Platinum


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2011 Platinum PR Awards: External Publication

Winner: The Boeing Company and Methodologie Inc. – AERO Magazine Launched in 1998, AERO magazine targets a specialized audience: employees of Boeing Aircraft. One AERO writer works with subject matter experts to craft articles addressing … | MORE »

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2011 Platinum PR Awards: Online Communications

Winner: NEI and Burson-Marsteller – Digital Crisis Management for U.S. Nuclear Industry during Japan Crisis In the immediate aftermath of the devastating March 2011 earthquake in Japan, American public opinion shifted from 57% in support … | MORE »

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2011 Platinum PR Awards – Hall of Fame: Edelman/Unilever & Dove

Dove Campaign for Real Beauty From its launch in 2004, the Dove Campaign for Real Beauty was a newsmaker—and a divisive one at that. Edelman and Unilever sought to create a high profile for the … | MORE »

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2011 Platinum PR Awards: Research & Measurement

Winner: Ogilvy Public Relations Worldwide and Kimberly Clark’s Huggies – Helping Diaper ‘Every Little Bottom’ One in three American mothers and one in five Canadian mothers struggle to afford to buy enough diapers for their … | MORE »

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2011 Platinum PR Awards: Event Marketing

Co-Winner: Bowling Proprietors of America – 2010 Celebrity Bowling Hall of Fame Campaign The premier trade association for the bowling industry tapped MWW Group to help elevate the sport and clear up misconceptions of bowling … | MORE »

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2011 Platinum PR Awards: Multicultural Campaign

Winner: Hill & Knowlton – Merck Asma en Español: Creating an Asthma ResourceCenter for the Hispanic Community A national survey by Merck and the Asthma and Allergy Foundation of America revealed that awareness of asthma … | MORE »

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2010 Platinum PR Awards: Product Launch

Winner: Xplor Riviera Maya – PR Launch Campaign for New Park Xplor How do you promote the launch of an eco-theme park in the middle of a worldwide financial crisis and immediately after a local sanitation … | MORE »

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2010 Platinum PR Awards: Internal Publication

Winner: ITT Defense & Information Solutions – SystemsNews: Internal Communications for the Home Front and the Battlefield The bimonthly SystemsNews was developed to be an easy-to-read touchstone for ITT employees across the globe, giving employees information … | MORE »

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2010 Platinum PR Awards: Firm of the Year (Midsize)

Winner: Carmichael Lynch Spong Doug Spong, founder of Carmichael Lynch Spong, often reminds his staff of 200+ that the sun never sets on “Spong Nation.” Even in a tough economy, the Minneapolis-based PR firm (with offices … | MORE »

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2010 Platinum PR Awards: PSA

Winner: Legacy/Ad Council/YouCast – Becoming an EX: National Quit Smoking Campaign As part of its effort to extend the reach of EX, a national quit smoking plan, Legacy, which has spearheaded the campaign, created PSA elements … | MORE »

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