Platinum

2011 Platinum PR Awards – Hall of Fame: GE

September 14th, 2011 by

Ecomagination GE launched ecomagination in 2005 to meet customers’ demand for energy efficient products, but the ultimate goal from the beginning was to drive growth and reward investors. It just so happens that along the… Continued

2011 Platinum PR Awards: Satellite Media Tour

September 14th, 2011 by

Winner: InterContinental Hotels Group (IHG) – Holiday Inn Launches ‘Honeymoon on Us’ with an SMT by Reality Star Melissa Rycroft Amid the relaunch of its Holiday Inn brand that included a $1 billion investment in… Continued

2011 Platinum PR Awards: External Publication

September 14th, 2011 by

Winner: The Boeing Company and Methodologie Inc. – AERO Magazine Launched in 1998, AERO magazine targets a specialized audience: employees of Boeing Aircraft. One AERO writer works with subject matter experts to craft articles addressing… Continued

2011 Platinum PR Awards: Online Communications

September 14th, 2011 by

Winner: NEI and Burson-Marsteller – Digital Crisis Management for U.S. Nuclear Industry during Japan Crisis In the immediate aftermath of the devastating March 2011 earthquake in Japan, American public opinion shifted from 57% in support… Continued

2011 Platinum PR Awards – Hall of Fame: Edelman/Unilever & Dove

September 14th, 2011 by

Dove Campaign for Real Beauty From its launch in 2004, the Dove Campaign for Real Beauty was a newsmaker—and a divisive one at that. Edelman and Unilever sought to create a high profile for the… Continued

2011 Platinum PR Awards: Research & Measurement

September 14th, 2011 by

Winner: Ogilvy Public Relations Worldwide and Kimberly Clark’s Huggies – Helping Diaper ‘Every Little Bottom’ One in three American mothers and one in five Canadian mothers struggle to afford to buy enough diapers for their… Continued

2011 Platinum PR Awards: Event Marketing

September 14th, 2011 by

Co-Winner: Bowling Proprietors of America – 2010 Celebrity Bowling Hall of Fame Campaign The premier trade association for the bowling industry tapped MWW Group to help elevate the sport and clear up misconceptions of bowling… Continued

2011 Platinum PR Awards: Multicultural Campaign

September 14th, 2011 by

Winner: Hill & Knowlton – Merck Asma en Español: Creating an Asthma ResourceCenter for the Hispanic Community A national survey by Merck and the Asthma and Allergy Foundation of America revealed that awareness of asthma… Continued

2011 Platinum PR Awards: Small PR Firm of the Year

September 14th, 2011 by

(Annual Income of Less Than $10 Million) Winner: Linhart Public Relations As the result of innovative public relations campaigns for big companies like Southwest Airlines and top-notch client and employee engagement programs, Linhart Public Relations… Continued

2011 Platinum PR Awards – Hall of Fame: Deloitte

September 14th, 2011 by

Greening the Dot To steer its offices nationwide in the right environmental direction, Deloitte embarked on an ambitious enterprise in 2008 that challenged employees to reduce the company’s footprint. The professional services company’s “Greening the… Continued