Platinum


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2010 Platinum PR Awards: Rebranding/Repositioning

Winner: Kimberly Clark/Marina Maher Communications Inc. – Poise and Whoopi Goldberg Destigmatize Taboo Health Condition Marina Maher was charged to engage the public in a highly private issue—to improve general awareness of Poise, a product specifically … | MORE »

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2010 PR News: Financial/Investor Relations

Winner: Novartis AG/Ruder Finn – Restoring Confidence and Driving Reputation in an Economic Crisis Big Pharma’s resiliency has been tested during the global downturn. In response, Novartis wanted to break from the struggling pack and reassure … | MORE »

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PR News’ 2010 Top Places to Work in PR

We present our 2010 Top Places to Work in PR—the agencies and organizations that match their superb in-house and client PR work with equally outstanding internal efforts to support employees’ personal growth and success. Adfero … | MORE »

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2010 Platinum PR Awards: WOW Award

Winner: Southwest Airlines Company – The Southwest Porch at Bryant Park   Southwest Airlines’ New York City debut with service out of LaGuardia called for something fresh and exciting. Going beyond traditional advertising and media … | MORE »

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2010 Platinum PR Awards: Public Affairs

Winner: DePaul University – DePaul University’s Campaign to Restore Funding for the State of Illinois’ Monetary Award Program Facing a financial deficit, the Illinois General Assembly planned to cut funding to the state’s Monetary Award Program … | MORE »

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2010 Platinum PR Awards: External Publication

Winner: General Electric Co. – Resetting Responsibilities GE sought to increase visibility of its citizenship efforts internally and externally with its fifth annual Citizenship report, which integrated more Web interactivity than ever before. Called Resetting Responsibilities, … | MORE »

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2010 Platinum PR Awards: Firm of the Year (Large)

Winner: Ketchum Bolstered by one of the biggest PR agency mergers in history, Ketchum achieved unprecedented, double-digit top-line growth in 2009, as well as record revenue growth in terms of percentage and actual dollars.   Ketchum’s … | MORE »

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2010 Platinum PR Awards: Branding

  Winner: Hormel Foods/Burson-Marsteller Hormel Foods Corporate Reputation Program Hormel Foods and PR agency Burson-Marsteller have worked successfuly to change Hormel’s external reputation as the company that makes Spam and canned chili. Burson-Marsteller and Hormel’s 2009 … | MORE »

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2010 Platinum PR Awards: Product Launch

Winner: Xplor Riviera Maya – PR Launch Campaign for New Park Xplor How do you promote the launch of an eco-theme park in the middle of a worldwide financial crisis and immediately after a local sanitation … | MORE »

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2010 Platinum PR Awards: Internal Publication

Winner: ITT Defense & Information Solutions – SystemsNews: Internal Communications for the Home Front and the Battlefield The bimonthly SystemsNews was developed to be an easy-to-read touchstone for ITT employees across the globe, giving employees information … | MORE »

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