Case Studies

Case Study: Trio Spreads Happiness Virus Globally, While Coca-Cola Brand Awareness Efforts Have a Local Flavor

December 20th, 2010 by

Coca-Cola refreshed its international brand image with a PR campaign that sent three lovers of the carbonated beverage around the world in one year to visit all 206 countries in which Coke is sold.

Case Study: New Year’s Eve Parties, Streaming Technology and Kissing Record Drive Product Launch

December 13th, 2010 by

With the New Year upon us, we look back to Dec. 31, 2009, when North 6th Agency hosted multi-site bashes that broke a Guinness World Record and helped launch the Wisp toothbrush.

Case Study: Tech, Playful Pranks and Old-Fashioned Pen & Paper Power New York Public Library’s Plea for More Funds

December 6th, 2010 by

When the New York Public Library faced the largest budget cut in its history, it was time to turn the page on a new kind of PR campaign.

Case Study: Organizations Unite to Deliver Mobile Health Service Targeted at Moms and Moms-to-Be

November 22nd, 2010 by

Organizations, technology and PR combine to launch text4baby, a mobile health communications initiative.

Case Study: Three Organizations Put Petal to Metal in Growing Awareness of National Sustainable Landscape Guidelines

November 15th, 2010 by

PR planted the guidelines seed with a combination of digital outreach to stakeholders and media outreach to general interest pubs and architectural trades.

Case Study: Legit to Quit—Data, DJs and Coalition Building Help Drive Kinder, Gentler Smoking Cessation Campaign

November 8th, 2010 by

Through comprehensive research of smokers’ habits and barriers to quitting, Porter Novelli and the American Lung Association crafted and executed a successful effort to help smokers quit.

Case Study: Beverage Org Capitalizes on Obama’s Beer Summit to Launch Frothy Press Release Against an Old Foe

October 11th, 2010 by

A national beverage trade group finds that a national event is the perfect time to point out a rival’s inconsistencies.

Case Study: Despite Credit Industry Scrutiny, Chase Gets Plenty of Positive Ink for Its New Card for Small Businesses

October 4th, 2010 by

Chase overcomes tough economic climate and the tendency of small-business owners to pay in cash to successfully launch new credit card.

Case Study: Plump Up the Volume: PR Injects Potent Media Outreach Into Campaign to Expose ‘Unnatural’ Poultry Practice

September 27th, 2010 by

To help protect Foster Farms’ Natural product line, Fineman PR plays up the "plumping" of chicken with salt water by competitors.

Case Study: Credit Card Payments Company ‘Runs to the Light’ as Security Breach Puts Reputation and Profits in Jeopardy

September 13th, 2010 by

Heartland Payment Systems’ willingness to be quick and transparent pays reputation dividends.