Is it a trend? After several weeks of reporting 2017 data from several sectors we think so. B2B and B2C brands are posting fewer pieces of social media content yet piling up more consumer engagement actions. This week we look at the hotel sector in 2017 and sure enough, it’s grabbing engagement with fewer pieces of content. The Four Seasons leads the way.
It’s dangerous to take anything out of context, particularly data. Facebook’s user numbers are gargantuan and are continuing to grow modestly. Still, digging down, you’ll find older people fueling its growth and younger folks departing or not visiting the social channel at all.
This weekend, one of the most-viewed sporting events in the world kicks off in PyeongChang, South Korea. But it’s not just athletes that will be strutting their stuff on the world’s biggest stage. For the brands that serve as official sponsors, the Winter Olympics provide a perfect opportunity to combine storytelling skills with the natural drama of international competition. Here’s a look at how some of those brands are leveraging the games, using everything from influencer marketing strategies to virtual reality experiences.
Comedian/actor Jim Carrey has begun a campaign to dump Facebook due to the company’s profiting off fake news and ads it sold to Russian agents during the U.S. presidential election. Part of Carrey’s beef is that Facebook still isn’t doing enough to stop it. He’s removed his Facebook page, given up his Facebook shares and urges concerned investors to do the same. Should Facebook consider Carrey’s actions a crisis or a bad day?
It’s not a surprise that Facebook is the dominant social platform. That was one of the conclusions from the 3rd annual RBC Capital Markets study of 5,000 U.S. Internet users. There were surprises, though. One of them was the satisfaction rates of the various platforms (Facebook could do better here). Another surprise (well, not really) was the dominant showing of Snapchat with children and teens.
Many of us believe we know all about activist investors. A pair of investors threw a curveball last weekend, urging that Apple seriously consider warning parents about the dangers of excessive iPhone use for children and teens. Their demands were well crafted and included a bevy of studies and statistics.
2017 could be described as the year of social video, particularly for U.S. B2C brands, as data provided exclusively to PR News by Shareablee demonstrates. It was also a year where brands began to become more mature in their social media choices, posting fewer times but accruing more consumer engagement.
It is said there are two sides to every story. Similarly the internet and social media platforms have their pros and cons, although the net’s bad characteristics often receive the dominant share of attention. 2018 might mark a consensus around a new code of conduct for social media as several breaking stories seem to demonstrate.
With U.S. consumers spending up to 5 hours daily on mobile devices, social media usage patterns are a goldmine for marketers. Yet social media alone is not enough. Shoppers are more than their mobile Facebook or Twitter profiles. Other sources should be added to social media data, our author argues and provides 3 easy steps to augment consumer insights to create more data-driven, research-backed campaigns.
Nonprofits sometimes are thought of as second-class citizens: small organizations with inadequate budgets for PR. That may be so, but they can do pretty well when it comes to consumer engagement with their social post on at least a few channels, according to exclusive data provided to PR News from Shareablee.