Awards


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2013 PR Agency Elite Awards: Promotion of Firm

Co-Winner: MWW When MWW founder, CEO and president Michael Kempner in 2010 spearheaded a management led buy-out from the Interpublic Group of Companies, the decision caused a surge of interest in the East Rutherford, N.J.-based … | MORE »

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2013 PR Agency Elite Awards: Cause/CSR

Winner: Cone Communications Boston-based Cone Communications specializes in corporate social responsibility, or CSR, which in the last several years has been creeping toward the top of the consumer agenda. A majority of Americans not only … | MORE »

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2013 PR Agency Elite Awards: Advocacy

Winner: Fraser Communications The mantra at Fraser Communications is “doing well by doing good.” For the past 14 years the PR agency has worked on advocacy campaigns in multiple areas, ranging from early literacy to … | MORE »

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2013 PR Agency Elite Awards: Publicity

Winner: The Marcus Group In honor of its 40th anniversary, boutique PR agency The Marcus Group (TMG) wanted to do something different. Instead of throwing a party to celebrate, TMG decided to donate a full … | MORE »

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2013 PR Agency Elite Awards: Integrated Communications

Winner: Peppercomm Tyco International turned the page on a new chapter late last year when the security systems entity was split into three separate companies. The move created a standalone $10.5 billion enterprise focused on … | MORE »

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Measurement Hall of Fame Inductees’ PR Tracking Insights: Q&A With the Experts

Contrary to conventional wisdom, PR measurement should inspire (rather than thwart) creativity.  | MORE »

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2013 Nonprofit PR Awards: Branding/Rebranding

Winner: Florida Realtors – Florida Realtors PAC, "I Give Because…" CampaignThe purpose of rebranding RPAC (Realtors Political Action Committee) as Florida Realtors PAC was twofold: create a stronger identity that ties the committee more closely to … | MORE »

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2013 Nonprofit PR Awards: Press Release

Winner: Strategic America – Shoes That FitFunds to the central Iowa Shoes That Fit program were running close to $20,000 below normal. That prompted serious concerns by Mediacom, the annual campaign coordinator for the 10-year-old program, … | MORE »

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2013 Nonprofit PR Awards: Green PR

Winner: Weber Shandwick – American Airlines Reduces its Carbon FootprintAmerican Airlines teamed up with PR agency Weber Shandwick to spark communications plans around various fuel-saving campaigns designed to reduce American’s carbon footprint. A major destination for … | MORE »

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2013 Nonprofit PR Awards: Public Service

Winner: National Adoption Day Coalition and Paul Werth Associates – 2012 One Day PSA Featuring Adoptive FamiliesNational Adoption Day, which debuted in 2000, has helped nearly 40,000 children move from foster care to permanent families. … | MORE »

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