Platinum

2013 Platinum PR Awards: Anniversary Campaign

October 15th, 2013 by

Co-Winner: Bacardi Limited – Celebrating 150 Years of Bringing People Together To mark its 150th anniversary, which it celebrated in February 2012, Bacardi raised a glass to itself by “Celebrating 150 Years of Bringing People… Continued

2013 Platinum PR Awards: Rebranding and Repositioning

October 15th, 2013 by

Winner: Allison+Partners – From Startup to Mainstream: Dropbox for Everyone The problem with buzzwords is that sometimes people use them without thinking about what they actually mean or how they can be applied. “Cloud” is… Continued

2013 Platinum PR Awards: Social Media Campaign

October 15th, 2013 by

Winner: Hampton Hotels – Hamptonality Moments Hampton Hotels wanted to discover ways to raise awareness of its distinctive personality and culture. It identified the perfect vehicle in a video series, “Hamptonality Moments,” which featured real… Continued

2013 Platinum PR Awards: Crisis Management

October 15th, 2013 by

Winner: LIVESTRONG Foundation – From the Crisis Trenches: Blazing a New Trail in Communications In 2012 and early 2013, the world watched as Lance Armstrong’s fabled cycling career crashed. Caught in the crossfire was the… Continued

2013 Platinum PR Awards: Blog

October 15th, 2013 by

Winner: Blue Cross Blue Shield of Michigan – “An Apple a Day” in a Digital World: Michigan Blues Build Healthy Relationships with Consumers Through AHealthierMichigan.org. Sponsored by Blue Cross Blue Shield of Michigan, the blog… Continued

2013 Platinum PR Awards: Product Launch

October 15th, 2013 by

Co-Winner: Macy’s Brings “Yes, Virginia The Musical” to Schools Nationwide When you think Macy’s and product launch, an animated musical probably isn’t the first thing that comes to mind. But that was exactly what the… Continued

2013 Platinum PR Awards: Internal Publication

October 15th, 2013 by

Winner: DIAGEO LAC – Our Passion How do you get 3,500 plus employees spread across many countries in the vast region of Latin America and the Caribbean (LAC) to feel as though they’re part of… Continued

2013 Platinum PR Awards: Public Affairs

October 15th, 2013 by

Winner: Be The Match with PadillaCRT – Inspiring Congressional Support of a Life-Saving Cause  Sometimes it’s easy to forget that public relations is more than bolstering brands and gaining publicity for clients. That is, sometimes… Continued

2013 Platinum PR Awards: Word of Mouth/Viral Campaign

October 15th, 2013 by

Winner: Stratasys Asks the World “What’s Possible?” with 3D Printing Stratasys was looking to position itself as a leader in the burgeoning 3D printing market, and wanted to get the word out among both engineers… Continued

2013 Platinum PR Awards: Employee Relations

October 15th, 2013 by

Winner: Financial Times Digital Learning Week 2012 With its Digital Learning Week 2012, The Financial Times set out to stay ahead of the digital curve by developing an internal communications strategy to reflect its external… Continued