When Ohio University learned in March 2012 that it was a contender in the NCAA Sweet 16 basketball tournament for the first time in 50 years, there was a media frenzy in the state of Ohio.
Winner: U.S. Holocaust Memorial Museum 20th Anniversary National Tour & Tribute Working with PR partner Edelman and event planning partner AgencyEA, the U.S. Holocaust Memorial Museum created a multifaceted, multichannel awareness campaign that ensured its… Continued
Winner: American Cleaning Institute 2013 Sustainability Report As a nonprofit trade association representing U.S. cleaning product makers and suppliers, the American Cleaning Institute (ACI) uses its Sustainability Report as an opportunity to highlight its commitment… Continued
Winner: Weber Shandwick with Reboot – Taking a Tech Detox: National Day of Unplugging The American Psychiatric Association considers internet addiction an official mental health disorder. That’s why nonprofit Reboot developed the National Day of Unplugging,… Continued
Winner: SKDKnickerbocker for the Respect for Marriage Coalition – The Opportunity for Historic Change: Building National Support for Marriage Equality In December 2012, the U.S. Supreme Court announced that it would hear arguments in United States v.… Continued
Winner: Allstate Insurance Company – Giving Campaign – What do you heart? Since 1996, Allstate and its employees and agency owners have donated more than $87 million to charities across the U.S. through the annual… Continued
Winner: Consumer Electronics Association – GreenerGadgets.org The Consumer Electronics Association’s website GreenerGadgets.org is focused on increasing awareness of electronics recycling and the energy efficiency of electronics, one of the industry’s primary goals. GreenerGadgets.org is an online… Continued
Winner: Airlines for America – Don’t Ground America It was shaping up as the mother of all delays: The Federal Aviation Administration last April notifying Airlines for America (A4A) and airline carriers that furloughs of… Continued