company’s PR team needed to elevate it to a larger … | MORE »

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Case Study: Aflac Turns a Heartwarming Story Into a Life-Saving Cause-Branding Campaign

Company: Aflac Agency: Fleishman-Hillard Timeframe: 2008-ongoing When news that Aflac employee Steve Karas’ bone marrow donation saved the life of a young boy living near New York reached the company’s corporate public relations team, the … | MORE »

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Best Practices for Cause Marketing Campaigns

Following are five ways to make your cause marketing campaigns effective: | MORE »

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Case Study: Jiffy Lube Redefines Preventative Medicine With a Healthy Dose of Cause Marketing

Company: Jiffy Lube International Agency: Cone, Inc. Timeframe: 2008-2009 What do automotive oil changes and heart disease have in common? Probably not much at first glance, but that didn’t stop executives at Jiffy Lube International … | MORE »

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SOCIALIZING PRESS RELEASES

Given the ubiquity of social media in business communications, it’s only natural that one core component of public relations—the press release—be revised to accommodate digital elements. The concept of a social media press release (SMPR) … | MORE »

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Media Relations Best Practices

Need a refresher course on how to ramp up your media relations practices, check out the following: | MORE »

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Presidential Bike-a-Thon: Using Media Relations to Encourage More Active Lifestyles One Bicyclist at a Time

Company: Humana Agency: Coyne PR Timeframe: 2008 When you are a one of the nation’s largest healthcare companies, the country’s staggering obesity-related health crisis becomes exponentially more dire. After all, the lack of physical activity … | MORE »

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Case Study: Deloitte Rebrands Around Executive Eminence to Stand Out From the Crowd

Company: Deloitte Agency: MWW Group Timeframe: 2008 Quantifying the value of intangible assets has always been a struggle for communications professionals, whose responsibilities lay primarily in an intellectual, if not ethereal, realm (think reputation, engagement, … | MORE »

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TEARING DOWN WALLS TO FACILITATE COLLABORATION

In any PR campaign, success largely depends on the working relationship between the client and its agency partner. To ensure maximum collaboration between his internal team at Deloitte and the agency partner MWW Group during … | MORE »

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