Platinum

2013 Platinum PR Awards: External Publication

October 15th, 2013 by

Winner: American Institute of Certified Public Accountants – ThisWayToCPA Wisdom Books: The Future CPA’s Guide to Life and Awesomeness and The Future CPA’s Guide to Work and World Domination The Future CPA’s Guide to Life… Continued

2013 Platinum PR Awards: Global PR

October 15th, 2013 by

Winner: Rotary International – End Polio Now Though it may seem like a disease of yesteryear, polio is still a very serious problem in many parts of the world. Through its “End Polio Now” campaign,… Continued

2013 Platinum PR Awards: Pro Bono Campaign

October 15th, 2013 by

Winner: Cone Communications – Northwestern Mutual’s Childhood Cancer Program: Help for Today, Hope for Tomorrow Cancer is the leading cause of death by disease in children ages 15 and younger in the U.S. In fact,… Continued

2013 Platinum PR Awards: Cause-Related Marketing

October 15th, 2013 by

Winner: Taylor on behalf of Allstate – Allstate’s Once is Never Enough Program (a.k.a. the O.N.E. Program) With its Once is Never Enough Program, Allstate and partner Taylor have taken the “you’re in good hands”… Continued

2013 Platinum PR Awards: Firm of the Year (Large)

October 15th, 2013 by

Winner: GolinHarris Al Golan had recently started his own PR firm when he made a cold call to an aspiring businessman with a couple of hamburger joints. The man was Ray Kroc and the business… Continued

2013 Platinum PR Awards: Research & Measurement

October 15th, 2013 by

Winner: MasterCard – The MasterCard Conversation Suite Transforming a brand’s image can be a daunting proposition, but MasterCard made it look easy. Three years ago the company set out to rebrand itself as more of… Continued

2013 Platinum PR Awards: PSA

October 15th, 2013 by

Winner: Bristol-Myers Squibb with Ogilvy Public Relations – Men and Melanoma: The Unexposed Target Raising awareness can sometimes be the best measure for prevention and early detection of several diseases. Ogilvy and Bristol-Myers Squibb agrees,… Continued

2013 Platinum PR Awards: Facebook Campaign

October 15th, 2013 by

Winner: Cooney/Waters Group Inc. – Parkinson’s More than Motion You probably already know Parkinson’s most recognizable symptoms: tremors, stiffness, or slowness which can affect movement. What you may not realize is that Parkinson’s disease affects… Continued

2012 Platinum PR Awards: Internal Publication

September 15th, 2012 by

Winner: Kaiser Permanente – The Source: The Newsletter for Procurement and Supply   Sometimes, internal publications can’t reach every employee. That was the challenge facing Kaiser Permanente. The organization also found out that its employees wanted… Continued

2012 Platinum PR Awards: Web Site Marketing

September 15th, 2012 by

Winner: Home Front Communications – Freight Rail Works The Association of American Railroads (AAR) was looking to create an online destination where users could come and learn about the freight rail system. But not just any user,… Continued