To counter the public’s belief that flood insurance was largely unneccessary, the Federal Emergency Management Agency and Ogilvy PR created the FloodSmart campaign, designed to communicate flood risk and insurance options.
A tweetup event connected nonprofits with social media skills, while spreading awareness of Comcast’s solid social media leadership.
Case Study: Golf Pub Overcomes Brand Image Handicap, Uses Targeted Research to Expand Consumer ReadershipJune 21st, 2010 by PR News
After a crisis involving a controversial Tiger Woods cover, Golfweek magazine sought to reinvent itself–changing its image from a trade to more of a consumer-oriented pub.
Making "green" a priority with employees is no easy task, but touting the benefits of green and rewarding success are a good start.
CaseStudy: Digital Media Destination and Internal Environmental Experts Boost Office Depot’s Green InitiativeJune 7th, 2010 by PR News
Office supply chain looks to raise awareness of its "Buy green, be green and sell green" among the media and other stakeholders.
PR agency Ritz Communications ran a targeted media campaign for medical vendor IT services company Emmi Solutions through arranging and pitching bylined articles written by client champions.
Beverley Gordon, founder and CEO of Safehaven, a respite center in Toronto, has partnered with numerous organizations in her 20 years in the business. Her advice when interacting with special-needs children and their families? Mainly, show sensitivity.
Tourism Toronto developed a comprehensive CSR program based on three pillars. Two of those pillars, sustainability and training, were already supported by a comprehensive green program and training scholarships at nine Ontario schools of Hospitality and Tourism.
Panorama PR helps Belk, a national department store chain, stay in the fashion press’ focus by running media tours built on personalized meetings with the brand’s resident trend guru.
Key to working with an animal-related brand is maintaining a sanctified reputation when it comes to the treatment of animals. To establish this reputation, Grand Central Marketing turned to the American Humane Association, an advocate for the humane treatment of animals for 70 years.