"Tweet-a-Beer" allowed virtual contacts to come together, while creating awareness for Waggener Edstrom Worldwide.
PBS used multiple social media platforms to drive buzz around season two of the popular show Downtown Abbey.
ConranPR designed an online newsroom that provided journalists and bloggers with everything need to produce an effective story.
The History Channel used all of the tools in the PR toolbox to promote the miniseries Hatfields & McCoys.
CRT/tanaka hosted and sponsored stand-alone social media events to help frame DOCa Rioja as Spain’s most prominent wine region.
PepsiCo turned Tropicana’s Facebook page into a 100% Florida experience—all content focused on TPP’s Florida roots by highlighting growers, groves and oranges, Sunshine State facilities and history.
A Pinterest presence and a special live event promoting in-home sustainability drove awareness around the Kleenex Cottonelle toilet paper brand.
Co-winners The Clorox Company and rbb Public Relations found unique ways to use social media to promote its products.
AOL’s site served as the landing spot for more than one million minutes of talk time donations for military personnel and their families.
Winner: Hill+Knowlton Strategies Ford Motor Company at CES 2012: We are a Technology Company Ford, looking to lead the technology conversations—not with GM or Chrysler, but with Google, IBM and Apple—looked to the 2012 International Consumer …