2013 PR People to Watch: Dana Metzger

December 10th, 2013 by

Dana Metzger, Senior Account Executive, Clapp Communications Dana Metzger has many attributes that make her a standout PR professional. She is assertive, but never brash, and strategic while also being flexible and incredibly smart. She… Continued

2013 PR People to Watch: Crystal Ghassemi

December 10th, 2013 by

Crystal Ghassemi, APR, Public Relations Manager, Dollar General Corporation Since joining Dollar General last year, Crystal Ghassemi has completely overhauled the company’s external outreach efforts. Ghassemi implemented a substantial PR outreach in January 2013 to position… Continued

2013 PR People to Watch: Heather J. Lennon

December 10th, 2013 by

Heather J. Lennon, Social Media Strategist and Component PR Manager, Advanced Micros Devices Heather Lennon led the PR charge for AMD’s Technograffiti, a digital exhibit that was part of the most recent SXSW conference and… Continued

PR People Awards Finalists and PR News People to Watch

November 11th, 2013 by

PR News will announce the winners of the 2013 PR People Awards at a Dec. 10 luncheon at Washington, D.C.’s National Press Club. We’ll also honor this year’s inductees into the PR News Hall of Fame and the 2013 People to Watch list of Rising PR Stars (listed here).

2013 Digital PR Awards: Digital Marketing Campaign

November 5th, 2013 by

The Major League Baseball Fan Cave generated nearly three times as many media impressions in 2012 (4.4 billion vs. 1.5 billion in 2011) compared to 2011, and its social media impressions grew by a whopping 730% (1.7 billion vs. 230 million).

2013 Digital PR Awards: WOW! Campaign

November 5th, 2013 by

The Cap’n Crunch brand, with the help of agency HUGE, was able to capitalize on a Reddit item saying Cap’n Crunch was not a real captain, using the online “controversy” to boost the brand’s online presence and garner international media coverage.

2013 Digital PR Awards: Contest-Game

November 5th, 2013 by

Through a 3D texting and driving simulator, AT&T, with the help of FleishmanHillard, has seen its “It Can Wait No Texting While Driving Movement” gain significant momentum among teens; for example, more than 1.6 million have taken the pledge to not text while driving at and through Facebook, Twitter, simulator events and text-to-pledge initiatives.

2013 Digital PR Awards: Digital PR Campaign – $200-$500K

November 5th, 2013 by

Cone launched The Nature Valley Trail View—a digital platform offering 300-plus miles of immersive content for three of America’s most iconic national parks—at South by Southwest Interactive 2012 with the help of Mashable, inspiring unusually positive social media chatter for a CPG company like General Mills.

2013 Digital PR Awards: Social Networking Campaign

November 5th, 2013 by

The Western city of Chengdu is not high on the list of must-see destinations in China. To change that, Ogilvy & Mather took to Facebook and leveraged the iconic and lovable giant panda.

2013 Digital PR Awards: New Site

November 5th, 2013 by

HGExpo’s New Online Home & Garden Show site was designed to connect consumers searching for innovative home improvement ideas with the top local professionals who can make those ideas real, leading to eight to 10 new exhibits sold per month in the months subsequent to launch.