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2011 Platinum PR Awards: Video Program

Winner: Consumer Electronics Association – CEA’s Innovation Movement Video Brochure for Capitol Hill With the objective of finding a unique way to educate U.S. policy makers about key issues concerning its Innovation Movement campaign, the … | MORE »

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2011 Platinum PR Awards – Hall of Fame: AFLAC

Aflac Duck He has his own Facebook page (278,000 likes) and his own Twitter account (12,000) followers. He was born on Jan. 1, 2000, and in 2011, after the tsunami in Japan, his voice changed … | MORE »

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2011 PR Platinum Awards: Press Release

Winner: Berman & Company – Unintended Consequences of Reusable Bags Going against the grain of popular belief, Berman & Company wanted to raise awareness about the possible dangers of using reusable bags—specifically, unsafe lead levels … | MORE »

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2011 Platinum PR Awards: Annual Report

Co-Winner: Entergy Corporation – Low Income Customer Assistance Progress Report The annual progress report for Entergy Corporation’s Low Income Customer Assistance Program delineates the company’s strides in providing assistance for low-income households that face a … | MORE »

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2011 Platinum PR Awards: Influencer Communications

Winner: Intel and Ogilvy Public Relations Worldwide – Intel Advisors To help consumers become aware of the importance of Intel processors and other Intel technology innovations, the Intel Advisors board was devised in December 2010 … | MORE »

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2011 Platinum PR Awards: Trade Show/Event PR

Winner: Padilla Speer Beardsley – Automation Fair: The Premier Automation Industry Event To promote Rockwell Automation’s (RA) 2010 Automation Fair, which showcases the latest automation product, solutions and services, PR agency Padilla Speer Beardsley set … | MORE »

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2011 Platinum PR Awards: Green PR

Hormel Foods kept "green" top-of-mind with its employees through its annual CR report for stakeholders and an engaging communications program which featured a Twitter contest challenging participants’ knowledge of the company’s sustainability practices. | MORE »

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2011 Platinum PR Awards: PR on a Shoestring

Co-Winner: Sealed Air Corporation – Bubble Wrap Protects the Captain After New York Yankees captain Derek Jeter and longtime teammates Jorge Posada, Mariano Rivera and Andy Pettitte appeared on the May 3, 2010, cover of … | MORE »

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2011 Platinum PR Awards: Anniversary Campaign

Winner: Pierson Grant Public Relations: 25th Anniversary of the Blizzard – A Blizzard of Publicity To celebrate the 25th anniversary of the Dairy Queen Blizzard, the “Blizzardmobile” set out on a four-stop tour across the … | MORE »

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2011 Platinum PR Awards – Hall of Fame: Yum! Brands

World Hunger Relief Four years ago, Yum! Brands—parent company of KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W—set out to deal with a different kind of hunger when it launched a partnership with … | MORE »

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