Case Studies

PR Aids Grief-Stricken Parents, Rallies the Public Around a Missing College Student—With Bittersweet Results

January 24th, 2011 by

While investing considerable time and resources into the communications around Morgan Harrington’s disappearance, it was ultimately the emotional investment for the team at Levick Strategic Communications that was most taxing.

Case Study: ‘Fresh Ideas’ and a Slice of Social Media the Recipe for Sara Lee’s Deli Meat Brand Campaign

January 17th, 2011 by

A humorous series of videos and a Facebook page were the key drivers in attracting busy moms and creating awareness around the convenience and freshness of a pre-sliced deli meat brand.

Case Study: With Returning Veterans in Harm’s Way, PR Goes Into Awareness Battle Mode to Communicate Their Plight

January 10th, 2011 by

Organization: Iraq & Afghanistan Veterans of America (IAVA) Agency: Peppercom Timeframe: December 2008 – December 2009 Ad Council ads on behalf of the IAVA were distributed to 33,000 media outlets nationwide.  Image courtesy of the… Continued

Case Study: Edgy Ad Campaign, With Hefty Digital, Traditional PR Support, Helps the Pistachio Come Out of Its Shell

January 3rd, 2011 by

After a contamination scare in early 2009, the pistachio had hit nut-bottom. Leave it to a crazy cast of characters—backed by a big media relations campaign—to not only bring the pistachio back from the dead, but make it a best-seller on the grocery shelves.

Case Study: Trio Spreads Happiness Virus Globally, While Coca-Cola Brand Awareness Efforts Have a Local Flavor

December 20th, 2010 by

Coca-Cola refreshed its international brand image with a PR campaign that sent three lovers of the carbonated beverage around the world in one year to visit all 206 countries in which Coke is sold.

Case Study: New Year’s Eve Parties, Streaming Technology and Kissing Record Drive Product Launch

December 13th, 2010 by

With the New Year upon us, we look back to Dec. 31, 2009, when North 6th Agency hosted multi-site bashes that broke a Guinness World Record and helped launch the Wisp toothbrush.

Case Study: Tech, Playful Pranks and Old-Fashioned Pen & Paper Power New York Public Library’s Plea for More Funds

December 6th, 2010 by

When the New York Public Library faced the largest budget cut in its history, it was time to turn the page on a new kind of PR campaign.

Case Study: Organizations Unite to Deliver Mobile Health Service Targeted at Moms and Moms-to-Be

November 22nd, 2010 by

Organizations, technology and PR combine to launch text4baby, a mobile health communications initiative.

Case Study: Three Organizations Put Petal to Metal in Growing Awareness of National Sustainable Landscape Guidelines

November 15th, 2010 by

PR planted the guidelines seed with a combination of digital outreach to stakeholders and media outreach to general interest pubs and architectural trades.

Case Study: Legit to Quit—Data, DJs and Coalition Building Help Drive Kinder, Gentler Smoking Cessation Campaign

November 8th, 2010 by

Through comprehensive research of smokers’ habits and barriers to quitting, Porter Novelli and the American Lung Association crafted and executed a successful effort to help smokers quit.