Platinum

PR News Announces 2014 Top Places to Work in PR

August 15th, 2014 by

PR News will recognize 50 Top Places to Work in PR at special luncheon event on Sept. 16 at New York’s Grand Hyatt.

2013 Platinum PR Awards: Wow! Award

October 15th, 2013 by

Winner: Marina Maher Communications – Depend and the Great American Try On: Repositioning Incontinence from the Bathroom to the Forefront of Pop Culture For people who get to the point in life when they need… Continued

2013 Platinum PR Awards: Event Marketing

October 15th, 2013 by

Winner: Edelman – Schick Hydro Wakes Up Shave Zombies and Boosts Brand Sales Charged with significantly boosting sales and awareness of Schick Hydro and its latest product launch (the hydro Power select razor), the Schick… Continued

2013 Platinum PR Awards: Community Relations

October 15th, 2013 by

Winner: TTNET – Life’s Simpler with Internet The message of this Turkish campaign was pretty simple—and one we all can agree on— “Life’s Simpler with the Internet.” TTNET—Turkey’s leading broadband operator with high-quality Internet, television,… Continued

2013 Platinum PR Awards: Anniversary Campaign

October 15th, 2013 by

Co-Winner: Bacardi Limited – Celebrating 150 Years of Bringing People Together To mark its 150th anniversary, which it celebrated in February 2012, Bacardi raised a glass to itself by “Celebrating 150 Years of Bringing People… Continued

2013 Platinum PR Awards: Rebranding and Repositioning

October 15th, 2013 by

Winner: Allison+Partners – From Startup to Mainstream: Dropbox for Everyone The problem with buzzwords is that sometimes people use them without thinking about what they actually mean or how they can be applied. “Cloud” is… Continued

2013 Platinum PR Awards: Social Media Campaign

October 15th, 2013 by

Winner: Hampton Hotels – Hamptonality Moments Hampton Hotels wanted to discover ways to raise awareness of its distinctive personality and culture. It identified the perfect vehicle in a video series, “Hamptonality Moments,” which featured real… Continued

2013 Platinum PR Awards: Crisis Management

October 15th, 2013 by

Winner: LIVESTRONG Foundation – From the Crisis Trenches: Blazing a New Trail in Communications In 2012 and early 2013, the world watched as Lance Armstrong’s fabled cycling career crashed. Caught in the crossfire was the… Continued

2013 Platinum PR Awards: Blog

October 15th, 2013 by

Winner: Blue Cross Blue Shield of Michigan – “An Apple a Day” in a Digital World: Michigan Blues Build Healthy Relationships with Consumers Through AHealthierMichigan.org. Sponsored by Blue Cross Blue Shield of Michigan, the blog… Continued

2013 Platinum PR Awards: Product Launch

October 15th, 2013 by

Co-Winner: Macy’s Brings “Yes, Virginia The Musical” to Schools Nationwide When you think Macy’s and product launch, an animated musical probably isn’t the first thing that comes to mind. But that was exactly what the… Continued