Case Studies

Case Study: Hot Spots App Tells SXSW Scenesters Where the Action Is and Proves PR Can Drive Mobile Development

September 12th, 2011 by

For the 2011 SXSW event, Waggener Edstrom’s WE Studio D digital group designed and launched a mobile application to generate awareness for the agency’s forward-thinking mobile PR capabilities.

Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry Media

August 29th, 2011 by

While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results.

Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender Competition

August 22nd, 2011 by

Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.

Case Study: PR Goes All Marketing in Reconnecting Employees of IT Giant HP with Human Resources Communications

August 15th, 2011 by

By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.

Case Study: Olympian PR Effort Helps Those With Chronic Medical Malady Find Their Way to the Nearest Powder Room

August 8th, 2011 by

Astellas Pharma Canada’s Powder Room initiative leveraged a tie-in to the Olympic Winter Games to raise awareness of overactive bladder (OAB) and provide sufferers with valuable information.

Case Study: Transparency and Proactive PR Create a Viable Lifeline for a LGBTQ Health Center in Crisis

July 25th, 2011 by

Rocked by financial mismanagement and subsequent loss of trust in the community, Howard Brown Health Center needed a comeback, and quick.

Case Study: Cool Online Tool and Data-Driven Stories Help Longtime B2B Company Reach Consumers for the First Time

July 18th, 2011 by

In order to provide an ID fraud tool to the public, ID Analytics did what few companies can: cull compelling research nuggets from its own database of millions of Americans.

Case Study: Energy Education Sparks Reluctant Consumers to Get On Board With Trane’s Heating and Air Products

July 11th, 2011 by

In a stagnant economy, PR agency Carmichael Lynch Spong and HVAC manufacturer Trane broke through consumer purchase barriers with product reliability and energy-saving proof points.

Case Study: Double Vision: PR Brings Eye Health Benefits to Forefront While Touting the Benefits of Transitions Lenses

June 27th, 2011 by

Transitions Optical leveraged respected thought leaders to influence HR executives to include its lenses as part of vision care plans.

Case Study: Despite Tough ‘Giving’ Climate, PR Drives Record Donations for Washington, D.C., Respitality Program

June 20th, 2011 by

Utilizing fresh research and innovative outreach to donors, PR agency 4GreenPs helped the National Children’s Center increase its 2010 fundraising effort by a third from the year before.