Platinum

2013 Platinum PR Awards: Facebook Campaign

October 15th, 2013 by

Winner: Cooney/Waters Group Inc. – Parkinson’s More than Motion You probably already know Parkinson’s most recognizable symptoms: tremors, stiffness, or slowness which can affect movement. What you may not realize is that Parkinson’s disease affects… Continued

2012 Platinum PR Awards: Pro Bono

September 15th, 2012 by

Co-Winner: Georgia Dental Association – Georgia Mission of Mercy Communications Plan  After recognizing a decline in the state-funded dental care safety net for adults in Georgia during the economic recession, a network of dentists took action by… Continued

2012 Platinum PR Awards: Green PR

September 15th, 2012 by

NASCAR – NASCAR Green Since implementing an integrated marketing communications approach in 2011, NASCAR has been able to shift its NASCAR Green movement from a punchline for The Colbert Report to an effective communications vehicle for sustainable behavior among its fan… Continued

2012 Platinum PR Awards: Trade Show/Event PR

September 15th, 2012 by

Winner: Hill+Knowlton Strategies Ford Motor Company at CES 2012: We are a Technology Company Ford, looking to lead the technology conversations—not with GM or Chrysler, but with Google, IBM and Apple—looked to the 2012 International Consumer… Continued

2012 Platinum PR Awards: Blog

September 15th, 2012 by

Winner: Apriso Corporation – Building Thought Leadership for a ‘Manufacturing Transformation’ Looking to build thought leadership in a ever-changing industry, Apriso’s “Manufacturing Transformation” blog reports on big changes and challenges currently in process within the manufacturing industry, as it has become increasingly… Continued

2012 Platinum PR Awards: Pro Bono

September 15th, 2012 by

Co-Winner: Georgia Dental Association – Georgia Mission of Mercy Communications Plan  After recognizing a decline in the state-funded dental care safety net for adults in Georgia during the economic recession, a network of dentists took action by… Continued

2012 Platinum PR Awards: Global PR

September 15th, 2012 by

Winner: Walt Disney Studios Motion Pictures – Disney’s The Muppets Global Publicity   To relaunch the Muppets franchise and position Disney’s The Muppets as a worldwide theatrical event evoking nostalgia among Muppets enthusiasts and introducing a new… Continued

2012 Platinum PR Awards: Speeches

September 15th, 2012 by

Winner: U.S. Postal Service – Purple Heart with Ribbon Forever Stamp Dedication In 2011, the USPS issued its Purple Heart postage stamp in a new Forever Stamp design. As one of the largest civilian employers of… Continued

2012 Platinum PR Awards: Anniversary Campaign

September 15th, 2012 by

Winner: Henson Consulting  – Henson Consulting Perfectly Plates Lettuce Entertain You 40th Anniversary As its 40th anniversary approached, the Chicago- based restaurant group Lettuce Entertain You Enterprises (LEYE) wanted to recognize its employees and diners who had supported… Continued

2012 Platinum PR Awards: Press Release

September 15th, 2012 by

Winner: Southwest Airlines – Southwest Introduces New Era of Customer Comfort and Sustainability with Evolution of Cabin Interior Design   For Southwest’s Evolve, its new eco- friendly, cost-efficient cabin interior, the Southwest PR team crafted a press release around three… Continued