Case Studies

Case Study: Credit Card Payments Company ‘Runs to the Light’ as Security Breach Puts Reputation and Profits in Jeopardy

September 13th, 2010 by

Heartland Payment Systems’ willingness to be quick and transparent pays reputation dividends.

Case Study: Fitness Mag Integrates Editorial Messages With Live Events, Boosting Brand Awareness and Sponsorships

August 30th, 2010 by

Fitness magazine Shape rebooted its brand for summer with a Bikini Body Tour and outreach campaign.

Case Study: When in Gnome: Integrated Campaign Follows Travelocity Figurehead on a Cross-Country Adventure

August 23rd, 2010 by

Travelocity fights the recession travel blues with a clever campaign that pits travel destinations against one another.

Twitter Watch: JetBlue Experiences Clear Cyber Skies After Air Rage

August 16th, 2010 by

Twitter chatter about JetBlue after the incident with flight attendant Steven Slater was decidedly neutral, and even somewhat positive, in the days after the incident.

Case Study: PR Drives Top-Tier Media Coverage and High Public Awareness of Ford’s Theatre Renovation

August 9th, 2010 by

The renovation of Ford’s Theatre in Washington, D.C., offered theater management a unique opportunity to reposition the historic landmark as something more than just the place where Abraham Lincoln got shot.

Case Study: Tax Giant Gets Personal Online by Turning Outdated Blog Site Into a Tax Q&A Juggernaut—Generating Big Return

August 2nd, 2010 by

H&R Block forged a more personal relationship with clients through a revamped Web site that provides year-round answers from tax preparation specialists.

Case Study: FEMA’s Flood Insurance Program Awareness Campaign Keeps Agents Connected and Customers Covered

July 26th, 2010 by

To counter the public’s belief that flood insurance was largely unneccessary, the Federal Emergency Management Agency and Ogilvy PR created the FloodSmart campaign, designed to communicate flood risk and insurance options.

Case Study: Nonprofit Orgs Learn Social Media via Comcast-supported Training Program

July 12th, 2010 by

A tweetup event connected nonprofits with social media skills, while spreading awareness of Comcast’s solid social media leadership.

Case Study: Golf Pub Overcomes Brand Image Handicap, Uses Targeted Research to Expand Consumer Readership

June 21st, 2010 by

After a crisis involving a controversial Tiger Woods cover, Golfweek magazine sought to reinvent itself–changing its image from a trade to more of a consumer-oriented pub.

Inspire Employees to Participate in a Company’s Green Initiative

June 7th, 2010 by

Making "green" a priority with employees is no easy task, but touting the benefits of green and rewarding success are a good start.