Case Studies

Considering Pro Bono Work?

December 14th, 2009 by

Steve Cody, managing partner at Peppercom, reveals five key questions to consider before taking on pro bono work.

Agency Beats the Odds in Helping Lebanese Child With Medical Difficulties

December 14th, 2009 by

Organization: ALO Cultural Foundation Agency: Unique Image Timeframe: Oct. 2006-Present As PR becomes more of an integral part of organizations’ strategic business plans, proving PR success is tantamount. While ROI is a prevalent measurement (and… Continued

10 Tips for a Better PR/Customer Service Link

December 14th, 2009 by

Sam Ford, director of customer insights at Peppercom, offers tips for better PR/customer service interaction. Among them: Challenge upper management to think about how to better integrate the two units.

Case Study: Going Digital to Market a New Product

November 16th, 2009 by

According to Chris Anderson, editor of Wired magazine and author of Free: The Future of a Radical Price ( Hyperion, 2009), the most effective price is no price at all in the digital marketplace.

IHOP Gets Egg on Its Face After Humane Society Goes on Offensive

November 2nd, 2009 by

In this PR News case study, we look at the Humane Society’s tactics in its efforts to draw attention to what it deemed animal cruelty at egg-supplier International House of Pancakes, and at IHOP’s measured response to the multi-platform campaign.

Collaborating on an Integrated Campaign

October 12th, 2009 by

For a campaign with as many moving pieces as LEGO’s “Go Miniman Go,” streamlined communications between LEGO and its agency partner Flashpoint PR was critical to successful execution. Kristin Greene, a principal at Flashpoint PR,… Continued

Case Study: An Iconic Brand Gets Nostalgic and Goes Digital to Engage Consumers of All Ages

October 12th, 2009 by

Company: LEGO Systems Agency: Flashpoint PR Timeframe: 2008 Tonka trucks, Barbie and Ken, Etch-A-Sketch, Cabbage Patch Kids, Beanie Babies—these iconic toy brands were each best-sellers in their own right, having become symbols for entire generations… Continued

TAKING A CAMPAIGN FROM BIG TO BIGGER WITH A FRIENDLY RIVALRY, A SUSTAINABLE HOOK AND A THIRD-PARTY SUPPORTER

October 5th, 2009 by

The story of Aflac’s Boston district manager Steve Karas donating bone marrow to save a young boy’s life is poignant in and of itself, but company’s PR team needed to elevate it to a larger… Continued

Case Study: Aflac Turns a Heartwarming Story Into a Life-Saving Cause-Branding Campaign

October 5th, 2009 by

Company: Aflac Agency: Fleishman-Hillard Timeframe: 2008-ongoing When news that Aflac employee Steve Karas’ bone marrow donation saved the life of a young boy living near New York reached the company’s corporate public relations team, the… Continued

Best Practices for Cause Marketing Campaigns

September 28th, 2009 by

Following are five ways to make your cause marketing campaigns effective: