MWW Group & Samsung Mobile created a nationwide program to collect and recycle mobile phones and educate students about the importance of cell phone recycling while raising brand awareness among this key demographic.
Navistar’s communications team took one of its employee’s ideas to pay workers to conduct community volunteer work and promoted the concept photo and video coverage for local and national media.
To help fulfill North America’s drastic diaper needs, Ogilvy and Kimberly Clark’s Huggies united food banks, nonprofits and consumers to help donate 25.5 million diapers.
Co-Winner: Sealed Air Corporation – Bubble Wrap Protects the Captain After New York Yankees captain Derek Jeter and longtime teammates Jorge Posada, Mariano Rivera and Andy Pettitte appeared on the May 3, 2010, cover of… Continued
Winner: Pierson Grant Public Relations: 25th Anniversary of the Blizzard – A Blizzard of Publicity To celebrate the 25th anniversary of the Dairy Queen Blizzard, the “Blizzardmobile” set out on a four-stop tour across the… Continued
World Hunger Relief Four years ago, Yum! Brands—parent company of KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W—set out to deal with a different kind of hunger when it launched a partnership with… Continued
Winner: GE – GE ecomagination Challenge: Powering the Grid On July 13, 2010, in partnership with the four leading venture capital firms, GE launched the $200 million ecomagination Challenge: Powering the Grid campaign to change… Continued
Winner: Carmichael Lynch Spong with Webmaster Radio.fm – Untying the Purse Strings of America’s Most Powerful Consumer Maria Reitan, senior principal of Carmichael Lynch Spong, hosts Purse Strings, a weekly 30-minute podcast on marketing to… Continued