Awards

2013 Platinum PR Awards: Multicultural Campaign

October 15th, 2013 by

Co Winner: Weber Shandwick—Pepsi Next: Wheel of Levy Following the successful launch of Pepsi NEXT in 2012, which reached $110 million in sales during the first nine months, Pepsi NEXT kept its unbelievable momentum going… Continued

2013 Platinum PR Awards: Firm of the Year (Small)

October 15th, 2013 by

Winner: Deveney Communication  When Hurricane Isaac slammed into Southeast Louisiana in August 2012, New Orleans-based Deveney Communication (DC) went without electricity, phone service or access to the Web for nearly a week. But DC didn’t… Continued

2013 Platinum PR Awards: Green PR

October 15th, 2013 by

Winner: Porter Novelli – HP Environmental Leadership Campaign In 1987, HP began recycling hardware and has since recovered over 2.3 billion pounds of electronics and supplies for recycling. For the HP Environmental Leadership campaign, HP… Continued

2013 Platinum PR Awards: Satellite Media Tours

October 15th, 2013 by

Winner: American Red Cross – Twister Coming? There’s an App for That: The American Red Cross Launches Tornado App with National Satellite Media Tour Tornadoes strike rapidly and without warning. As such, there’s less time… Continued

2013 Platinum PR Awards: External Publication

October 15th, 2013 by

Winner: American Institute of Certified Public Accountants – ThisWayToCPA Wisdom Books: The Future CPA’s Guide to Life and Awesomeness and The Future CPA’s Guide to Work and World Domination The Future CPA’s Guide to Life… Continued

2013 Platinum PR Awards: Global PR

October 15th, 2013 by

Winner: Rotary International – End Polio Now Though it may seem like a disease of yesteryear, polio is still a very serious problem in many parts of the world. Through its “End Polio Now” campaign,… Continued

2013 Platinum PR Awards: Pro Bono Campaign

October 15th, 2013 by

Winner: Cone Communications – Northwestern Mutual’s Childhood Cancer Program: Help for Today, Hope for Tomorrow Cancer is the leading cause of death by disease in children ages 15 and younger in the U.S. In fact,… Continued

2013 Platinum PR Awards: Research & Measurement

October 15th, 2013 by

Winner: MasterCard – The MasterCard Conversation Suite Transforming a brand’s image can be a daunting proposition, but MasterCard made it look easy. Three years ago the company set out to rebrand itself as more of… Continued

2013 Platinum PR Awards: Cause-Related Marketing

October 15th, 2013 by

Winner: Taylor on behalf of Allstate – Allstate’s Once is Never Enough Program (a.k.a. the O.N.E. Program) With its Once is Never Enough Program, Allstate and partner Taylor have taken the “you’re in good hands”… Continued

2013 Platinum PR Awards: Firm of the Year (Large)

October 15th, 2013 by

Winner: GolinHarris Al Golan had recently started his own PR firm when he made a cold call to an aspiring businessman with a couple of hamburger joints. The man was Ray Kroc and the business… Continued