After a crisis involving a controversial Tiger Woods cover, Golfweek magazine sought to reinvent itself–changing its image from a trade to more of a consumer-oriented pub.
Making "green" a priority with employees is no easy task, but touting the benefits of green and rewarding success are a good start.
CaseStudy: Digital Media Destination and Internal Environmental Experts Boost Office Depot’s Green InitiativeJune 7th, 2010 by PR News
Office supply chain looks to raise awareness of its "Buy green, be green and sell green" among the media and other stakeholders.
PR agency Ritz Communications ran a targeted media campaign for medical vendor IT services company Emmi Solutions through arranging and pitching bylined articles written by client champions.
Beverley Gordon, founder and CEO of Safehaven, a respite center in Toronto, has partnered with numerous organizations in her 20 years in the business. Her advice when interacting with special-needs children and their families? Mainly, show sensitivity.
Tourism Toronto developed a comprehensive CSR program based on three pillars. Two of those pillars, sustainability and training, were already supported by a comprehensive green program and training scholarships at nine Ontario schools of Hospitality and Tourism.
Panorama PR helps Belk, a national department store chain, stay in the fashion press’ focus by running media tours built on personalized meetings with the brand’s resident trend guru.
Key to working with an animal-related brand is maintaining a sanctified reputation when it comes to the treatment of animals. To establish this reputation, Grand Central Marketing turned to the American Humane Association, an advocate for the humane treatment of animals for 70 years.
Case Study: Meow Mix Promotes Message to ‘Think Like a Cat’ With Celebrity-Driven Media Tour and Branded Game ShowApril 26th, 2010 by PR News
In 2008, seeking to refresh its year-old “Think Like a Cat” campaign for Meow Mix, Del Monte turned to Grand Central Marketing to find new audiences able to see the world through a cat’s eyes.
Case Study: Media Push Anything But Frugal as Agency Promotes Redeeming Qualities of Online Coupon Sharing SiteApril 19th, 2010 by PR News
RetailMeNot.com, a Web site owned by Melbourne, Austailia-based Stateless Systems, was created to help consumers save money and enjoy a hassle-free discount shopping experience online. The creators developed a platform that leveraged the power of consumers by enabling shoppers to contribute coupons and then rate their usability.