Platinum

2014 Platinum PR Awards: Branding

September 16th, 2014 by

Winner: Weber Shandwick on behalf of Mattel – Barbie #Unapologetic For 55 years, Barbie has been the doll that lets girls imagine themselves as everything from pop star to president. Yet critics have overpowered her… Continued

2014 Platinum PR Awards: Cause-Related Marketing

September 16th, 2014 by

Winner: Chipotle and Edelman – “The Scarecrow” Chipotle and Edelman sought to engage consumers by creating an interactive mobile game to encourage curiosity about how food is raised. Accompanied by a short-film of the same… Continued

2014 Platinum PR Awards: Green PR

September 16th, 2014 by

Winner: MSLGROUP – Recycle RenCen: How GM Eliminated an Entire Zip Code’s Daily Waste GM has 111 sites globally that are landfill-free, and while each facility has had its own unique waste streams and challenges… Continued

2014 Platinum PR Awards: Crisis Management

September 16th, 2014 by

Winner: Kristen Daly – Boston Marathon Bombing As a result of the work of Kristen Daly and her colleagues at The Goodwin Group, Carlos Arredondo has been referred to as the “Comforter in Chief” of… Continued

2014 Platinum PR Awards: Twitter Campaign

September 16th, 2014 by

Winner: Marina Maher Communications – Secret and Diana Nyad Blow Social Engagement Out of the Water  Sixty-four-year-old long distance swimmer Diana Nyad had already made four failed attempts at the 110-mile swim from Cuba to Florida.… Continued

2014 Platinum PR Awards: Trade Show/ Event PR

September 16th, 2014 by

Winner: Havas PR North America – Taste of France  Taste of France, a nonprofit organization devoted to promoting the many wonderful attributes of France, returned to New York in September 2013 for a second year. Havas… Continued

2014 Platinum PR Awards: Speeches

September 16th, 2014 by

Winner: USANA Health Sciences – Compensation Transformation You Can’t Top This  USANA’s four-day International Convention takes place in Salt Lake City each August, and each year the global company announces something big to the thousands in… Continued

2014 Platinum PR Awards: Social Media Campaign

September 16th, 2014 by

Winner: Havas PR North America – #GivingTuesday  In response to the shopping season that begins with Black Friday and Cyber Monday, the 92nd Street Y, in partnership with the United Nations Foundation, launched #GivingTuesday to unite… Continued

2014 Platinum PR Awards: Research and Measurement

September 16th, 2014 by

Winner: MSLGROUP – Netflix: Taking the Bite Out of the Binge With the advent of the binge watching trend—viewing multiple episodes of a TV show in a row—Netflix revolutionized how viewers engage with and consume content.… Continued

2014 Platinum PR Awards: PSA

September 16th, 2014 by

Winner: NYC Department of Transportation and Proof Integrated Communications – NYC DOT Anti-DWI Choices Campaign  The New York City Department of Transportation and Proof Integrated Communications chose a simple route for their anti-DWI campaign by identifying… Continued