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2010 Platinum PR Awards: Research and Measurement

Winner: Association of American Railroads/Ogilvy Public Relations Worldwide – Freight Rail Works Dirty. Inefficient. Old. These were some of the words congressional influencers were using to describe freight rail before Ogilvy PR and AAR launched an … | MORE »

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2010 Platinum PR Awards: Global PR

Winner: The Coca-Cola Co. – Expedition 206: 365 Days, 206 Countries, 1 Mission Building upon the digital activity already buzzing about the brand, Coca-Cola launched Expedition 206 to connect more closely with a young audience—and give … | MORE »

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2010 Platinum PR Awards: Green PR

Winner: Sprint with Stanton Communications Inc. and Samsung Telecommunications America with MWW Group Sprint and Samsung Make It Easy to Be Green While Spring Nextel and Samsung had long desired to launch a green mobile product, … | MORE »

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2010 Platinum PR Awards: Hall of Fame

These three initiatives have set high benchmarks for originality and execution, and will likely be referred to for years to come. We honor them as inductees in our Hall of Fame. Southwest Airlines Nuts About … | MORE »

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2010 Platinum PR Awards: Rebranding/Repositioning

Winner: Kimberly Clark/Marina Maher Communications Inc. – Poise and Whoopi Goldberg Destigmatize Taboo Health Condition Marina Maher was charged to engage the public in a highly private issue—to improve general awareness of Poise, a product specifically … | MORE »

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2010 PR News: Financial/Investor Relations

Winner: Novartis AG/Ruder Finn – Restoring Confidence and Driving Reputation in an Economic Crisis Big Pharma’s resiliency has been tested during the global downturn. In response, Novartis wanted to break from the struggling pack and reassure … | MORE »

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PR News’ 2010 Top Places to Work in PR

We present our 2010 Top Places to Work in PR—the agencies and organizations that match their superb in-house and client PR work with equally outstanding internal efforts to support employees’ personal growth and success. Adfero … | MORE »

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2010 Platinum PR Awards: WOW Award

Winner: Southwest Airlines Company – The Southwest Porch at Bryant Park   Southwest Airlines’ New York City debut with service out of LaGuardia called for something fresh and exciting. Going beyond traditional advertising and media … | MORE »

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2010 Platinum PR Awards: Public Affairs

Winner: DePaul University – DePaul University’s Campaign to Restore Funding for the State of Illinois’ Monetary Award Program Facing a financial deficit, the Illinois General Assembly planned to cut funding to the state’s Monetary Award Program … | MORE »

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2010 Platinum PR Awards: External Publication

Winner: General Electric Co. – Resetting Responsibilities GE sought to increase visibility of its citizenship efforts internally and externally with its fifth annual Citizenship report, which integrated more Web interactivity than ever before. Called Resetting Responsibilities, … | MORE »

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