As we saw last week, June was a down month for consumer engagement with beauty and auto influencers. That also was the case with fashion and finance, as exclusive data from Shareablee shows
It may be a little late to the party, but with its upcoming native video feature, LinkedIn is poised to provide brand communicators with a new way to capture attention on the platform. PR News asked Tatiana De Almeida, a member of LinkedIn’s corporate communications team, about LinkedIn video’s likely applications for professional communicators, how to measure its success and how it’s unique among video features on other social platforms.
YouTube videos can sometimes seem like the one-hit wonders of the content universe. But the good news is that through strong SEO strategy and tactical outreach, little-noticed YouTube videos can still be a powerful vehicle for drawing in new audiences. Matt Goldberg, who creates and promotes video content for Chicago-based machine tool manufacturer Lyndex-Nikken—as well as founding production company MBG Films, which boasts 8.5 million views and over 13,000 subscribers—shares 10 recommendations for increasing YouTube views.
Similar to one of the themes running through the recent, sold-out Social Shake-Up Show, an idea at the heart of the Conference Board’s new study is that some members of the C-Suite continue to doubt the importance of social media as a valuable business tool. The culprits most often reside in the C-Suites of B2B brands, says the report, made available early and exclusively to PR News Pro. One solution is emphasize the positive attributes of social in business terms, the study says.
The Saturday Night Live actor who plays the girl you wish you hadn’t started a conversation with at a party turned out to be quite conversant about social media during Tuesday afternoon’s session of the sold-out Social Shake-Up in Atlanta. Actor/comedian/activist Cecily Strong provided trenchant points about social media as it relates to celebrities and brands. There were plenty of laughs, too. Photo: www.Jkleinphotography.com
There were things old and new during the sold-out 2017 Social Shake-Up Show’s opening general session today (May 23) in Atlanta. The new started right away, as six members of the Alpha Rho step dancers of Morehouse College literally kicked off the show with a rousing performance. And then Shonduras took over the stage.
The early bird gets the worm. That certainly applied to the pre-Social Shake-Up workshops, which featured plenty of personalized instruction on topics ranging from customer journey mapping, SEO and building online communities. The Social Shake-Up, which begins in earnest May 23, is sold out, yet the pre-show workshops were intimate and filled with important takeaways or shakeaways, perhaps.
As PR pros working in an age when even the term ‘new media’ feels old and social apps appear and disappear like stairwells at Hogwarts, we can’t simply sit back and watch earned opportunities slip away. We must evolve and expand by mining new communications platforms for the earned potential that lies within them. Since media companies have adopted social channels as a viable distribution method for their content, shouldn’t PR pros be working harder to earn coverage for clients from media…on social media?
PR News celebrated some of the year’s best social media campaigns on May 2 at the Yale Club in New York City, as well as the digital leader and social media team of the year. Karen Raskopf, chief communications officer at Dunkin’ Brands, delivered a keynote address on the future of social media and how to create relevant social experiences.
Many PR pros tend to ignore LinkedIn as a messaging platform for their brands. Shame. LinkedIn said Apr. 24 it has 500 million members. That’s up from August, when it said it had 450 million members. This announcement prompted us to think about how brands can tap into the LinkedIn base with their messages. We asked a brand communicator as well as a LinkedIn executive about best practices for brands trying to build engagement and market services on the platform.