Case Studies

Case Study: External Approach to Internal Comms Equals Better Employee Engagement

April 4th, 2011 by

Employees should be reached through the same communications strategies and platforms they use when they’re not at work. Here’s how Dow Advanced Chemicals applied an external outreach model for best internal results.

Case Study: Beverage Trade Organization Brings in Big Partners, Rallies Soft Drink Rivals in Sweeping School Drink Effort

March 28th, 2011 by

Looking to deflect criticism that it’s member companies were contributing to child obesity, the American Beverage Association launched a massive initiative that reduced calories in drinks shipped to schools by nearly 90%.

Case Study: Folk-Rocker Jack Johnson Sings Praises of Reusable Water Bottles, Driving Brita’s Sustainability Message

March 21st, 2011 by

Turning to a popular entertainment figure devoted to environmental action, Brita and Edelman went grassroots in getting concert-goers to reduce bottled water waste.

Case Study: PR Preparation Drives NFL Rookie Weekend Video Antics, Capped by a Viral Effort That Scores a Touchdown

March 14th, 2011 by

When Seattle Seahawks rookie Golden Tate did his best imitation of singer Taylor Swift for the camera, it was a cause for celebration for trading card company Panini America.

Case Study: Twitter Connects Navy Sailors, Families and Fans—Proving There’s a Place for the Platform in the Military

March 7th, 2011 by

The normally conservative U.S. Navy took a chance when it incorporated Twitter into its communications mix, but by being authentic, @NavyNews proved to be a successful communications outlet.

Case Study: Aggressive Media Pitching Drives Business Intelligence iPad App Launch; Positions Maker as Early Adopter

February 28th, 2011 by

Seeking to capture media attention for its new business intelligence iPad app, MicroStrategy and Schwartz Communications moved quickly to capitalize on the excitement of the iPad’s mass market introduction.

Case Study: Lockheed Missile Group Launches Peer-Driven Employee Recognition Program—Results Hit the Stratosphere

February 21st, 2011 by

Facing a possible staffing shortage of epic proportions at the end of this decade, Lockheed Martin recognized the need to praise its employees’ good work—or risk losing them.

Case Study: Celebrating Sesame Street: PR Orchestrates Massive Media, Partnership Effort for 40th Anniversary Season

February 14th, 2011 by

How do you celebrate the longevity and social contributions of an iconic children’s TV show? If you’re Sesame Workshop, you think big, involving key influencers like the world’s largest search engine and the First Lady.

Case Study: Kraft and PR Heat Up Mac & Cheese Facebook Fan Page For New Product Launch, With Explosive Results

February 7th, 2011 by

Built around the implosion of the old Dallas Cowboys Stadium, Kraft and Hunter PR’s Mac & Cheese Cheddar Explosion campaign centered on driving moms to the social network.

Case Study: In Promoting Its NYC Service, Southwest Airlines Proves Experiential PR Can Fly With Cool Park Porch

January 31st, 2011 by

Eschewing a traditional media blitz for its new presence at New York’s LaGuardia Airport, Southwest goes upscale and face-to-face with a porch in a popular NYC park.