Platinum

2014 Platinum PR Awards: Anniversary

September 16th, 2014 by

Winner: ICF International – 50th Anniversary Surgeon General’s Report on Smoking and Health With the theme of “Let’s Make the Next Generation Tobacco-Free,” ICF used the 50th anniversary of the first Surgeon General’s Report (SGR)—and… Continued

2014 Platinum PR Awards: Annual Report

September 16th, 2014 by

Winner: Cardinal Health Transitioning its annual report to a digital format allowed Cardinal Health to keep up with the paperless trend and presented the information in a manner that was easy to navigate and digest.… Continued

Platinum PR Awards: Blog

September 16th, 2014 by

Winner: The Coca-Cola Company – Coca-Cola Journey The dynamic, digital magazine Coca-Cola Journey promotes happiness, optimism and a glass-half-full approach to life. With an objective to reach Coke and non-Coke audiences through curating and crafting… Continued

2014 Platinum PR Awards: Employee Relations

September 16th, 2014 by

Winner: JLL – Social Seller Program The idea behind the social seller program was to give JLL’s brokers and sales executives every tool they need to use social media to drive business.  After researching numerous… Continued

2014 Platinum PR Awards: Event Marketing

September 16th, 2014 by

Winner: Jack Morton Worldwide – LEGO Secrets to Reveal Leading up to the TV launch of LEGO’s series “The Yoda Chronicles” on Cartoon Network, Jack Morton Worldwide needed to raise awareness and boost brand perception… Continued

2014 Platinum PR Awards: External Publication (print or online)

September 16th, 2014 by

Winner: U.S. Postal Service – Postal Facts 2014 Postal Facts is a free, annual publication created primarily for the media and Postal Service stakeholders, but it is also provided to Members of Congress, business customers… Continued

2014 Platinum PR Awards: Global PR Campaign

September 16th, 2014 by

Winner: MMK – P&G Thank You Mom Campaign The MMK/P&G Thank You Mom Campaign for the Sochi 2014 Olympic Winter Games celebrated not just the athletes but the moms who made their journey possible. The… Continued

2014 Platinum PR Awards: Facebook Campaign

September 16th, 2014 by

Winner: Marina Maher Communications – No Woman Should Die Giving Life:  Merck for Mothers Builds and Engages a Facebook Community to Get Informed About Maternal Mortality Every day approximately 800 women die from complications during… Continued

2014 Platinum PR Awards: Branding

September 16th, 2014 by

Winner: Weber Shandwick on behalf of Mattel – Barbie #Unapologetic For 55 years, Barbie has been the doll that lets girls imagine themselves as everything from pop star to president. Yet critics have overpowered her… Continued

2014 Platinum PR Awards: Cause-Related Marketing

September 16th, 2014 by

Winner: Chipotle and Edelman – “The Scarecrow” Chipotle and Edelman sought to engage consumers by creating an interactive mobile game to encourage curiosity about how food is raised. Accompanied by a short-film of the same… Continued