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2013 Platinum Hall of Fame Inductees

PR News celebrated the 2013 inductees into its Platinum Hall of Fame at the Platinum PR Awards luncheon on Oct. 15, 2013 at New York’s Grand Hyatt. The Platinum Hall of Fame honors campaigns that … | MORE »

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2013 Platinum PR Awards: Speeches

Winner: Ogilvy Public Relations – We-Vibe: Sexual Health Headlines the Consumer Electronics Show for the First Time Each year, more than 120,000 people from around the globe come to Las Vegas, Nev., to attend the … | MORE »

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2013 Platinum PR Awards: Online Communication + SEM/SEO Initiatives

Co-Winner: JPA Health Communications – The Melanoma Research Foundation The Melanoma Research Foundation (MRF), the largest independent organization dedicated to advancing research around the prevention and treatment of melanoma, saw a need to reach more … | MORE »

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2013 Platinum PR Awards: Influencer Communications

Winner: Lockheed Martin Corporation – Medium Extended Air Defense System (MEADS) FY13 Keep Sold Campaign The multinational Medium Extended Air Defense System (MEADS) program was under fire and facing several challenges, including a motivated and … | MORE »

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2013 Platinum PR Awards: Twitter Campaign

Winner: Weber Shanwick for Unilever N. America  – Clear Scalp & Hair Beauty Therapy Twitter Launch Unilever teamed up with Weber Shandwick to launch a revolutionary line of shampoos and conditioners on Twitter. To publicize … | MORE »

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2013 Platinum PR Awards: Video Program

Winner: Marina Maher Communications  – P&G builds consumer loyalty during the London 2012 Olympics by thanking moms everywhere for doing the hardest and best job in the world There’s no Olympic medal for being a … | MORE »

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2013 Platinum PR Awards: Press Release

Winner: Singer Associates Public Affairs/Public Relations – The $70 Million Press Conference Sometimes a simple and well-crafted press release can be one of the most effective forms of communication for a PR campaign. After Singer … | MORE »

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2013 Platinum PR Awards: Multicultural Campaign

Co Winner: Weber Shandwick—Pepsi Next: Wheel of Levy Following the successful launch of Pepsi NEXT in 2012, which reached $110 million in sales during the first nine months, Pepsi NEXT kept its unbelievable momentum going … | MORE »

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2013 Platinum PR Awards: Online Press Room/Media Center

Winner: Prudential Financial – Prudential Newsroom In the past two years, Prudential has made significant strides in transforming its online newsroom into a go-to resource for the media and the public-at-large. With the goal of … | MORE »

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2013 Platinum PR Awards: Website Marketing

Winner: Hilton Hotels & Resorts – Vacationitis Hilton Hotels & Resorts is one of the most recognizable brands in the world. For business travelers of every stripe the hotel chain is synonymous with quality. But … | MORE »

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