Case Studies


avatar

Case Study: Edgy Ad Campaign, With Hefty Digital, Traditional PR Support, Helps the Pistachio Come Out of Its Shell

After a contamination scare in early 2009, the pistachio had hit nut-bottom. Leave it to a crazy cast of characters—backed by a big media relations campaign—to not only bring the pistachio back from the dead, but make it a best-seller on the grocery shelves. | MORE »

Comments Off

avatar

Case Study: Trio Spreads Happiness Virus Globally, While Coca-Cola Brand Awareness Efforts Have a Local Flavor

Coca-Cola refreshed its international brand image with a PR campaign that sent three lovers of the carbonated beverage around the world in one year to visit all 206 countries in which Coke is sold. | MORE »

Comments Off

avatar

Case Study: New Year’s Eve Parties, Streaming Technology and Kissing Record Drive Product Launch

With the New Year upon us, we look back to Dec. 31, 2009, when North 6th Agency hosted multi-site bashes that broke a Guinness World Record and helped launch the Wisp toothbrush. | MORE »

Comments Off

avatar

Case Study: Tech, Playful Pranks and Old-Fashioned Pen & Paper Power New York Public Library’s Plea for More Funds

When the New York Public Library faced the largest budget cut in its history, it was time to turn the page on a new kind of PR campaign. | MORE »

Comments Off

avatar

Case Study: Organizations Unite to Deliver Mobile Health Service Targeted at Moms and Moms-to-Be

Organizations, technology and PR combine to launch text4baby, a mobile health communications initiative. | MORE »

Comments Off

avatar

Case Study: Three Organizations Put Petal to Metal in Growing Awareness of National Sustainable Landscape Guidelines

PR planted the guidelines seed with a combination of digital outreach to stakeholders and media outreach to general interest pubs and architectural trades. | MORE »

Comments Off

avatar

Case Study: Legit to Quit—Data, DJs and Coalition Building Help Drive Kinder, Gentler Smoking Cessation Campaign

Through comprehensive research of smokers’ habits and barriers to quitting, Porter Novelli and the American Lung Association crafted and executed a successful effort to help smokers quit. | MORE »

Comments Off

avatar

Case Study: Beverage Org Capitalizes on Obama’s Beer Summit to Launch Frothy Press Release Against an Old Foe

A national beverage trade group finds that a national event is the perfect time to point out a rival’s inconsistencies. | MORE »

Comments Off

avatar

Case Study: Despite Credit Industry Scrutiny, Chase Gets Plenty of Positive Ink for Its New Card for Small Businesses

Chase overcomes tough economic climate and the tendency of small-business owners to pay in cash to successfully launch new credit card. | MORE »

Comments Off

avatar

Case Study: Plump Up the Volume: PR Injects Potent Media Outreach Into Campaign to Expose ‘Unnatural’ Poultry Practice

To help protect Foster Farms’ Natural product line, Fineman PR plays up the "plumping" of chicken with salt water by competitors. | MORE »

Comments Off