Awards

2014 Platinum PR Awards: Press Release

September 16th, 2014 by

Winner: USANA Health Sciences – The Best Kept Secret of Elite Athletes USANA Health Sciences, which provides health and nutrition services, wanted to get the word out about the 600-plus athletes who choose USANA supplements.… Continued

2014 Platinum PR Awards: PR Firm of the Year (Billings Above $10M)

September 16th, 2014 by

Co-Winner: MWW – Making MWW Matter More  “Matter More” is the guiding philosophy of MWW. The East Rutherford, New Jersey-based agency is considered one of the nation’s top midsize PR firms, with a stable of… Continued

2014 Platinum PR Awards: PR Firm of the Year Small (Billings Below $10M)

September 16th, 2014 by

Winner: Henson Consulting – Rises to Top Chicago Boutique Agency Henson Consulting gives as good as it gets. Last year, the Chicago-based PR agency developed a video—tongue-firmly-tucked-in-cheek—for local favorite Giordano’s Pizza. The video, which was… Continued

2014 Platinum PR Awards: Online Press Room/Media Center

September 16th, 2014 by

Winner: Kaiser Permanente – share.kaiserpermanente.org In 2013, the PR team at Kaiser Permanente realized that hypercompetition in the healthcare field, along with the unknown impact of the Affordable Care Act, would make it harder for… Continued

2014 Platinum PR Awards: Influencer Communications

September 16th, 2014 by

Winner: The Brand AMP – The END IT Movement 2014 In early 2014, END IT, a nonprofit organization that raises awareness for modern-day slavery, approached The Brand Amp to mobilize influencers and media to spread the… Continued

Platinum PR Awards: Media Event – Brand

September 16th, 2014 by

Winner: Coyne Public Relations – Historic Groundbreaking Event Lays Foundation For Daytona International Speedway’s Redevelopment Project  Although it’s billed as “The World Center of Racing,” Daytona International Speedway (DIS), with plenty of original seats from its… Continued

2014 Platinum PR Awards: Internal Publication

September 16th, 2014 by

Winner: Hewlett-Packard – HP News: Now a Powerful, Engaging, and On-Demand Global News Hub for Employees in The Midst of a Corporate Turnaround A plunging stock price, multiple CEOs and low morale put Hewlett-Packard (HP) into… Continued

2014 Platinum PR Awards: Re-Branding/Re-Positioning

September 16th, 2014 by

Winner: Weber Shandwick on behalf of MilkPEP – Chocolate Milk: From the Grid Iron to IRONMAN A growing body of published research suggests the nutrient profile of chocolate milk can help athletes recover after hard… Continued

2014 Platinum PR Awards: On a Shoestring Budget

September 16th, 2014 by

Winner: Weber Shandwick – Taking a Tech Detox: Nat’l Day of Unplugging Weber Shandwick found plenty of inspiration for its 2014 promotion of the fifth annual National Day of Unplugging, an initiative from nonprofit organization… Continued

2014 Platinum PR Awards: SEM/SEO Initiatives or Campaigns

September 16th, 2014 by

Winner: Lucas Group – SEO that Drives Real Results  Not too long ago, Lucas Group’s SEM/SEO initiative was stuck in La Brea tar by utilizing an ineffectual, indistinctive print media sponsorship and a disorganized, outdated and… Continued