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2012 Platinum PR Awards: Marketing Communications

Winner: AICPA – ThisWaytoCPA How do you make a 124-year-old organization of certified public accountants sexy to college kids? You create a recruiting Web site that appeals to budding accountants and market the heck out of it—and … | MORE »

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2012 Platinum PR Awards: Research and Measurement

Winner: PRIME Research: Changing Behavior Through PR: Earned Media Boosts Campaign Effectiveness During Medicare Open Enrollment   The Centers for Medicaid and Medicare (CMS) were having a hard time quantifying the ROI on their communications efforts … | MORE »

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2012 Platinum PR Awards: Financial/Investor Relations

Winner: Shift Communications – Appirio’s $60 Million PR Campaign   To generate robust coverage and awareness of Appirio’s series D funding round of $60 million, SHIFT took the David vs. Goliath approach, positioning the cloud services provider as an … | MORE »

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2012 Platinum PR Awards: Pro Bono

 Winner: American Chemical Society - Bytesize Science Originally launched in 2010, the Bytesize Science video series—designed to help the public discover chemistry in an educational and entertaining way—was relaunched in 2011 in an effort to gain more … | MORE »

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2012 Platinum PR Awards: Press Release

Winner: Southwest Airlines - Southwest Introduces New Era of Customer Comfort and Sustainability with Evolution of Cabin Interior Design   For Southwest’s Evolve, its new eco- friendly, cost-efficient cabin interior, the Southwest PR team crafted a press release around three … | MORE »

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2012 Platinum PR awards: Branding

 Winner: Hanna Lee Communications – Campari’s ‘Year of the Negroni’   To position Campari as a cocktail category leader and stir things up, Hanna Lee set three objectives: make Campari drinks the choice of the foodie and … | MORE »

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PR News Announces Platinum PR Awards Finalists

This year’s awards feature a record number of categories and unmatched excellence among the entries. | MORE »

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PR News Announces Platinum PR Awards Finalists

This year’s awards feature a record number of categories and unmatched excellence among the entries. | MORE »

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2012 Nonprofit PR Awards: PR on a Shoestring Budget

Winner: Susan G. Komen for the Cure and Sherry Matthews Advocacy Marketing — Komen Austin Public Awareness Campaign With the goal of raising the Austin affiliate of Susan G. Komen for the Cure beyond its association … | MORE »

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Navistar Wins Platinum PR Award for ‘A Boss Saves Jobs, Helps the Community’ Campaign

Navistar’s communications team took one of its employee’s ideas to pay workers to conduct community volunteer work and promoted the concept photo and video coverage for local and national media. | MORE »

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