Case Studies

Education, Messaging Drive Effective Government Comms

March 29th, 2010 by

Verizon’s rolling out of its FiOS video service in New York City wasn’t just a matter of connecting optical cable. Connecting with a number of local and state officials was first and foremost, and the process took about three years.

Case Study: Verizon Communications Team Goes Behind the Scenes And In Front of the Media for Its NYC FiOS TV Launch

March 29th, 2010 by

Ever since Verizon launched FiOS TV in Keller, Texas, in September 2005, the company’s ultimate goal had been to roll out the all-fiber-optics video service in the major cities in its service area, particularly in New York.

Case Study: CNN PR and Marketing Teams Hitch Election Ratings Fortunes to an Interactive Airstream

March 22nd, 2010 by

With the goal of being No. 1 in the presidential election TV ratings, CNN looked to build awareness and content with a traveling Airstream RV loaded with interactive activities.

Tech Pothole Stalls Program

March 15th, 2010 by

Because the Driving While Distracted campaign was a multi-platform effort that entailed considerable planning, logistics were certainly a challenge, says Nationwide’s Charley Gillespie. But the biggest hurdle involved technology.

Case Study: Nationwide, Fleishman-Hillard Take Hands-On Approach To ‘Driving While Distracted’ Cause Campaign

March 15th, 2010 by

After hearing firsthand accounts of the dangers posed by distracted driving from customers and colleagues, Nationwide Insurance became the first insurance company to take on the issue when it launched its campaign to educate consumers on the risks posed by Driving While Distracted (DWD) and encourage Americans to adopt safer driving habits in order to protect lives on the road.

Have a Cause Initiative You Can Rally Around

March 15th, 2010 by

For other companies wishing to do a campaign similar to Nationwide’s Driving While Distracted program, which educates consumers on safe driving practices, Fleishman-Hillard’s Senior Vice President Bill Ferguson and Nationwide’s communications consultant for media relations, Charley Gillespie, offer tips.

Case Study: A Drug-Prevention Training Toolkit Is Designed With Pre-Teens—and Potential Program Donors—in Mind

March 8th, 2010 by

Organization: Court Appointed Special Advocates for Children (CASA) Agencies: Amy Sutnick Plotch Communications; People Tech Connections Timeframe: 2009 Years ago, drug abuse prevention initiatives were aimed at teens, the feeling being they were at a… Continued

Tips for Executing a Complex Global Campaign

December 21st, 2009 by

Tony Tapia of the Western Union Foundation has helped steer One World, One Family from the start. We asked him what companies should consider when executing a global campaign.

Helping Migrants: Western Union’s Massive CSR Campaign

December 21st, 2009 by

Migration is what drives Western Union—to the tune of nearly $1 billion a year in earnings helping poor migrants around the globe send money home. Western Union’s assistance to migrants who are moving their money does not come without criticism, however.

Considering Pro Bono Work?

December 14th, 2009 by

Steve Cody, managing partner at Peppercom, reveals five key questions to consider before taking on pro bono work.