Platinum


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2014 Platinum PR Awards: External Publication (print or online)

Winner: U.S. Postal Service – Postal Facts 2014 Postal Facts is a free, annual publication created primarily for the media and Postal Service stakeholders, but it is also provided to Members of Congress, business customers … | MORE »

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2014 Platinum PR Awards: Global PR Campaign

Winner: MMK – P&G Thank You Mom Campaign The MMK/P&G Thank You Mom Campaign for the Sochi 2014 Olympic Winter Games celebrated not just the athletes but the moms who made their journey possible. The … | MORE »

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2014 Platinum PR Awards: Facebook Campaign

Winner: Marina Maher Communications – No Woman Should Die Giving Life:  Merck for Mothers Builds and Engages a Facebook Community to Get Informed About Maternal Mortality Every day approximately 800 women die from complications during … | MORE »

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2014 Platinum PR Awards: Branding

Winner: Weber Shandwick on behalf of Mattel – Barbie #Unapologetic For 55 years, Barbie has been the doll that lets girls imagine themselves as everything from pop star to president. Yet critics have overpowered her … | MORE »

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2014 Platinum PR Awards: Cause-Related Marketing

Winner: Chipotle and Edelman – “The Scarecrow” Chipotle and Edelman sought to engage consumers by creating an interactive mobile game to encourage curiosity about how food is raised. Accompanied by a short-film of the same … | MORE »

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2014 Platinum PR Awards: Green PR

Winner: MSLGROUP – Recycle RenCen: How GM Eliminated an Entire Zip Code’s Daily Waste GM has 111 sites globally that are landfill-free, and while each facility has had its own unique waste streams and challenges … | MORE »

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2014 Platinum PR Awards: Crisis Management

Winner: Kristen Daly – Boston Marathon Bombing As a result of the work of Kristen Daly and her colleagues at The Goodwin Group, Carlos Arredondo has been referred to as the “Comforter in Chief” of … | MORE »

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2014 Platinum PR Awards: Twitter Campaign

Winner: Marina Maher Communications – Secret and Diana Nyad Blow Social Engagement Out of the Water  Sixty-four-year-old long distance swimmer Diana Nyad had already made four failed attempts at the 110-mile swim from Cuba to Florida. … | MORE »

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2014 Platinum PR Awards: Trade Show/ Event PR

Winner: Havas PR North America – Taste of France  Taste of France, a nonprofit organization devoted to promoting the many wonderful attributes of France, returned to New York in September 2013 for a second year. Havas … | MORE »

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2014 Platinum PR Awards: Speeches

Winner: USANA Health Sciences – Compensation Transformation You Can’t Top This  USANA’s four-day International Convention takes place in Salt Lake City each August, and each year the global company announces something big to the thousands in … | MORE »

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