Fitness magazine Shape rebooted its brand for summer with a Bikini Body Tour and outreach campaign.
Case Study: When in Gnome: Integrated Campaign Follows Travelocity Figurehead on a Cross-Country AdventureAugust 23rd, 2010 by PR News
Travelocity fights the recession travel blues with a clever campaign that pits travel destinations against one another.
Twitter chatter about JetBlue after the incident with flight attendant Steven Slater was decidedly neutral, and even somewhat positive, in the days after the incident.
Case Study: PR Drives Top-Tier Media Coverage and High Public Awareness of Ford’s Theatre RenovationAugust 9th, 2010 by PR News
The renovation of Ford’s Theatre in Washington, D.C., offered theater management a unique opportunity to reposition the historic landmark as something more than just the place where Abraham Lincoln got shot.
Case Study: Tax Giant Gets Personal Online by Turning Outdated Blog Site Into a Tax Q&A Juggernaut—Generating Big ReturnAugust 2nd, 2010 by PR News
H&R Block forged a more personal relationship with clients through a revamped Web site that provides year-round answers from tax preparation specialists.
Case Study: FEMA’s Flood Insurance Program Awareness Campaign Keeps Agents Connected and Customers CoveredJuly 26th, 2010 by PR News
To counter the public’s belief that flood insurance was largely unneccessary, the Federal Emergency Management Agency and Ogilvy PR created the FloodSmart campaign, designed to communicate flood risk and insurance options.
A tweetup event connected nonprofits with social media skills, while spreading awareness of Comcast’s solid social media leadership.
Case Study: Golf Pub Overcomes Brand Image Handicap, Uses Targeted Research to Expand Consumer ReadershipJune 21st, 2010 by PR News
After a crisis involving a controversial Tiger Woods cover, Golfweek magazine sought to reinvent itself–changing its image from a trade to more of a consumer-oriented pub.
CaseStudy: Digital Media Destination and Internal Environmental Experts Boost Office Depot’s Green InitiativeJune 7th, 2010 by PR News
Office supply chain looks to raise awareness of its "Buy green, be green and sell green" among the media and other stakeholders.
Making "green" a priority with employees is no easy task, but touting the benefits of green and rewarding success are a good start.