In the six years that PR News has inducted honorees into its Hall of Fame as part of the Platinum PR Awards, only the most iconic and time-tested campaigns have made the cut.
In an annual tradition, PR News has announced the finalists in its 2015 Platinum PR Awards program. The awards celebrate the best PR creativity, technological savvy, storytelling expertise and business acumen found in communications campaigns from brands, nonprofit organizations and agencies.
Winner: USANA Health Sciences – The Best Kept Secret of Elite Athletes USANA Health Sciences, which provides health and nutrition services, wanted to get the word out about the 600-plus athletes who choose USANA supplements.… Continued
Co-Winner: MWW – Making MWW Matter More “Matter More” is the guiding philosophy of MWW. The East Rutherford, New Jersey-based agency is considered one of the nation’s top midsize PR firms, with a stable of… Continued
Winner: Henson Consulting – Rises to Top Chicago Boutique Agency Henson Consulting gives as good as it gets. Last year, the Chicago-based PR agency developed a video—tongue-firmly-tucked-in-cheek—for local favorite Giordano’s Pizza. The video, which was… Continued
Winner: Kaiser Permanente – share.kaiserpermanente.org In 2013, the PR team at Kaiser Permanente realized that hypercompetition in the healthcare field, along with the unknown impact of the Affordable Care Act, would make it harder for… Continued
Winner: The Brand AMP – The END IT Movement 2014 In early 2014, END IT, a nonprofit organization that raises awareness for modern-day slavery, approached The Brand Amp to mobilize influencers and media to spread the… Continued
Winner: Coyne Public Relations – Historic Groundbreaking Event Lays Foundation For Daytona International Speedway’s Redevelopment Project Although it’s billed as “The World Center of Racing,” Daytona International Speedway (DIS), with plenty of original seats from its… Continued