Platinum

2010 Platinum PR Awards: Branding

October 5th, 2010 by

  Winner: Hormel Foods/Burson-Marsteller Hormel Foods Corporate Reputation Program Hormel Foods and PR agency Burson-Marsteller have worked successfuly to change Hormel’s external reputation as the company that makes Spam and canned chili. Burson-Marsteller and Hormel’s 2009… Continued

2010 Platinum PR Awards: Product Launch

October 5th, 2010 by

Winner: Xplor Riviera Maya – PR Launch Campaign for New Park Xplor How do you promote the launch of an eco-theme park in the middle of a worldwide financial crisis and immediately after a local sanitation… Continued

2010 Platinum PR Awards: Internal Publication

October 5th, 2010 by

Winner: ITT Defense & Information Solutions – SystemsNews: Internal Communications for the Home Front and the Battlefield The bimonthly SystemsNews was developed to be an easy-to-read touchstone for ITT employees across the globe, giving employees information… Continued

2010 Platinum PR Awards: Firm of the Year (Midsize)

October 5th, 2010 by

Winner: Carmichael Lynch Spong Doug Spong, founder of Carmichael Lynch Spong, often reminds his staff of 200+ that the sun never sets on “Spong Nation.” Even in a tough economy, the Minneapolis-based PR firm (with offices… Continued

2010 Platinum PR Awards: PSA

October 5th, 2010 by

Winner: Legacy/Ad Council/YouCast – Becoming an EX: National Quit Smoking Campaign As part of its effort to extend the reach of EX, a national quit smoking plan, Legacy, which has spearheaded the campaign, created PSA elements… Continued

2010 Platinum PR Awards: Pro Bono Campaign

October 5th, 2010 by

Winner: The Marcus Group Inc. – Restoring Gilda’s Club NNJ Campaign Created in memory of the late comedian Gilda Radner, cancer support organization Gilda’s Club of Northern New Jersey was on the verge closing its doors… Continued

2010 Platinum PR Awards: Employee Relations

October 5th, 2010 by

Winner: ITT Corp. – ITT’s Employee-Based Approach to Lean Six Sigma Three years after launching its Lean Six Sigma program, ITT’s Texas Turbine Operations facility found that the performance improvements were not as dramatic as anticipated.… Continued

2010 Platinum PR Awards: Firms of the Year (Small)

October 5th, 2010 by

Winner: Lambert, Edwards & Associates Founded 12 years ago as a public relations and investor relations agency, Lambert, Edwards & Associates has morphed into a full-service PR firm that knows the technical aspects of investor relations… Continued

2010 Platinum PR Awards: Online Communications

October 5th, 2010 by

Winner: 1800flowers.com/MWW Group – Turning 1-800-Flowers.com’s “Spot a Mom” into a Social Media Movement MWW Group and 1-800-Flowers.com’s Spot a Mom integrated traditional and digital media campaign was based on a simple, caring Mother’s Day concept—people… Continued

2010 Platinum PR Awards: Podcast/Videocast

October 5th, 2010 by

Winner: Allrecipes.com – 2009 Thanksgiving Webcast To position itself as the online go-to Thanksgiving resource, Allrecipes.com invited home cooks into its kitchen the day before Thanksgiving for a live webcast to view staff preparing its budget… Continued