In what surely is a sign of the times, the number of American adults getting at least some of their news from social media has grown to 67%, according to a Pew Research Center survey conducted in August. More than that, some of the platforms where people are gathering news will surprise you.
No doubt your grandparents have heard of Twitter from President Trump’s constant use of the platform. And you doubtless know that today is the official date for Twitter to expand its 140-character limit to 280. But what pundits have dubbed a bad move for the social media bird’s brand may end up benefitting PR pros and marketers.
Say what you will about the latest social platforms, email continues to be the old reliable when it comes to marketing. Email yielded a median ROI of 122%—more than four times higher than other marketing formats, including social media, direct mail and paid search—per a 2016 US marketers survey. On the other hand, most peoples’ inboxes are more crowded than a subway train during rush hour. The challenge is breaking through the noise. We provide three tips to help your marketing email rise above the din.
In an era where the hottest topic is fake news, how can you build trust with journalists? You’ll likely need to do so on social media. Here are tips that will help you do that and start to pitch more successfully, too.
As we saw last week, June was a down month for consumer engagement with beauty and auto influencers. That also was the case with fashion and finance, as exclusive data from Shareablee shows
It may be a little late to the party, but with its upcoming native video feature, LinkedIn is poised to provide brand communicators with a new way to capture attention on the platform. PR News asked Tatiana De Almeida, a member of LinkedIn’s corporate communications team, about LinkedIn video’s likely applications for professional communicators, how to measure its success and how it’s unique among video features on other social platforms.
YouTube videos can sometimes seem like the one-hit wonders of the content universe. But the good news is that through strong SEO strategy and tactical outreach, little-noticed YouTube videos can still be a powerful vehicle for drawing in new audiences. Matt Goldberg, who creates and promotes video content for Chicago-based machine tool manufacturer Lyndex-Nikken—as well as founding production company MBG Films, which boasts 8.5 million views and over 13,000 subscribers—shares 10 recommendations for increasing YouTube views.
Similar to one of the themes running through the recent, sold-out Social Shake-Up Show, an idea at the heart of the Conference Board’s new study is that some members of the C-Suite continue to doubt the importance of social media as a valuable business tool. The culprits most often reside in the C-Suites of B2B brands, says the report, made available early and exclusively to PR News Pro. One solution is emphasize the positive attributes of social in business terms, the study says.
The Saturday Night Live actor who plays the girl you wish you hadn’t started a conversation with at a party turned out to be quite conversant about social media during Tuesday afternoon’s session of the sold-out Social Shake-Up in Atlanta. Actor/comedian/activist Cecily Strong provided trenchant points about social media as it relates to celebrities and brands. There were plenty of laughs, too. Photo: www.Jkleinphotography.com
There were things old and new during the sold-out 2017 Social Shake-Up Show’s opening general session today (May 23) in Atlanta. The new started right away, as six members of the Alpha Rho step dancers of Morehouse College literally kicked off the show with a rousing performance. And then Shonduras took over the stage.