Platinum

2011 Platinum PR Awards – Hall of Fame: Deloitte

September 14th, 2011 by

Greening the Dot To steer its offices nationwide in the right environmental direction, Deloitte embarked on an ambitious enterprise in 2008 that challenged employees to reduce the company’s footprint. The professional services company’s “Greening the… Continued

2011 Platinum PR Awards: Re-Branding/Re-Positioning

September 14th, 2011 by

Winner: Grow Marketing – Birkenstock Renaissance Founded in 1966, in recent years Birkenstock realized it was in danger of “aging out” and becoming irrelevant among young consumers. In response, the venerable footwear company launched two… Continued

2011 Platinum PR Awards: Employee Communications

September 14th, 2011 by

Winner: Northwestern Mutual Leaving a Legacy – Million Minutes Project CEO retirements are commonplace, but when Edward J. Zore, longtime chairman and CEO of Northwestern Mutual, chose to retire in 2010, the company decided to… Continued

2011 Platinum PR Awards: Media Relations

September 14th, 2011 by

Winner: Navistar International Corporation – A Boss Saves Jobs, Helps the Community In order to avoid laying off skilled workers, Chuck Sibley, manager of Navistar’s engine plant in Huntsville, Ala., devised a unique program that… Continued

2010 Platinum PR Awards: Pro Bono Campaign

October 5th, 2010 by

Winner: The Marcus Group Inc. – Restoring Gilda’s Club NNJ Campaign Created in memory of the late comedian Gilda Radner, cancer support organization Gilda’s Club of Northern New Jersey was on the verge closing its doors… Continued

2010 Platinum PR Awards: Employee Relations

October 5th, 2010 by

Winner: ITT Corp. – ITT’s Employee-Based Approach to Lean Six Sigma Three years after launching its Lean Six Sigma program, ITT’s Texas Turbine Operations facility found that the performance improvements were not as dramatic as anticipated.… Continued

2010 Platinum PR Awards: Firms of the Year (Small)

October 5th, 2010 by

Winner: Lambert, Edwards & Associates Founded 12 years ago as a public relations and investor relations agency, Lambert, Edwards & Associates has morphed into a full-service PR firm that knows the technical aspects of investor relations… Continued

2010 Platinum PR Awards: Online Communications

October 5th, 2010 by

Winner: 1800flowers.com/MWW Group – Turning 1-800-Flowers.com’s “Spot a Mom” into a Social Media Movement MWW Group and 1-800-Flowers.com’s Spot a Mom integrated traditional and digital media campaign was based on a simple, caring Mother’s Day concept—people… Continued

2010 Platinum PR Awards: Podcast/Videocast

October 5th, 2010 by

Winner: Allrecipes.com – 2009 Thanksgiving Webcast To position itself as the online go-to Thanksgiving resource, Allrecipes.com invited home cooks into its kitchen the day before Thanksgiving for a live webcast to view staff preparing its budget… Continued

2010 Platinum PR Awards: Editorial/Op-Ed

October 5th, 2010 by

Winner: Kaiser Permanente Northern California – Talking Health Care and the Bottom Line With Business Decision Makers In response to dire unemployment levels in California, which had a negative impact on Kaiser Permanente’s health care membership,… Continued