Platinum

2013 Platinum PR Awards: Pro Bono Campaign

October 15th, 2013 by

Winner: Cone Communications – Northwestern Mutual’s Childhood Cancer Program: Help for Today, Hope for Tomorrow Cancer is the leading cause of death by disease in children ages 15 and younger in the U.S. In fact,… Continued

2013 Platinum PR Awards: Research & Measurement

October 15th, 2013 by

Winner: MasterCard – The MasterCard Conversation Suite Transforming a brand’s image can be a daunting proposition, but MasterCard made it look easy. Three years ago the company set out to rebrand itself as more of… Continued

2013 Platinum PR Awards: Cause-Related Marketing

October 15th, 2013 by

Winner: Taylor on behalf of Allstate – Allstate’s Once is Never Enough Program (a.k.a. the O.N.E. Program) With its Once is Never Enough Program, Allstate and partner Taylor have taken the “you’re in good hands”… Continued

2013 Platinum PR Awards: Firm of the Year (Large)

October 15th, 2013 by

Winner: GolinHarris Al Golan had recently started his own PR firm when he made a cold call to an aspiring businessman with a couple of hamburger joints. The man was Ray Kroc and the business… Continued

2013 Platinum PR Awards: PSA

October 15th, 2013 by

Winner: Bristol-Myers Squibb with Ogilvy Public Relations – Men and Melanoma: The Unexposed Target Raising awareness can sometimes be the best measure for prevention and early detection of several diseases. Ogilvy and Bristol-Myers Squibb agrees,… Continued

2013 Platinum PR Awards: Facebook Campaign

October 15th, 2013 by

Winner: Cooney/Waters Group Inc. – Parkinson’s More than Motion You probably already know Parkinson’s most recognizable symptoms: tremors, stiffness, or slowness which can affect movement. What you may not realize is that Parkinson’s disease affects… Continued

2012 Platinum PR Awards: Pro Bono

September 15th, 2012 by

 Winner: American Chemical Society – Bytesize Science Originally launched in 2010, the Bytesize Science video series—designed to help the public discover chemistry in an educational and entertaining way—was relaunched in 2011 in an effort to gain more… Continued

2012 Platinum PR Awards: Cause-Related Marketing

September 15th, 2012 by

Bristol-Meyers Squibb turned the HIV fight into a movement by teaming up with the Alvin Ailey dance company to showcase the stories of those impacted by HIV.

2012 Platinum PR Awards: Research and Measurement

September 15th, 2012 by

Winner: PRIME Research: Changing Behavior Through PR: Earned Media Boosts Campaign Effectiveness During Medicare Open Enrollment   The Centers for Medicaid and Medicare (CMS) were having a hard time quantifying the ROI on their communications efforts… Continued

2012 Platinum PR Awards: Media Relations

September 15th, 2012 by

Co-Winner: General Motors Corp. with Weber Shandwick – Closing the Perception Gap: Compelling Content Helps Drive More Consumers to GM’s Revamped Vehicles   Working with Weber Shandwick, GM created the GM News Bureau, a centralized news and… Continued