This year’s awards feature a record number of categories and unmatched excellence among the entries.
MWW Group & Samsung Mobile Win Platinum PR Award for the ‘Mobile March to a Million In-School Education and Recycling’ ProgramSeptember 29th, 2011 by PR News
MWW Group & Samsung Mobile created a nationwide program to collect and recycle mobile phones and educate students about the importance of cell phone recycling while raising brand awareness among this key demographic.
Navistar’s communications team took one of its employee’s ideas to pay workers to conduct community volunteer work and promoted the concept photo and video coverage for local and national media.
To help fulfill North America’s drastic diaper needs, Ogilvy and Kimberly Clark’s Huggies united food banks, nonprofits and consumers to help donate 25.5 million diapers.
Winner: GolinHarris – 2011 McDonald’s All American Basketball Games Create Arch Madness in Chicago Since the first McDonald’s All American High School Basketball Game in 1978, millions of dollars have been raised for kids and… Continued
Winner: Centers for Disease Control & Prevention – Preparedness 101: Zombie Apocalypse In 2010, the CDC took a very different spin on its usual personal safety message about preparing for any emergency—hurricanes, tornados and even… Continued
Winner: Cone Inc. and Jiffy Lube International – 2010 Maintenance Partners for Life In making the connection between maintaining heart health and vehicle health, this cause marketing campaign had seen tremendous success in its first… Continued
Winner: EA SPORTS, Fleishman-Hillard & ESPN – Madden NFL 12 Cover Athlete Voting Campaign EA SPORTS & Fleishman-Hillard’s multifaceted public relations and marketing effort to build awareness for the Madden NFL 12 cover athlete voting… Continued