Platinum

2011 Platinum PR Awards: Word of Mouth/Viral

September 14th, 2011 by

Winner: The Hershey Company – S’mores Snacktivity Suite The Hershey Company, with the help of JSH&A, sought to position s’mores as being more than just a campfire treat. Hershey partnered with the 2010 BlogHer conference… Continued

2011 Platinum PR Awards – Hall of Fame: Booz Allen Hamilton Inc.

September 14th, 2011 by

The Real Warriors Campaign The Real Warriors Campaign was launched by the Defense Centers of Excellence (DCoE) for Psychological Health and Traumatic Brain Injury to encourage returning U.S. service members, veterans and their families to… Continued

2011 Platinum PR Awards: Product Launch

September 14th, 2011 by

Winner: Waggener Edstrom Worldwide – Year of IE9: Launching a More Beautiful Web Tasked with turning Internet Explorer (IE) critics into advocates, Waggener Edstrom developed a focused yearlong campaign that engaged key influencers and conveyed… Continued

2011 Platinum PR Awards: Cause Related Marketing

September 14th, 2011 by

MWW Group & Samsung mobile created a nationwide program to collect and recycle mobile phones and educate students about the importance of cell phone recycling while raising brand awareness among this key demographic.

2011 Platinum PR Awards: Large PR Firm of the Year

September 14th, 2011 by

(Annual Income of $60 Million or More) Winner: APCO Worldwide If a company, large or small, manages to increase global revenue by 13%, and U.S. revenue by 25%, it is safe to call that a… Continued

2011 Platinum PR Awards: Web Site Marketing

September 14th, 2011 by

Winner: Zocalo Group & Dell – The Dell Inspiron Storybook Online Experience To promote Dell’s new touch-screen family computer for the 2010-2011 winter holiday season, the Zocalo Group worked with the computer company to unveil… Continued

2011 Platinum PR Awards – Hall of Fame: American Airlines & Weber Shandwick

September 14th, 2011 by

Fuel Smart Since 2005, Weber Shandwick has been a conceptual, internal relations and media relations force with partner American Airlines’ for the company’s Fuel Smart program, an employee-led effort to identify, evaluate and implement ideas… Continued

2010 Platinum PR Awards: Community Relations

October 5th, 2010 by

Winner: Cone Inc. with Time Warner Cable Time Warner Cable’s Connect a Million Minds Enlisting agency partner Cone, Time Warner Cable sought to align its philanthropy with its technologically forward-thinking image. The resulting Connect a Million… Continued

2010 Platinum PR Awards: Speeches

October 5th, 2010 by

Winner: General Electric – Jeff Immelt’s Renewing American Leadership Speech at West Point On Dec. 9, 2009, GE CEO Jeff Immelt delivered a speech to graduating cadets at the U.S. Military Academy at West Point. The speech focused… Continued

2010 Platinum PR Awards: Multicultural Campaign

October 5th, 2010 by

Winner: Weber Shandwick/Honeywell International – Honeywell-Nobel Laureate Lecture Series – Inspiring the Next Generation of Scientists Today Weber Shandwick’s challenge was to inspire students, raise awareness of the Honeywell brand and potentially recruit new talent in… Continued