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2013 Platinum PR Awards: Influencer Communications

Winner: Lockheed Martin Corporation – Medium Extended Air Defense System (MEADS) FY13 Keep Sold Campaign The multinational Medium Extended Air Defense System (MEADS) program was under fire and facing several challenges, including a motivated and … | MORE »

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2013 Platinum PR Awards: Twitter Campaign

Winner: Weber Shanwick for Unilever N. America  – Clear Scalp & Hair Beauty Therapy Twitter Launch Unilever teamed up with Weber Shandwick to launch a revolutionary line of shampoos and conditioners on Twitter. To publicize … | MORE »

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2013 Platinum PR Awards: Video Program

Winner: Marina Maher Communications  – P&G builds consumer loyalty during the London 2012 Olympics by thanking moms everywhere for doing the hardest and best job in the world There’s no Olympic medal for being a … | MORE »

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2013 Platinum PR Awards: Press Release

Winner: Singer Associates Public Affairs/Public Relations – The $70 Million Press Conference Sometimes a simple and well-crafted press release can be one of the most effective forms of communication for a PR campaign. After Singer … | MORE »

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2013 Platinum PR Awards: Multicultural Campaign

Co Winner: Weber Shandwick—Pepsi Next: Wheel of Levy Following the successful launch of Pepsi NEXT in 2012, which reached $110 million in sales during the first nine months, Pepsi NEXT kept its unbelievable momentum going … | MORE »

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2013 Platinum PR Awards: Online Press Room/Media Center

Winner: Prudential Financial – Prudential Newsroom In the past two years, Prudential has made significant strides in transforming its online newsroom into a go-to resource for the media and the public-at-large. With the goal of … | MORE »

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2013 Platinum PR Awards: Website Marketing

Winner: Hilton Hotels & Resorts – Vacationitis Hilton Hotels & Resorts is one of the most recognizable brands in the world. For business travelers of every stripe the hotel chain is synonymous with quality. But … | MORE »

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2013 Platinum PR Awards: Firm of the Year (Small)

Winner: Deveney Communication  When Hurricane Isaac slammed into Southeast Louisiana in August 2012, New Orleans-based Deveney Communication (DC) went without electricity, phone service or access to the Web for nearly a week. But DC didn’t … | MORE »

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2013 Platinum PR Awards: Green PR

Winner: Porter Novelli – HP Environmental Leadership Campaign In 1987, HP began recycling hardware and has since recovered over 2.3 billion pounds of electronics and supplies for recycling. For the HP Environmental Leadership campaign, HP … | MORE »

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2013 Platinum PR Awards: Satellite Media Tours

Winner: American Red Cross – Twister Coming? There’s an App for That: The American Red Cross Launches Tornado App with National Satellite Media Tour Tornadoes strike rapidly and without warning. As such, there’s less time … | MORE »

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