The early bird gets the worm. That certainly applied to the pre-Social Shake-Up workshops, which featured plenty of personalized instruction on topics ranging from customer journey mapping, SEO and building online communities. The Social Shake-Up, which begins in earnest May 23, is sold out, yet the pre-show workshops were intimate and filled with important takeaways or shakeaways, perhaps.
As PR pros working in an age when even the term ‘new media’ feels old and social apps appear and disappear like stairwells at Hogwarts, we can’t simply sit back and watch earned opportunities slip away. We must evolve and expand by mining new communications platforms for the earned potential that lies within them. Since media companies have adopted social channels as a viable distribution method for their content, shouldn’t PR pros be working harder to earn coverage for clients from media…on social media?
PR News celebrated some of the year’s best social media campaigns on May 2 at the Yale Club in New York City, as well as the digital leader and social media team of the year. Karen Raskopf, chief communications officer at Dunkin’ Brands, delivered a keynote address on the future of social media and how to create relevant social experiences.
Many PR pros tend to ignore LinkedIn as a messaging platform for their brands. Shame. LinkedIn said Apr. 24 it has 500 million members. That’s up from August, when it said it had 450 million members. This announcement prompted us to think about how brands can tap into the LinkedIn base with their messages. We asked a brand communicator as well as a LinkedIn executive about best practices for brands trying to build engagement and market services on the platform.
There’s little question that brands, even so-called unglamorous B2B brands that might seem to lack a compelling visual story, are finding Instagram a useful outlet for messaging. That was illustrated in our lead story last… Continued
How can brands that supposedly lack a visual element create community and engagement on Instagram? One way is to expand the kind of content the brand provides. For example, ForRent.com at its essence is a large search engine for those seeking apartments and homes. On Instagram, though, it offers content about home decorating, entertaining, recipes, fitness and more, its AVP for social explains.