Platinum

2011 Platinum PR Awards: Social Media Campaign

September 14th, 2011 by

Winner: U.S. Army with Weber Shandwick – Sharing the Army Strong Story Given the meteoric rise of social media, the U.S. Army, with the help of Weber Shandwick, focused on increasing its social media engagement… Continued

2011 Platinum PR Awards: Financial/Investor Relations

September 14th, 2011 by

Winner: General Motors – Introducing the New GM To build investor excitement for the company and its cars, GM planned and executed a multi-city road show and online video road show for potential investors. After… Continued

2010 Platinum PR Awards: Green PR

October 5th, 2010 by

Winner: Sprint with Stanton Communications Inc. and Samsung Telecommunications America with MWW Group Sprint and Samsung Make It Easy to Be Green While Spring Nextel and Samsung had long desired to launch a green mobile product,… Continued

2010 Platinum PR Awards: Hall of Fame

October 5th, 2010 by

These three initiatives have set high benchmarks for originality and execution, and will likely be referred to for years to come. We honor them as inductees in our Hall of Fame. Southwest Airlines Nuts About… Continued

2010 Platinum PR Awards: Rebranding/Repositioning

October 5th, 2010 by

Winner: Kimberly Clark/Marina Maher Communications Inc. – Poise and Whoopi Goldberg Destigmatize Taboo Health Condition Marina Maher was charged to engage the public in a highly private issue—to improve general awareness of Poise, a product specifically… Continued

2010 PR News: Financial/Investor Relations

October 5th, 2010 by

Winner: Novartis AG/Ruder Finn – Restoring Confidence and Driving Reputation in an Economic Crisis Big Pharma’s resiliency has been tested during the global downturn. In response, Novartis wanted to break from the struggling pack and reassure… Continued

PR News’ 2010 Top Places to Work in PR

October 5th, 2010 by

We present our 2010 Top Places to Work in PR—the agencies and organizations that match their superb in-house and client PR work with equally outstanding internal efforts to support employees’ personal growth and success. Adfero… Continued

2010 Platinum PR Awards: WOW Award

October 5th, 2010 by

Winner: Southwest Airlines Company – The Southwest Porch at Bryant Park   Southwest Airlines’ New York City debut with service out of LaGuardia called for something fresh and exciting. Going beyond traditional advertising and media… Continued

2010 Platinum PR Awards: Public Affairs

October 5th, 2010 by

Winner: DePaul University – DePaul University’s Campaign to Restore Funding for the State of Illinois’ Monetary Award Program Facing a financial deficit, the Illinois General Assembly planned to cut funding to the state’s Monetary Award Program… Continued

2010 Platinum PR Awards: External Publication

October 5th, 2010 by

Winner: General Electric Co. – Resetting Responsibilities GE sought to increase visibility of its citizenship efforts internally and externally with its fifth annual Citizenship report, which integrated more Web interactivity than ever before. Called Resetting Responsibilities,… Continued