Platinum

2014 Platinum PR Awards: Media Event – Public Affairs

September 16th, 2014 by

Winner: AAA – Think You Know All About Distracted Driving? Think Again. Distracted driving is responsible for at least 3,000 fatalities and 400,000 injuries per year. As automakers introduced a multitude of hands-free information and… Continued

2014 Platinum PR Awards: Media Relations

September 16th, 2014 by

Winner: O’Reilly DePalma – Flush for Good with American Standard  In 2012, the iconic plumbing company American Standard was in a dire situation. With roots going back more than 140 years, the very survival of the… Continued

2014 Platinum PR Awards: Product Launch

September 16th, 2014 by

Winner: Flashpoint PR – Inspiring the Makers of Today and Tomorrow: LEGO MINDSTORMS EV3 Platform Launch When the LEGO MINDSTORMS (LMS) robotics platform launched in 1998, it was regarded as the first real “smart toy,” and… Continued

2014 Platinum PR Awards: Public Affairs

September 16th, 2014 by

Winner: Cone Communications – ReThink: Why Housing Matters – Challenging Misperceptions of Public Housing  For millions of hard-working Americans, having a safe and stable place to call home is financially out of reach. Public housing provides… Continued

2014 Platinum PR Awards: Wow! Award

September 16th, 2014 by

Co-Winner: American Greetings – World’s Toughest Job With Mother’s Day right around the corner, American Greetings needed a fresh way to make its audience not just think about but truly appreciate their mothers. Even though moms… Continued

2014 Platinum PR Awards: Word of Mouth/Viral Campaign

September 16th, 2014 by

Winner: Chipotle and Edelman – The Scarecrow Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Through their “Food… Continued

2014 Platinum PR Awards: Website Marketing

September 16th, 2014 by

Winner: Waggener Edstrom Communications – Holidays Made Possible by Microsoft For a company like Microsoft, the November and December months provide the biggest opportunity to build awareness and drive sales. In order to reach those that… Continued

2014 Platinum PR Awards: Video Program

September 16th, 2014 by

Winner: Citizen Relations – Duracell Quantum When Citizen Relations was tasked with launching Duracell’s new Duracell Quantum battery, they asked a simple yet important question: If we created this powerful battery, isn’t it our responsibility to… Continued

2014 Platinum PR Hall of Fame Inductees

September 16th, 2014 by

PR News celebrated the 2014 inductees into its Platinum Hall of Fame at the Platinum PR Awards luncheon on Sept. 16, 2014, at New York’s Grand Hyatt. The Platinum Hall of Fame honors PR campaigns… Continued

2014 Platinum PR Awards: Satellite Media Tour

September 16th, 2014 by

Co-Winner: IHG – Holiday Inn Resort Kid Classified Campaign The Holiday Inn Resort Americas PR team was tasked to develop a PR campaign for the Holiday Inn Resort brand that targeted parents and helped differentiate the… Continued