Case Studies

Case Study: Nationwide, Fleishman-Hillard Take Hands-On Approach To ‘Driving While Distracted’ Cause Campaign

March 15th, 2010 by

After hearing firsthand accounts of the dangers posed by distracted driving from customers and colleagues, Nationwide Insurance became the first insurance company to take on the issue when it launched its campaign to educate consumers on the risks posed by Driving While Distracted (DWD) and encourage Americans to adopt safer driving habits in order to protect lives on the road.

Have a Cause Initiative You Can Rally Around

March 15th, 2010 by

For other companies wishing to do a campaign similar to Nationwide’s Driving While Distracted program, which educates consumers on safe driving practices, Fleishman-Hillard’s Senior Vice President Bill Ferguson and Nationwide’s communications consultant for media relations, Charley Gillespie, offer tips.

Case Study: A Drug-Prevention Training Toolkit Is Designed With Pre-Teens—and Potential Program Donors—in Mind

March 8th, 2010 by

Organization: Court Appointed Special Advocates for Children (CASA) Agencies: Amy Sutnick Plotch Communications; People Tech Connections Timeframe: 2009 Years ago, drug abuse prevention initiatives were aimed at teens, the feeling being they were at a… Continued

Tips for Executing a Complex Global Campaign

December 21st, 2009 by

Tony Tapia of the Western Union Foundation has helped steer One World, One Family from the start. We asked him what companies should consider when executing a global campaign.

Helping Migrants: Western Union’s Massive CSR Campaign

December 21st, 2009 by

Migration is what drives Western Union—to the tune of nearly $1 billion a year in earnings helping poor migrants around the globe send money home. Western Union’s assistance to migrants who are moving their money does not come without criticism, however.

10 Tips for a Better PR/Customer Service Link

December 14th, 2009 by

Sam Ford, director of customer insights at Peppercom, offers tips for better PR/customer service interaction. Among them: Challenge upper management to think about how to better integrate the two units.

Considering Pro Bono Work?

December 14th, 2009 by

Steve Cody, managing partner at Peppercom, reveals five key questions to consider before taking on pro bono work.

Agency Beats the Odds in Helping Lebanese Child With Medical Difficulties

December 14th, 2009 by

Organization: ALO Cultural Foundation Agency: Unique Image Timeframe: Oct. 2006-Present As PR becomes more of an integral part of organizations’ strategic business plans, proving PR success is tantamount. While ROI is a prevalent measurement (and… Continued

Case Study: Going Digital to Market a New Product

November 16th, 2009 by

According to Chris Anderson, editor of Wired magazine and author of Free: The Future of a Radical Price ( Hyperion, 2009), the most effective price is no price at all in the digital marketplace.

IHOP Gets Egg on Its Face After Humane Society Goes on Offensive

November 2nd, 2009 by

In this PR News case study, we look at the Humane Society’s tactics in its efforts to draw attention to what it deemed animal cruelty at egg-supplier International House of Pancakes, and at IHOP’s measured response to the multi-platform campaign.