Platinum

2011 Platinum PR Awards: Media Event

September 14th, 2011 by

Winner: GolinHarris – 2011 McDonald’s All American Basketball Games Create Arch Madness in Chicago Since the first McDonald’s All American High School Basketball Game in 1978, millions of dollars have been raised for kids and… Continued

2011 Platinum PR Awards: Wow! Award

September 14th, 2011 by

Winner: Centers for Disease Control & Prevention – Preparedness 101: Zombie Apocalypse In 2010, the CDC took a very different spin on its usual personal safety message about preparing for any emergency—hurricanes, tornados and even… Continued

2011 Platinum PR Awards – Hall of Fame: Comcast

September 14th, 2011 by

Comcast Cares Day Giving back to communities should be more than a one-time-a-year experience, but when a company is as big as Comcast (more than 100,000 employees) and as powerful, that one day is going… Continued

2011 Platinum PR Awards: PSA

September 14th, 2011 by

Winner: U.S. Census Bureau – 2010 Census Greg Biffle PSA As part of its effort to reach NASCAR fans—a traditionally hard-to-count audience—the U.S. Census Bureau hired driver Greg Biffle for one of its national public… Continued

2011 Platinum PR Awards: Community Relations

September 14th, 2011 by

Winner: Cone Inc. and Jiffy Lube International – 2010 Maintenance Partners for Life In making the connection between maintaining heart health and vehicle health, this cause marketing campaign had seen tremendous success in its first… Continued

2011 Platinum PR Awards: Marketing Communications

September 14th, 2011 by

Winner: EA SPORTS, Fleishman-Hillard & ESPN – Madden NFL 12 Cover Athlete Voting Campaign EA SPORTS & Fleishman-Hillard’s multifaceted public relations and marketing effort to build awareness for the Madden NFL 12 cover athlete voting… Continued

2011 Platinum PR Awards: Word of Mouth/Viral

September 14th, 2011 by

Winner: The Hershey Company – S’mores Snacktivity Suite The Hershey Company, with the help of JSH&A, sought to position s’mores as being more than just a campfire treat. Hershey partnered with the 2010 BlogHer conference… Continued

2011 Platinum PR Awards – Hall of Fame: Booz Allen Hamilton Inc.

September 14th, 2011 by

The Real Warriors Campaign The Real Warriors Campaign was launched by the Defense Centers of Excellence (DCoE) for Psychological Health and Traumatic Brain Injury to encourage returning U.S. service members, veterans and their families to… Continued

2011 Platinum PR Awards: Product Launch

September 14th, 2011 by

Winner: Waggener Edstrom Worldwide – Year of IE9: Launching a More Beautiful Web Tasked with turning Internet Explorer (IE) critics into advocates, Waggener Edstrom developed a focused yearlong campaign that engaged key influencers and conveyed… Continued

2011 Platinum PR Awards: Cause Related Marketing

September 14th, 2011 by

MWW Group & Samsung mobile created a nationwide program to collect and recycle mobile phones and educate students about the importance of cell phone recycling while raising brand awareness among this key demographic.