2010 PR Platinum Awards: Website Marketing

October 5th, 2010 by

Winner: BlueCross BlueShield – What’s the RealCost To engage consumers in the health care debate and give them a better understanding of health care cost drivers and how individual decisions impact costs, Regence BlueCross BlueShield began… Continued

2010 Platinum PR Awards: Marketing Communications

October 5th, 2010 by

Winner: Roll International – Wonderful Pistachios: From FDA Recall to Unprecedented Sales in Eight In March 2009, the FDA issued a precautionary pistachio nut recall, prompting a 60% sales plummet for Paramount Farms’ Wonderful Pistachios despite… Continued

2010 Platinum PR Awards: Press Release

October 5th, 2010 by

Winner: Berman & Company – MADD about the Beer Summit In response to a debate over a racially charged incident in Massachusetts between a Harvard University professor and a Cambridge police officer, President Obama invited both… Continued

2010 Platinum PR Awards: Crisis Management

October 5th, 2010 by

Winner: Royal Caribbean/Weber Shandwick – Royal Caribbean’s Return to Haiti Royal Caribbean had long, close ties to Haiti as one of the country’s largest investors. However, a crucial decision to return ships to port in Labadee… Continued

2010 Platinum PR Awards: Social Media Campaign

October 4th, 2010 by

Miller Meiers H&R Block Get It Right Social Community H&R’s strategic goals for a social media platform included becoming a live conduit for sharing ideas and advice and establishing itself as a friendly, reassuring source… Continued

2010 Platinum PR Awards: Event Marketing

October 4th, 2010 by

Winner: First Degree, on behalf of WomenHeart Cheerios Circle of Helping Hearts Tour Leveraging its status as cholesterol-reducing breakfast champion, Cheerios partnered with First Degree and heart health-focused charity WomenHealth to provide cholesterol screenings to minority… Continued

2012 Nonprofit PR Awards: PR on a Shoestring Budget

March 15th, 2012 by

Winner: Susan G. Komen for the Cure and Sherry Matthews Advocacy Marketing — Komen Austin Public Awareness Campaign With the goal of raising the Austin affiliate of Susan G. Komen for the Cure beyond its association… Continued