Awards


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2011 Platinum PR Awards: Podcast/Videocast

Winner: Carmichael Lynch Spong with Webmaster Radio.fm – Untying the Purse Strings of America’s Most Powerful Consumer Maria Reitan, senior principal of Carmichael Lynch Spong, hosts Purse Strings, a weekly 30-minute podcast on marketing to … | MORE »

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2011 Platinum PR Awards: Blog

Winner: Centers for Disease Control and Prevention – Preparedness 101: Zombie Apocalypse Are you prepared for a Zombie Apocalypse? It’s the question the CDC posed to shake up its standard personal safety message. In an … | MORE »

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2011 Platinum PR Awards – Hall of Fame: Office Depot Foundation

Backpack Campaign The Office Depot Foundation has made its National Backpack Program and associated campaigns part of the very fabric of Office Depot’s public profile. Since 2001, Office Depot and the Office Depot Foundation have … | MORE »

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2011 Platinum PR Awards: Social Media Campaign

Winner: U.S. Army with Weber Shandwick – Sharing the Army Strong Story Given the meteoric rise of social media, the U.S. Army, with the help of Weber Shandwick, focused on increasing its social media engagement … | MORE »

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2011 Platinum PR Awards: Financial/Investor Relations

Winner: General Motors – Introducing the New GM To build investor excitement for the company and its cars, GM planned and executed a multi-city road show and online video road show for potential investors. After … | MORE »

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2011 Platinum PR Awards: Online Press Room/Media Center

Winner: Disney Consumer Products – Online Press Room Not only does Disney Consumer Products’ online press room get updated in real time, but the company also goes out of its way to inform the press … | MORE »

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2011 Platinum PR Awards – Hall of Fame: GE

Ecomagination GE launched ecomagination in 2005 to meet customers’ demand for energy efficient products, but the ultimate goal from the beginning was to drive growth and reward investors. It just so happens that along the … | MORE »

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2011 Nonprofit PR Awards: Public Affairs/Issues Management

U.S. Chamber of Commerce – ThisWayToJobs Board Game (Co-Winner) To educate Congress about what American businesses face as a result of new and pending regulations, the U.S. Chamber of Commerce developed an eye-catching game that … | MORE »

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2011 Nonprofit PR Awards: Corporate/Nonprofit Partnerships

American Airlines - American Airlines Honors National Breast Cancer Awareness Month With Global Pink-Out  In 2010, American Airlines and Weber Shandwick expanded their one-day Passionately Pink for the Cure employee fundraising program into a 15-day, global … | MORE »

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2011 Nonprofit PR Awards: PR on a Shoestring

Virginia Early Childhood Foundation – VECF Reaches New Audiences with Strategic PR To create awareness around school readiness and its lasting impact, the Virginia Early Childhood Foundation set out to expand its reach to audiences … | MORE »

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