While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results.
Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender CompetitionAugust 22nd, 2011 by PR News
Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.
Case Study: PR Goes All Marketing in Reconnecting Employees of IT Giant HP with Human Resources CommunicationsAugust 15th, 2011 by PR News
By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.
Case Study: Olympian PR Effort Helps Those With Chronic Medical Malady Find Their Way to the Nearest Powder RoomAugust 8th, 2011 by PR News
Astellas Pharma Canada’s Powder Room initiative leveraged a tie-in to the Olympic Winter Games to raise awareness of overactive bladder (OAB) and provide sufferers with valuable information.
Case Study: Transparency and Proactive PR Create a Viable Lifeline for a LGBTQ Health Center in CrisisJuly 25th, 2011 by PR News
Rocked by financial mismanagement and subsequent loss of trust in the community, Howard Brown Health Center needed a comeback, and quick.
Case Study: Cool Online Tool and Data-Driven Stories Help Longtime B2B Company Reach Consumers for the First TimeJuly 18th, 2011 by PR News
In order to provide an ID fraud tool to the public, ID Analytics did what few companies can: cull compelling research nuggets from its own database of millions of Americans.
Case Study: Energy Education Sparks Reluctant Consumers to Get On Board With Trane’s Heating and Air ProductsJuly 11th, 2011 by PR News
In a stagnant economy, PR agency Carmichael Lynch Spong and HVAC manufacturer Trane broke through consumer purchase barriers with product reliability and energy-saving proof points.
Case Study: Double Vision: PR Brings Eye Health Benefits to Forefront While Touting the Benefits of Transitions LensesJune 27th, 2011 by PR News
Transitions Optical leveraged respected thought leaders to influence HR executives to include its lenses as part of vision care plans.
Case Study: Despite Tough ‘Giving’ Climate, PR Drives Record Donations for Washington, D.C., Respitality ProgramJune 20th, 2011 by PR News
Utilizing fresh research and innovative outreach to donors, PR agency 4GreenPs helped the National Children’s Center increase its 2010 fundraising effort by a third from the year before.
Case Study: Laughing Matters: Comedy and Event PR Come to the Rescue of Gilda’s Club of Northern New JerseyJune 13th, 2011 by PR News
In the face of a dwindling pool of private donors, a nonprofit organization providing support to those living with cancer boosted its presence in the local media with the help of top comedians and a thematic focus on a clubhouse reconstruction.