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2012 Platinum PR Awards: Annual Report

Co-Winner: Entergy Corp. – Entergy Corporation’s Low-Income Customer Progress Report Showcasing its Low Income Customer Assistance Program, this creative annual report puts a face on Entergy’s struggling, low-income customers while building trust and transparency regarding Entergy’s … | MORE »

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2012 Platinum PR Awards: Twitter Campaign

Co-Winner: American Airlines with Weber Shandwick - #AAGalaxy: American Airlines Socializes New In-Flight Entertainment Offering with Twitter Hashtag Promotion  To increase awareness of the news that the Samsung Galaxy 10.1 was being added to in-flight entertainment, … | MORE »

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2012 Platinum PR Awards: Internal Publication

Winner: Kaiser Permanente – The Source: The Newsletter for Procurement and Supply   Sometimes, internal publications can’t reach every employee. That was the challenge facing Kaiser Permanente. The organization also found out that its employees wanted … | MORE »

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2012 Platinum PR Awards: Public Affairs

Winner: Nyhus Communications – Washington United for Marriage Launch With the goal of making Washington state the seventh state in the U.S. to legalize civil marriage for same-sex couples, the Washington United For Marriage coalition … | MORE »

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2012 Platinum PR Awards: Event Marketing

Winner: RF|Binder and Malaysia External Trade Development Corp. – Malaysia Kitchen for the World 2011   In 2010, the Malaysian External Trade Development Corporation (MATRADE) partnered with RF|Binder to create an integrated marketing campaign, including advertising, events and sponsorships, for … | MORE »

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2012 Platinum PR Awards: WOW! Award

Winner: Co-Winner: H&R Block - The ’Stache Act, a case study of the greatest mustache campaign in history  The public relations business is full of creative, talented people, so we come to expect great campaigns. Every once … | MORE »

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2012 Platinum PR Awards: Online Communications

Winner: Cohn & Wolfe with Valvoline – Guaranteeing a New Era in Polling: Valvoline & SportingNews.com Team to Empower Fans  Faced with the challenge of reinvigorating the Valvoline Engine Guarantee program, Cohn & Wolfe decided to go … | MORE »

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2012 Platinum PR Awards: Blog

Winner: Apriso Corporation – Building Thought Leadership for a ‘Manufacturing Transformation’ Looking to build thought leadership in a ever-changing industry, Apriso’s “Manufacturing Transformation” blog reports on big changes and challenges currently in process within the manufacturing industry, as it has become increasingly … | MORE »

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2012 Platinum PR Awards: Twitter Campaign

Co-Winner: American Airlines with Weber Shandwick - #AAGalaxy: American Airlines Socializes New In-Flight Entertainment Offering with Twitter Hashtag Promotion  To increase awareness of the news that the Samsung Galaxy 10.1 was being added to in-flight entertainment, … | MORE »

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2012 Platinum PR Awards: Internal Publication

Winner: Kaiser Permanente – The Source: The Newsletter for Procurement and Supply   Sometimes, internal publications can’t reach every employee. That was the challenge facing Kaiser Permanente. The organization also found out that its employees wanted … | MORE »

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