Hundreds of top brand and agency communicators gathered at the Grand Hyatt in New York City on Sept. 14 to celebrate the past year’s crowning achievements in communications and marketing at PR News’ 2017 Platinum PR Awards luncheon. The annual event benchmarks top communications campaigns and leaders in a wide array of categories. PR News also inducted six campaigns into its Platinum Hall of Fame, as well as announcing winners and honorable mentions of the 2017 Agency Elite Awards.
ALS Association, American Greetings & MullenLowe, Bayer, Home Depot, Lustgarten Foundation and Taco Bell to Be Inducted in PR News’ Platinum Hall of FameAugust 25th, 2017 by Steve Goldstein and Seth Arenstein
This is the eighth year PR News is including the Hall of Fame as part its PR News’ Platinum PR Awards. For the Hall of Fame, PR News’ editors select communications campaigns or initiatives that will likely be remembered for years to come because of their originality and unexpectedly large impact beyond their intended audiences.
The role that PR and marketing professionals are asked to play is constantly expanding, requiring mastery over many aspects of communications—such as live video, measurement, data analysis, SEO and social listening—above and beyond traditional skills like crisis management and media relations. This nonstop evolution in creativity and versatility will be celebrated at PR News’ annual Platinum PR Awards, which praises the best communications programs and teams of the past year.
Every fall, PR News benchmarks excellence in PR, marketing and communications campaigns with its annual Platinum PR Awards luncheon. At the luncheon, award winners are recognized for outstanding contributions to the communications and marketing landscape, from video campaigns to social media initiatives to media events and more. With the Platinum PR Awards entry deadline around the corner on May 5, it’s an ideal time to take a look back at one of 2016’s Platinum awardees, Michelin, and examine how their campaign is having a lasting impact in the communications world and beyond.
Each fall, PR News recognizes the best and most innovative marketing, communications and PR campaigns of the last year with its Platinum PR Awards program. The winners of awards in categories like best Social Media Campaign, Blog, Annual Report and many more have gone on to launch even more successful campaigns in following years. Some Platinum PR Award winners, like Happy Family, have taken successful campaigns and repurposed them as evergreen content.
PR News honored the year’s best communications and marketing campaigns at its annual Platinum PR Awards Luncheon on Oct. 19. PR pros and marketers representing organizations of all sizes from across the country congregated at New York City’s Marriott Marquis to recognize campaigns that left a lasting mark within the discipline and out in the world.
Communications professionals must constantly be learning while they’re working overtime to make their messages heard, help their brand’s bottom line and beat the competition. Their inspiring leaps in skill, creativity and versatility find no better showcase than at PR News’ annual Platinum PR Awards, which celebrate the best communications programs and teams of the past year. We’ll announce the winners and honor all the finalists for the 2016 Platinum PR Awards at our luncheon on Oct. 19 at the Marriott Marquis in New York.
In the six years that PR News has inducted honorees into its Hall of Fame as part of the Platinum PR Awards, only the most iconic and time-tested campaigns have made the cut.
In an annual tradition, PR News has announced the finalists in its 2015 Platinum PR Awards program. The awards celebrate the best PR creativity, technological savvy, storytelling expertise and business acumen found in communications campaigns from brands, nonprofit organizations and agencies.