Platinum


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2011 Platinum PR Awards: Product Launch

Winner: Waggener Edstrom Worldwide – Year of IE9: Launching a More Beautiful Web Tasked with turning Internet Explorer (IE) critics into advocates, Waggener Edstrom developed a focused yearlong campaign that engaged key influencers and conveyed … | MORE »

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2011 Platinum PR Awards: Cause Related Marketing

MWW Group & Samsung mobile created a nationwide program to collect and recycle mobile phones and educate students about the importance of cell phone recycling while raising brand awareness among this key demographic. | MORE »

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2011 Platinum PR Awards: Large PR Firm of the Year

(Annual Income of $60 Million or More) Winner: APCO Worldwide If a company, large or small, manages to increase global revenue by 13%, and U.S. revenue by 25%, it is safe to call that a … | MORE »

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2011 Platinum PR Awards: Web Site Marketing

Winner: Zocalo Group & Dell – The Dell Inspiron Storybook Online Experience To promote Dell’s new touch-screen family computer for the 2010-2011 winter holiday season, the Zocalo Group worked with the computer company to unveil … | MORE »

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2011 Platinum PR Awards – Hall of Fame: American Airlines & Weber Shandwick

Fuel Smart Since 2005, Weber Shandwick has been a conceptual, internal relations and media relations force with partner American Airlines’ for the company’s Fuel Smart program, an employee-led effort to identify, evaluate and implement ideas … | MORE »

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2011 Platinum PR Awards: Pro Bono

Winner: GLOBALHealthPR & Spectrum The Progeria Research Foundation – A Needle in the Haystack: ‘Find the other 150’ Progeria, one of the world’s most rare diseases, causes children to age prematurely and affects 54 children … | MORE »

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2011 Platinum PR Awards: Branding Campaign

Winner: General Motors and Weber Shandwick – An American Comeback Story: Resurgent Brands and Great Products Tell the Story of the New GM As the new General Motors Co. began operation in July 2009, it … | MORE »

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2011 Platinum PR Awards: Internal Publication

Winner: iolo technologies – iolo insider iolo technologies boasts an average staff growth rate of 30% over the last several years. Despite that phenomenal statistic, until 2009 the company had only issued two staff newsletters … | MORE »

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2011 Platinum PR Awards: Video Program

Winner: Consumer Electronics Association – CEA’s Innovation Movement Video Brochure for Capitol Hill With the objective of finding a unique way to educate U.S. policy makers about key issues concerning its Innovation Movement campaign, the … | MORE »

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2011 Platinum PR Awards – Hall of Fame: AFLAC

Aflac Duck He has his own Facebook page (278,000 likes) and his own Twitter account (12,000) followers. He was born on Jan. 1, 2000, and in 2011, after the tsunami in Japan, his voice changed … | MORE »

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