Case Studies

Case Study: Transparency and Proactive PR Create a Viable Lifeline for a LGBTQ Health Center in Crisis

July 25th, 2011 by

Rocked by financial mismanagement and subsequent loss of trust in the community, Howard Brown Health Center needed a comeback, and quick.

Case Study: Cool Online Tool and Data-Driven Stories Help Longtime B2B Company Reach Consumers for the First Time

July 18th, 2011 by

In order to provide an ID fraud tool to the public, ID Analytics did what few companies can: cull compelling research nuggets from its own database of millions of Americans.

Case Study: Energy Education Sparks Reluctant Consumers to Get On Board With Trane’s Heating and Air Products

July 11th, 2011 by

In a stagnant economy, PR agency Carmichael Lynch Spong and HVAC manufacturer Trane broke through consumer purchase barriers with product reliability and energy-saving proof points.

Case Study: Double Vision: PR Brings Eye Health Benefits to Forefront While Touting the Benefits of Transitions Lenses

June 27th, 2011 by

Transitions Optical leveraged respected thought leaders to influence HR executives to include its lenses as part of vision care plans.

Case Study: Despite Tough ‘Giving’ Climate, PR Drives Record Donations for Washington, D.C., Respitality Program

June 20th, 2011 by

Utilizing fresh research and innovative outreach to donors, PR agency 4GreenPs helped the National Children’s Center increase its 2010 fundraising effort by a third from the year before.

Case Study: Laughing Matters: Comedy and Event PR Come to the Rescue of Gilda’s Club of Northern New Jersey

June 13th, 2011 by

In the face of a dwindling pool of private donors, a nonprofit organization providing support to those living with cancer boosted its presence in the local media with the help of top comedians and a thematic focus on a clubhouse reconstruction.

Case Study: Multiple Twitter Touch Points Rocket Discovery Comms’ @MythBusters Into the Engagement Stratosphere

June 6th, 2011 by

Not interested in attracting followers for followers’ sake, Discovery Communications initiated live chats, contests, a mysterious show insider and celebrities to establish a deep Twitter connection.

Case Study: Students Get Crash Course in Media Training to Help Spread Awareness of High School Science Competition

May 30th, 2011 by

While well-versed in math and science, it was imperative that the high-school finalists in the prestigious Siemens Competition be educated in giving media interviews to better explain their entries.

Case Study: Sans Advertising, Agency Proves That Stellar Public Relations Can Suit a Cause Campaign Just Fine

May 23rd, 2011 by

Men’s Wearhouse needed to forgo advertising for its annual National Suit Drive, so comms agency Mullen dialed up comprehensive media outreach and clever guerrilla tactics to produce the drive’s best results ever.

Case Study: Army, Agency Tap Influencers in Campaign to Lead Students’ Dreams From the Corner Office to Officership

May 16th, 2011 by

The U.S. Army and Weber Shandwick Dallas implemented a broad, integrated program that included key local and national outreach as part of a PR and ad campaign to attract officer candidates.