PR planted the guidelines seed with a combination of digital outreach to stakeholders and media outreach to general interest pubs and architectural trades.
Through comprehensive research of smokers’ habits and barriers to quitting, Porter Novelli and the American Lung Association crafted and executed a successful effort to help smokers quit.
A national beverage trade group finds that a national event is the perfect time to point out a rival’s inconsistencies.
Chase overcomes tough economic climate and the tendency of small-business owners to pay in cash to successfully launch new credit card.
To help protect Foster Farms’ Natural product line, Fineman PR plays up the "plumping" of chicken with salt water by competitors.
Heartland Payment Systems’ willingness to be quick and transparent pays reputation dividends.
Fitness magazine Shape rebooted its brand for summer with a Bikini Body Tour and outreach campaign.
Travelocity fights the recession travel blues with a clever campaign that pits travel destinations against one another.
Twitter chatter about JetBlue after the incident with flight attendant Steven Slater was decidedly neutral, and even somewhat positive, in the days after the incident.
The renovation of Ford’s Theatre in Washington, D.C., offered theater management a unique opportunity to reposition the historic landmark as something more than just the place where Abraham Lincoln got shot.