Case Studies


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Case Study: Tech, Playful Pranks and Old-Fashioned Pen & Paper Power New York Public Library’s Plea for More Funds

When the New York Public Library faced the largest budget cut in its history, it was time to turn the page on a new kind of PR campaign. | MORE »

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Case Study: Organizations Unite to Deliver Mobile Health Service Targeted at Moms and Moms-to-Be

Organizations, technology and PR combine to launch text4baby, a mobile health communications initiative. | MORE »

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Case Study: Three Organizations Put Petal to Metal in Growing Awareness of National Sustainable Landscape Guidelines

PR planted the guidelines seed with a combination of digital outreach to stakeholders and media outreach to general interest pubs and architectural trades. | MORE »

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Case Study: Legit to Quit—Data, DJs and Coalition Building Help Drive Kinder, Gentler Smoking Cessation Campaign

Through comprehensive research of smokers’ habits and barriers to quitting, Porter Novelli and the American Lung Association crafted and executed a successful effort to help smokers quit. | MORE »

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Case Study: Beverage Org Capitalizes on Obama’s Beer Summit to Launch Frothy Press Release Against an Old Foe

A national beverage trade group finds that a national event is the perfect time to point out a rival’s inconsistencies. | MORE »

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Case Study: Despite Credit Industry Scrutiny, Chase Gets Plenty of Positive Ink for Its New Card for Small Businesses

Chase overcomes tough economic climate and the tendency of small-business owners to pay in cash to successfully launch new credit card. | MORE »

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Case Study: Plump Up the Volume: PR Injects Potent Media Outreach Into Campaign to Expose ‘Unnatural’ Poultry Practice

To help protect Foster Farms’ Natural product line, Fineman PR plays up the "plumping" of chicken with salt water by competitors. | MORE »

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Case Study: Credit Card Payments Company ‘Runs to the Light’ as Security Breach Puts Reputation and Profits in Jeopardy

Heartland Payment Systems’ willingness to be quick and transparent pays reputation dividends. | MORE »

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Case Study: Fitness Mag Integrates Editorial Messages With Live Events, Boosting Brand Awareness and Sponsorships

Fitness magazine Shape rebooted its brand for summer with a Bikini Body Tour and outreach campaign. | MORE »

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Case Study: When in Gnome: Integrated Campaign Follows Travelocity Figurehead on a Cross-Country Adventure

Travelocity fights the recession travel blues with a clever campaign that pits travel destinations against one another. | MORE »

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