Case Studies


avatar

TAKING A CAMPAIGN FROM BIG TO BIGGER WITH A FRIENDLY RIVALRY, A SUSTAINABLE HOOK AND A THIRD-PARTY SUPPORTER

The story of Aflac’s Boston district manager Steve Karas donating bone marrow to save a young boy’s life is poignant in and of itself, but company’s PR team needed to elevate it to a larger … | MORE »

Comments Off

avatar

Best Practices for Cause Marketing Campaigns

Following are five ways to make your cause marketing campaigns effective: | MORE »

Comments Off

avatar

Case Study: Jiffy Lube Redefines Preventative Medicine With a Healthy Dose of Cause Marketing

Company: Jiffy Lube International Agency: Cone, Inc. Timeframe: 2008-2009 What do automotive oil changes and heart disease have in common? Probably not much at first glance, but that didn’t stop executives at Jiffy Lube International … | MORE »

Comments Off

avatar

SOCIALIZING PRESS RELEASES

Given the ubiquity of social media in business communications, it’s only natural that one core component of public relations—the press release—be revised to accommodate digital elements. The concept of a social media press release (SMPR) … | MORE »

Comments Off

avatar

Media Relations Best Practices

Need a refresher course on how to ramp up your media relations practices, check out the following: | MORE »

Comments Off

avatar

Presidential Bike-a-Thon: Using Media Relations to Encourage More Active Lifestyles One Bicyclist at a Time

Company: Humana Agency: Coyne PR Timeframe: 2008 When you are a one of the nation’s largest healthcare companies, the country’s staggering obesity-related health crisis becomes exponentially more dire. After all, the lack of physical activity … | MORE »

Comments Off

avatar

TEARING DOWN WALLS TO FACILITATE COLLABORATION

In any PR campaign, success largely depends on the working relationship between the client and its agency partner. To ensure maximum collaboration between his internal team at Deloitte and the agency partner MWW Group during … | MORE »

Comments Off

avatar

Case Study: Deloitte Rebrands Around Executive Eminence to Stand Out From the Crowd

Company: Deloitte Agency: MWW Group Timeframe: 2008 Quantifying the value of intangible assets has always been a struggle for communications professionals, whose responsibilities lay primarily in an intellectual, if not ethereal, realm (think reputation, engagement, … | MORE »

Comments Off

avatar

Making the Most Out of Digital Media Relationships

Based on the “Moving Citi Forward” campaign’s success in leveraging online media gurus to reach and engage target audiences, Tami McCarthy, founder and CEO of Citi Cards ’ agency partner TMG Brand Communications, identifies the … | MORE »

Comments Off

avatar

Case Study: A Social Media Campaign Promotes Smart Spending and Empowers Young Consumers

Company: Citi Cards Agency: TMG Timeframe: 2009 The credit industry has become a key driver of the U.S. consumer economy—a fact that became all too clear in the wake of the financial crisis. Partially borne … | MORE »

Comments Off