A humorous series of videos and a Facebook page were the key drivers in attracting busy moms and creating awareness around the convenience and freshness of a pre-sliced deli meat brand.
Case Study: With Returning Veterans in Harm’s Way, PR Goes Into Awareness Battle Mode to Communicate Their PlightJanuary 10th, 2011 by PR News
Organization: Iraq & Afghanistan Veterans of America (IAVA) Agency: Peppercom Timeframe: December 2008 – December 2009 Ad Council ads on behalf of the IAVA were distributed to 33,000 media outlets nationwide. Image courtesy of the… Continued
Case Study: Edgy Ad Campaign, With Hefty Digital, Traditional PR Support, Helps the Pistachio Come Out of Its ShellJanuary 3rd, 2011 by PR News
After a contamination scare in early 2009, the pistachio had hit nut-bottom. Leave it to a crazy cast of characters—backed by a big media relations campaign—to not only bring the pistachio back from the dead, but make it a best-seller on the grocery shelves.
Case Study: Trio Spreads Happiness Virus Globally, While Coca-Cola Brand Awareness Efforts Have a Local FlavorDecember 20th, 2010 by PR News
Coca-Cola refreshed its international brand image with a PR campaign that sent three lovers of the carbonated beverage around the world in one year to visit all 206 countries in which Coke is sold.
With the New Year upon us, we look back to Dec. 31, 2009, when North 6th Agency hosted multi-site bashes that broke a Guinness World Record and helped launch the Wisp toothbrush.
Case Study: Tech, Playful Pranks and Old-Fashioned Pen & Paper Power New York Public Library’s Plea for More FundsDecember 6th, 2010 by PR News
When the New York Public Library faced the largest budget cut in its history, it was time to turn the page on a new kind of PR campaign.
Organizations, technology and PR combine to launch text4baby, a mobile health communications initiative.
Case Study: Three Organizations Put Petal to Metal in Growing Awareness of National Sustainable Landscape GuidelinesNovember 15th, 2010 by PR News
PR planted the guidelines seed with a combination of digital outreach to stakeholders and media outreach to general interest pubs and architectural trades.
Case Study: Legit to Quit—Data, DJs and Coalition Building Help Drive Kinder, Gentler Smoking Cessation CampaignNovember 8th, 2010 by PR News
Through comprehensive research of smokers’ habits and barriers to quitting, Porter Novelli and the American Lung Association crafted and executed a successful effort to help smokers quit.
Case Study: Beverage Org Capitalizes on Obama’s Beer Summit to Launch Frothy Press Release Against an Old FoeOctober 11th, 2010 by PR News
A national beverage trade group finds that a national event is the perfect time to point out a rival’s inconsistencies.