Platinum


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2010 Platinum PR Awards: Anniversary Campaign

Winner: Sesame Workshop – Sesame Street’s 40th Anniversary Tasked with honoring Sesame Street’s 40th anniversary, Sesame Workshop crafted a robust campaign to cement the show’s iconic legacy and to market its new segments, format and CGI animation style. With … | MORE »

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2010 Platinum PR Awards: On a Shoestring Campaign

Winner: Marketing 24/7 Inc. – “Business Makeover Birmingham” Ruwena Healy, president of Marketing 24/7, joined with Dent, Baker & Co. and Corsini Consulting Group to launch a business makeover contest in 2009 that would provide $30,000 … | MORE »

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2010 Platinum PR Awards: Community Relations

Winner: Cone Inc. with Time Warner Cable Time Warner Cable’s Connect a Million Minds Enlisting agency partner Cone, Time Warner Cable sought to align its philanthropy with its technologically forward-thinking image. The resulting Connect a Million … | MORE »

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2010 Platinum PR Awards: Speeches

Winner: General Electric – Jeff Immelt’s Renewing American Leadership Speech at West Point On Dec. 9, 2009, GE CEO Jeff Immelt delivered a speech to graduating cadets at the U.S. Military Academy at West Point. The speech focused … | MORE »

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2010 Platinum PR Awards: Multicultural Campaign

Winner: Weber Shandwick/Honeywell International – Honeywell-Nobel Laureate Lecture Series – Inspiring the Next Generation of Scientists Today Weber Shandwick’s challenge was to inspire students, raise awareness of the Honeywell brand and potentially recruit new talent in … | MORE »

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2010 Platinum PR Awards: Social Media Campaign

Miller Meiers H&R Block Get It Right Social Community H&R’s strategic goals for a social media platform included becoming a live conduit for sharing ideas and advice and establishing itself as a friendly, reassuring source … | MORE »

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2010 Platinum PR Awards: Event Marketing

Winner: First Degree, on behalf of WomenHeart Cheerios Circle of Helping Hearts Tour Leveraging its status as cholesterol-reducing breakfast champion, Cheerios partnered with First Degree and heart health-focused charity WomenHealth to provide cholesterol screenings to minority … | MORE »

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