Winner: RF|Binder and Malaysia External Trade Development Corp. – Malaysia Kitchen for the World 2011 In 2010, the Malaysian External Trade Development Corporation (MATRADE) partnered with RF|Binder to create an integrated marketing campaign, including advertising, events and sponsorships, for… Continued
MWW Group & Samsung Mobile Win Platinum PR Award for the ‘Mobile March to a Million In-School Education and Recycling’ ProgramSeptember 29th, 2011 by PR News
MWW Group & Samsung Mobile created a nationwide program to collect and recycle mobile phones and educate students about the importance of cell phone recycling while raising brand awareness among this key demographic.
Navistar’s communications team took one of its employee’s ideas to pay workers to conduct community volunteer work and promoted the concept photo and video coverage for local and national media.
To help fulfill North America’s drastic diaper needs, Ogilvy and Kimberly Clark’s Huggies united food banks, nonprofits and consumers to help donate 25.5 million diapers.
Backpack Campaign The Office Depot Foundation has made its National Backpack Program and associated campaigns part of the very fabric of Office Depot’s public profile. Since 2001, Office Depot and the Office Depot Foundation have… Continued
Winner: U.S. Army with Weber Shandwick – Sharing the Army Strong Story Given the meteoric rise of social media, the U.S. Army, with the help of Weber Shandwick, focused on increasing its social media engagement… Continued
Winner: General Motors – Introducing the New GM To build investor excitement for the company and its cars, GM planned and executed a multi-city road show and online video road show for potential investors. After… Continued
Winner: Disney Consumer Products – Online Press Room Not only does Disney Consumer Products’ online press room get updated in real time, but the company also goes out of its way to inform the press… Continued