Platinum


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2010 Platinum PR Awards: Podcast/Videocast

Winner: Allrecipes.com – 2009 Thanksgiving Webcast To position itself as the online go-to Thanksgiving resource, Allrecipes.com invited home cooks into its kitchen the day before Thanksgiving for a live webcast to view staff preparing its budget … | MORE »

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2010 Platinum PR Awards: Editorial/Op-Ed

Winner: Kaiser Permanente Northern California – Talking Health Care and the Bottom Line With Business Decision Makers In response to dire unemployment levels in California, which had a negative impact on Kaiser Permanente’s health care membership, … | MORE »

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2010 PR Platinum Awards: Website Marketing

Winner: BlueCross BlueShield – What’s the RealCost To engage consumers in the health care debate and give them a better understanding of health care cost drivers and how individual decisions impact costs, Regence BlueCross BlueShield began … | MORE »

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2010 Platinum PR Awards: Marketing Communications

Winner: Roll International – Wonderful Pistachios: From FDA Recall to Unprecedented Sales in Eight In March 2009, the FDA issued a precautionary pistachio nut recall, prompting a 60% sales plummet for Paramount Farms’ Wonderful Pistachios despite … | MORE »

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2010 Platinum PR Awards: Press Release

Winner: Berman & Company – MADD about the Beer Summit In response to a debate over a racially charged incident in Massachusetts between a Harvard University professor and a Cambridge police officer, President Obama invited both … | MORE »

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2010 Platinum PR Awards: Social Media Campaign

Miller Meiers H&R Block Get It Right Social Community H&R’s strategic goals for a social media platform included becoming a live conduit for sharing ideas and advice and establishing itself as a friendly, reassuring source … | MORE »

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2010 Platinum PR Awards: Event Marketing

Winner: First Degree, on behalf of WomenHeart Cheerios Circle of Helping Hearts Tour Leveraging its status as cholesterol-reducing breakfast champion, Cheerios partnered with First Degree and heart health-focused charity WomenHealth to provide cholesterol screenings to minority … | MORE »

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