Platinum


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2014 Platinum PR Awards: Marketing Communications

Co-Winner: Airbnb – Creative Hospitality Seeking to raise brand awareness and activate a key local market, Airbnb created the “Hello LA” campaign: a five-day hospitality experience built around five celebrity-curated pop-ups at iconic and un-bookable … | MORE »

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2014 Platinum PR Awards: Community Relations

Co-Winner: MSLGROUP – Wine to Water: Miracle Machine It was an elaborate hoax for a very real cause. The Miracle Machine promised to turn water into wine in the comfort of one’s home in just … | MORE »

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2014 Platinum PR Awards: Online Communications

Winner: Chipotle and Edelman – “The Scarecrow” Chipotle is on a mission to change the way people think about and eat fast food. Through its “Food With Integrity” philosophy, the company is dedicated to serving … | MORE »

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2014 Platinum PR Awards: Pro Bono Campaign

Winner: Nicolas’ Garden and Drisha Leggitt & Company Communications – Nicolas’ Garden Mobile App & Digital Platform Eight-year-old “picky eater” Nicolas Come convinced his parents and volunteer programmers at a “Hackathon” to help him create … | MORE »

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2014 Platinum PR Awards: Multicultural Campaign

Winner: Flowers Communications Group – Coors Light Search for the Coldest Coors Light Search for the Coldest returned for its third year in 2013 with hip-hop legend, Ice Cube, in its nationwide search for the “Coldest” … | MORE »

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2014 Platinum PR Awards: Media Event – Public Affairs

Winner: AAA – Think You Know All About Distracted Driving? Think Again. Distracted driving is responsible for at least 3,000 fatalities and 400,000 injuries per year. As automakers introduced a multitude of hands-free information and … | MORE »

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2014 Platinum PR Awards: Media Relations

Winner: O’Reilly DePalma – Flush for Good with American Standard  In 2012, the iconic plumbing company American Standard was in a dire situation. With roots going back more than 140 years, the very survival of the … | MORE »

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2014 Platinum PR Awards: Product Launch

Winner: Flashpoint PR – Inspiring the Makers of Today and Tomorrow: LEGO MINDSTORMS EV3 Platform Launch When the LEGO MINDSTORMS (LMS) robotics platform launched in 1998, it was regarded as the first real “smart toy,” and … | MORE »

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2014 Platinum PR Awards: Public Affairs

Winner: Cone Communications – ReThink: Why Housing Matters – Challenging Misperceptions of Public Housing  For millions of hard-working Americans, having a safe and stable place to call home is financially out of reach. Public housing provides … | MORE »

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2014 Platinum PR Awards: Wow! Award

Co-Winner: American Greetings – World’s Toughest Job With Mother’s Day right around the corner, American Greetings needed a fresh way to make its audience not just think about but truly appreciate their mothers. Even though moms … | MORE »

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