Case Studies

Case Study: Golf Pub Overcomes Brand Image Handicap, Uses Targeted Research to Expand Consumer Readership

June 21st, 2010 by

After a crisis involving a controversial Tiger Woods cover, Golfweek magazine sought to reinvent itself–changing its image from a trade to more of a consumer-oriented pub.

Inspire Employees to Participate in a Company’s Green Initiative

June 7th, 2010 by

Making "green" a priority with employees is no easy task, but touting the benefits of green and rewarding success are a good start.

CaseStudy: Digital Media Destination and Internal Environmental Experts Boost Office Depot’s Green Initiative

June 7th, 2010 by

Office supply chain looks to raise awareness of its "Buy green, be green and sell green" among the media and other stakeholders.

Case Study: Healthcare Communications Co. Reaches Media Through Client-produced Articles

May 24th, 2010 by

PR agency Ritz Communications ran a targeted media campaign for medical vendor IT services company Emmi Solutions through arranging and pitching bylined articles written by client champions.

Outreach to Special-Needs Kids: Sensitivity and Flexibility Are Key

May 17th, 2010 by

Beverley Gordon, founder and CEO of Safehaven, a respite center in Toronto, has partnered with numerous organizations in her 20 years in the business. Her advice when interacting with special-needs children and their families? Mainly, show sensitivity.

Case Study: Tourism Bureau Extends Hospitality to Local Families With Special-Needs Children

May 17th, 2010 by

Tourism Toronto developed a comprehensive CSR program based on three pillars.  Two of those pillars, sustainability and training, were already supported by a comprehensive green program and training scholarships at nine Ontario schools of Hospitality and Tourism.

Case Study: Agency Shines Fashion Spotlight On Dept. Store Chain

May 10th, 2010 by

Panorama PR helps Belk, a national department store chain, stay in the fashion press’ focus by running media tours built on personalized meetings with the brand’s resident trend guru.

Protecting the Critters and Promoting Brands Humanely

April 26th, 2010 by

Key to working with an animal-related brand is maintaining a sanctified reputation when it comes to the treatment of animals. To establish this reputation, Grand Central Marketing turned to the American Humane Association, an advocate for the humane treatment of animals for 70 years.

Case Study: Meow Mix Promotes Message to ‘Think Like a Cat’ With Celebrity-Driven Media Tour and Branded Game Show

April 26th, 2010 by

In 2008, seeking to refresh its year-old “Think Like a Cat” campaign for Meow Mix, Del Monte turned to Grand Central Marketing to find new audiences able to see the world through a cat’s eyes.

Case Study: Media Push Anything But Frugal as Agency Promotes Redeeming Qualities of Online Coupon Sharing Site

April 19th, 2010 by, a Web site owned by Melbourne, Austailia-based Stateless Systems, was created to help consumers save money and enjoy a hassle-free discount shopping experience online. The creators developed a platform that leveraged the power of consumers by enabling shoppers to contribute coupons and then rate their usability.