Platinum

MWW Group & Samsung Mobile Win Platinum PR Award for the ‘Mobile March to a Million In-School Education and Recycling’ Program

September 29th, 2011 by

MWW Group & Samsung Mobile created a nationwide program to collect and recycle mobile phones and educate students about the importance of cell phone recycling while raising brand awareness among this key demographic.

Navistar Wins Platinum PR Award for ‘A Boss Saves Jobs, Helps the Community’ Campaign

September 29th, 2011 by

Navistar’s communications team took one of its employee’s ideas to pay workers to conduct community volunteer work and promoted the concept photo and video coverage for local and national media.

Ogilvy, Kimberly Clark’s Huggies Win Platinum PR Award for Helping Diaper ‘Every Little Bottom’

September 29th, 2011 by

To help fulfill North America’s drastic diaper needs, Ogilvy and Kimberly Clark’s Huggies united food banks, nonprofits and consumers to help donate 25.5 million diapers.

2011 Platinum PR Awards: PR on a Shoestring

September 14th, 2011 by

Co-Winner: Sealed Air Corporation – Bubble Wrap Protects the Captain After New York Yankees captain Derek Jeter and longtime teammates Jorge Posada, Mariano Rivera and Andy Pettitte appeared on the May 3, 2010, cover of… Continued

2011 Platinum PR Awards: Anniversary Campaign

September 14th, 2011 by

Winner: Pierson Grant Public Relations: 25th Anniversary of the Blizzard – A Blizzard of Publicity To celebrate the 25th anniversary of the Dairy Queen Blizzard, the “Blizzardmobile” set out on a four-stop tour across the… Continued

2011 Platinum PR Awards – Hall of Fame: Yum! Brands

September 14th, 2011 by

World Hunger Relief Four years ago, Yum! Brands—parent company of KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W—set out to deal with a different kind of hunger when it launched a partnership with… Continued

2011 Platinum PR Awards: Speech

September 14th, 2011 by

Winner: Early Learning Division Ontario Ministry of Education – ‘I wish I was a messenger’ Leading up to the launch of a new program in all Ontario schools—full-day kindergarten for 4- and 5-year-olds—the Ontario Ministry… Continued

2011 Platinum PR Awards: Global PR

September 14th, 2011 by

Winner: GE – GE ecomagination Challenge: Powering the Grid On July 13, 2010, in partnership with the four leading venture capital firms, GE launched the $200 million ecomagination Challenge: Powering the Grid campaign to change… Continued

2011 Platinum PR Awards: Podcast/Videocast

September 14th, 2011 by

Winner: Carmichael Lynch Spong with Webmaster Radio.fm – Untying the Purse Strings of America’s Most Powerful Consumer Maria Reitan, senior principal of Carmichael Lynch Spong, hosts Purse Strings, a weekly 30-minute podcast on marketing to… Continued

2011 Platinum PR Awards: Blog

September 14th, 2011 by

Winner: Centers for Disease Control and Prevention – Preparedness 101: Zombie Apocalypse Are you prepared for a Zombie Apocalypse? It’s the question the CDC posed to shake up its standard personal safety message. In an… Continued