PR News honored the year’s best communications and marketing campaigns at its annual Platinum PR Awards Luncheon on Oct. 19. PR pros and marketers representing organizations of all sizes from across the country congregated at New York City’s Marriott Marquis to recognize campaigns that left a lasting mark within the discipline and out in the world.
Communications professionals must constantly be learning while they’re working overtime to make their messages heard, help their brand’s bottom line and beat the competition. Their inspiring leaps in skill, creativity and versatility find no better showcase than at PR News’ annual Platinum PR Awards, which celebrate the best communications programs and teams of the past year. We’ll announce the winners and honor all the finalists for the 2016 Platinum PR Awards at our luncheon on Oct. 19 at the Marriott Marquis in New York.
In the six years that PR News has inducted honorees into its Hall of Fame as part of the Platinum PR Awards, only the most iconic and time-tested campaigns have made the cut.
In an annual tradition, PR News has announced the finalists in its 2015 Platinum PR Awards program. The awards celebrate the best PR creativity, technological savvy, storytelling expertise and business acumen found in communications campaigns from brands, nonprofit organizations and agencies.
Winner: USANA Health Sciences – The Best Kept Secret of Elite Athletes USANA Health Sciences, which provides health and nutrition services, wanted to get the word out about the 600-plus athletes who choose USANA supplements.… Continued
Co-Winner: MWW – Making MWW Matter More “Matter More” is the guiding philosophy of MWW. The East Rutherford, New Jersey-based agency is considered one of the nation’s top midsize PR firms, with a stable of… Continued
Winner: Henson Consulting – Rises to Top Chicago Boutique Agency Henson Consulting gives as good as it gets. Last year, the Chicago-based PR agency developed a video—tongue-firmly-tucked-in-cheek—for local favorite Giordano’s Pizza. The video, which was… Continued
Winner: Kaiser Permanente – share.kaiserpermanente.org In 2013, the PR team at Kaiser Permanente realized that hypercompetition in the healthcare field, along with the unknown impact of the Affordable Care Act, would make it harder for… Continued