Ogilvy, Kimberly Clark’s Huggies Win Platinum PR Award for Helping Diaper ‘Every Little Bottom’

September 29th, 2011 by

To help fulfill North America’s drastic diaper needs, Ogilvy and Kimberly Clark’s Huggies united food banks, nonprofits and consumers to help donate 25.5 million diapers.

2011 Platinum PR Awards: Multicultural Campaign

September 14th, 2011 by

Winner: Hill & Knowlton – Merck Asma en Español: Creating an Asthma ResourceCenter for the Hispanic Community A national survey by Merck and the Asthma and Allergy Foundation of America revealed that awareness of asthma… Continued

2011 Platinum PR Awards: Small PR Firm of the Year

September 14th, 2011 by

(Annual Income of Less Than $10 Million) Winner: Linhart Public Relations As the result of innovative public relations campaigns for big companies like Southwest Airlines and top-notch client and employee engagement programs, Linhart Public Relations… Continued

2011 Platinum PR Awards – Hall of Fame: Deloitte

September 14th, 2011 by

Greening the Dot To steer its offices nationwide in the right environmental direction, Deloitte embarked on an ambitious enterprise in 2008 that challenged employees to reduce the company’s footprint. The professional services company’s “Greening the… Continued

2011 Platinum PR Awards: Re-Branding/Re-Positioning

September 14th, 2011 by

Winner: Grow Marketing – Birkenstock Renaissance Founded in 1966, in recent years Birkenstock realized it was in danger of “aging out” and becoming irrelevant among young consumers. In response, the venerable footwear company launched two… Continued

2011 Platinum PR Awards: Employee Communications

September 14th, 2011 by

Winner: Northwestern Mutual Leaving a Legacy – Million Minutes Project CEO retirements are commonplace, but when Edward J. Zore, longtime chairman and CEO of Northwestern Mutual, chose to retire in 2010, the company decided to… Continued

2011 Platinum PR Awards: Media Relations

September 14th, 2011 by

Winner: Navistar International Corporation – A Boss Saves Jobs, Helps the Community In order to avoid laying off skilled workers, Chuck Sibley, manager of Navistar’s engine plant in Huntsville, Ala., devised a unique program that… Continued

2011 Platinum PR Awards: Midsize PR Firm of the Year

September 14th, 2011 by

(Annual Income of $10 Million to $60 Million) Winner: MWW Group On its way to a successful year that included over 75 new client wins, MWW Group furthered its commitment to innovation in 2010 through… Continued

2011 Platinum PR Awards – Hall of Fame: Cone Inc. & Jiffy Lube International

September 14th, 2011 by

Maintenance Partners for Life What do automotive oil changes and heart disease have in common? Probably not much at first glance, but that didn’t stop executives at Jiffy Lube International and partner Cone Inc. from… Continued

2011 Platinum PR Awards: Public Affairs

September 14th, 2011 by

Winner: Smithsonian’s National Zoo, Smithsonian Conservation Biology Institute – Amphibian Rescue PR Campaign To increase awareness of the fact that nearly one-third of all amphibians are at risk of going extinct from a disease called… Continued