Platinum


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2012 Platinum PR Awards: Community Relations

 Winner: Massachusetts Mutual Life Insurance Company – MassMutual’s Tornado Relief Efforts When MassMutual’s headquarters’ community was hit by an EF3 tornado, the company’s leadership immediately stepped up to the plate. MassMutual reached out to its employee network, provided … | MORE »

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2012 Platinum PR Awards: Word of Mouth/Viral 

Winner: Marina Maher Communications - Head & Shoulders’ Mane Man Delivers Legendary Results by Scaring ‘Guy’s Guys’ All Over the World  The team at Marina Maher and P&G’s Head & Shoulders joined forces to develop a partnership … | MORE »

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2012 Platinum PR Awards: Multicultural Campaign

 Winner: Hilton Hotels & Resort – Announcing an Authentic Experience For Chinese Travelers In the past decade, the number of Chinese citizens traveling abroad has grown from virtually zero to an estimated 56 million in 2011. Thus, … | MORE »

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2012 Platinum PR Awards: Anniversary Campaign

Winner: Henson Consulting  – Henson Consulting Perfectly Plates Lettuce Entertain You 40th Anniversary As its 40th anniversary approached, the Chicago- based restaurant group Lettuce Entertain You Enterprises (LEYE) wanted to recognize its employees and diners who had supported … | MORE »

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2012 Platinum PR Awards: Satellite Media Tour

Winner: RF|Binder and McGraw-Hill Education – Tablets and Devices: An Educational Frontier To support McGraw-Hill Education’s commitment to developing innovative digital education tools and take advantage of new tablets coming to market, R|F Binder used … | MORE »

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2012 Platinum PR Awards: Global PR

Winner: Walt Disney Studios Motion Pictures – Disney’s The Muppets Global Publicity   To relaunch the Muppets franchise and position Disney’s The Muppets as a worldwide theatrical event evoking nostalgia among Muppets enthusiasts and introducing a new … | MORE »

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PR News Announces Platinum PR Awards Finalists

This year’s awards feature a record number of categories and unmatched excellence among the entries. | MORE »

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PR News Announces Platinum PR Awards Finalists

This year’s awards feature a record number of categories and unmatched excellence among the entries. | MORE »

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2012 Nonprofit PR Awards: PR on a Shoestring Budget

Winner: Susan G. Komen for the Cure and Sherry Matthews Advocacy Marketing — Komen Austin Public Awareness Campaign With the goal of raising the Austin affiliate of Susan G. Komen for the Cure beyond its association … | MORE »

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MWW Group & Samsung Mobile Win Platinum PR Award for the ‘Mobile March to a Million In-School Education and Recycling’ Program

MWW Group & Samsung Mobile created a nationwide program to collect and recycle mobile phones and educate students about the importance of cell phone recycling while raising brand awareness among this key demographic. | MORE »

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