Case Study: Three Organizations Put Petal to Metal in Growing Awareness of National Sustainable Landscape Guidelines
PR planted the guidelines seed with a combination of digital outreach to stakeholders and media outreach to general interest pubs and architectural trades.
Case Study: Legit to Quit—Data, DJs and Coalition Building Help Drive Kinder, Gentler Smoking Cessation Campaign
Through comprehensive research of smokers’ habits and barriers to quitting, Porter Novelli and the American Lung Association crafted and executed a successful effort to help smokers quit.
Case Study: Beverage Org Capitalizes on Obama’s Beer Summit to Launch Frothy Press Release Against an Old Foe
A national beverage trade group finds that a national event is the perfect time to point out a rival’s inconsistencies.
Case Study: Despite Credit Industry Scrutiny, Chase Gets Plenty of Positive Ink for Its New Card for Small Businesses
Chase overcomes tough economic climate and the tendency of small-business owners to pay in cash to successfully launch new credit card.
Case Study: Plump Up the Volume: PR Injects Potent Media Outreach Into Campaign to Expose ‘Unnatural’ Poultry Practice
To help protect Foster Farms’ Natural product line, Fineman PR plays up the "plumping" of chicken with salt water by competitors.
Case Study: Credit Card Payments Company ‘Runs to the Light’ as Security Breach Puts Reputation and Profits in Jeopardy
Heartland Payment Systems’ willingness to be quick and transparent pays reputation dividends.
Case Study: Fitness Mag Integrates Editorial Messages With Live Events, Boosting Brand Awareness and Sponsorships
Fitness magazine Shape rebooted its brand for summer with a Bikini Body Tour and outreach campaign.
Case Study: When in Gnome: Integrated Campaign Follows Travelocity Figurehead on a Cross-Country Adventure
Travelocity fights the recession travel blues with a clever campaign that pits travel destinations against one another.
Twitter chatter about JetBlue after the incident with flight attendant Steven Slater was decidedly neutral, and even somewhat positive, in the days after the incident.
Case Study: PR Drives Top-Tier Media Coverage and High Public Awareness of Ford’s Theatre Renovation
The renovation of Ford’s Theatre in Washington, D.C., offered theater management a unique opportunity to reposition the historic landmark as something more than just the place where Abraham Lincoln got shot.