Platinum

2011 Platinum PR Awards: Trade Show/Event PR

September 14th, 2011 by

Winner: Padilla Speer Beardsley – Automation Fair: The Premier Automation Industry Event To promote Rockwell Automation’s (RA) 2010 Automation Fair, which showcases the latest automation product, solutions and services, PR agency Padilla Speer Beardsley set… Continued

2011 Platinum PR Awards: Green PR

September 14th, 2011 by

Hormel Foods kept "green" top-of-mind with its employees through its annual CR report for stakeholders and an engaging communications program which featured a Twitter contest challenging participants’ knowledge of the company’s sustainability practices.

2010 Platinum PR Awards: Cause-Related Marketing

October 5th, 2010 by

Winner: Paine PR – Iams Home 4 the Holidays Continues Its Mission to Save the Lives of Homeless Pets Building on a successful 2008 campaign that featured celebrity spokesperson Felicity Huffman, in 2009 Paine PR… Continued

2010 Platinum PR Awards: Satellite Media Tours

October 5th, 2010 by

Winner: The Goodyear Tire & Rubber Company/Coyne Public Relations – Goodyear ‘Get There’ Awards Goodyear had long provided the aerial footage of the Olympics for North American viewers. For the 2010 Vancouver games, Goodyear looked to… Continued

2010 Platinum PR Awards: Annual Report

October 5th, 2010 by

Winner: Aetna – Aetna Annual Report – “Creating Value, Shaping the Future” Seeking to provide an engaging context for its annual report, Aetna released its first-ever online summary in spring 2010. As part of an initiative… Continued

2010 Platinum PR Awards: Research and Measurement

October 5th, 2010 by

Winner: Association of American Railroads/Ogilvy Public Relations Worldwide – Freight Rail Works Dirty. Inefficient. Old. These were some of the words congressional influencers were using to describe freight rail before Ogilvy PR and AAR launched an… Continued

2010 Platinum PR Awards: Global PR

October 5th, 2010 by

Winner: The Coca-Cola Co. – Expedition 206: 365 Days, 206 Countries, 1 Mission Building upon the digital activity already buzzing about the brand, Coca-Cola launched Expedition 206 to connect more closely with a young audience—and give… Continued

2010 Platinum PR Awards: Green PR

October 5th, 2010 by

Winner: Sprint with Stanton Communications Inc. and Samsung Telecommunications America with MWW Group Sprint and Samsung Make It Easy to Be Green While Spring Nextel and Samsung had long desired to launch a green mobile product,… Continued

2010 Platinum PR Awards: Hall of Fame

October 5th, 2010 by

These three initiatives have set high benchmarks for originality and execution, and will likely be referred to for years to come. We honor them as inductees in our Hall of Fame. Southwest Airlines Nuts About… Continued

2010 Platinum PR Awards: Rebranding/Repositioning

October 5th, 2010 by

Winner: Kimberly Clark/Marina Maher Communications Inc. – Poise and Whoopi Goldberg Destigmatize Taboo Health Condition Marina Maher was charged to engage the public in a highly private issue—to improve general awareness of Poise, a product specifically… Continued