Co-winners The Clorox Company and rbb Public Relations found unique ways to use social media to promote its products.
AOL’s site served as the landing spot for more than one million minutes of talk time donations for military personnel and their families.
HORN created a successful multi-channel campaign to promote the launch of Dyle, a new mobile device viewing product.
To drive awareness among Australian moms about Kleenex Cottonelle and discuss sustainability, Ogilvy PR and KLeenex Cottonelle hosted a Pinterest-themed event.
The UN Foundation partnered with APCO Worldwide to created a extensive brand-building process for the Shot@Life Web Site.
Through the effective use of Facebook, employees that had felt dissatisfied with prior company communications efforts, were now informed and engaged.
Henson Consulting used its greatest asset, the talent and diversity of its staff, to create a blog that doubled site traffic and increased time spent on the site by an astounding 152%.
CRT/tanaka engineered a total turnaround for the Federation of Quebec Maple Syrup Producers/
AMD and Unilever both successfully worked with the media to help promote the upcoming release of new products.
Winner: U.S. Postal Service - Purple Heart with Ribbon Forever Stamp Dedication In 2011, the USPS issued its Purple Heart postage stamp in a new Forever Stamp design. As one of the largest civilian employers of …