Case Study: How a Capital Campaign at Low-Profile Ohio University Became a Springboard for a Major Rebranding Effort

March 3rd, 2014 by

When Ohio University learned in March 2012 that it was a contender in the NCAA Sweet 16 basketball tournament for the first time in 50 years, there was a media frenzy in the state of Ohio.

Great Lessons in Nonprofit PR

February 27th, 2014 by

Here’s the story of how a nonprofit was able to gain control of the message during a time of challenge and exceed its goals.

Nonprofit PR Awards: Event PR

February 26th, 2014 by

Winner: U.S. Holocaust Memorial Museum 20th Anniversary National Tour & Tribute Working with PR partner Edelman and event planning partner AgencyEA, the U.S. Holocaust Memorial Museum created a multifaceted, multichannel awareness campaign that ensured its… Continued

Nonprofit PR Awards: External Publication or Report

February 26th, 2014 by

Winner: American Cleaning Institute 2013 Sustainability Report As a nonprofit trade association representing U.S. cleaning product makers and suppliers, the American Cleaning Institute (ACI) uses its Sustainability Report as an opportunity to highlight its  commitment… Continued

Nonprofit PR Awards: Marketing

February 26th, 2014 by

Winner: The Asian Art Museum – Operation: Lost Warrior San Francisco’s Asian Art Museum kicked off its 10th year in its Civic Center location with an exhibition from one of the greatest archaeological discoveries: China’s Terracotta… Continued

Nonprofit PR Awards: PR on a Shoestring Budget

February 26th, 2014 by

Winner: Weber Shandwick with Reboot – Taking a Tech Detox: National Day of Unplugging The American Psychiatric Association considers internet addiction an official mental health disorder. That’s why nonprofit Reboot developed the National Day of Unplugging,… Continued

Nonprofit PR Awards: Public Affairs/Issues Management

February 26th, 2014 by

Winner: SKDKnickerbocker for the Respect for Marriage Coalition – The Opportunity for Historic Change: Building National Support for Marriage Equality In December 2012, the U.S. Supreme Court announced that it would hear arguments in United States v.… Continued

Nonprofit PR Awards: Employee/Internal Communications

February 26th, 2014 by

Winner: Allstate Insurance Company  –  Giving Campaign – What do you heart? Since 1996, Allstate and its employees and agency owners have donated more than $87 million to charities across the U.S. through the annual… Continued

Nonprofit PR Awards: Green PR/Marketing

February 26th, 2014 by

Winner: Consumer Electronics Association – The Consumer Electronics Association’s website is focused on increasing awareness of electronics recycling and the energy efficiency of electronics, one of the industry’s primary goals. is an online… Continued

Nonprofit PR Awards: Crisis Management

February 26th, 2014 by

Winner: Airlines for America – Don’t Ground America It was shaping up as the mother of all delays: The Federal Aviation Administration last April notifying Airlines for America (A4A) and airline carriers that furloughs of… Continued