CSR Awards: Video Initiatives

April 7th, 2014 by

Co-Winner: AT&T – Through the Eyes of a Phone – It Can Wait AT&T and FleishmanHillard teamed up to produce an emotional video that realistically depicts a texting-while-driving accident through the eyes of a smartphone. Beyond… Continued

CSR Awards: Workplace Innovation

April 7th, 2014 by

Winner: Entergy’s Power to Care Campaign The Power to Care is a resource for Entergy’s low-income customers. It is a long-standing program that provides assistance to the elderly and disabled who cannot pay their utility… Continued

CSR Awards: Volunteer Program

April 7th, 2014 by

Co-Winner: Oracle Volunteers Oracle Volunteers is a key component of the Oracle Corporate Citizenship program, enabling employees to achieve positive change in the communities where they live and work. The Oracle Volunteers program—established in 1991—… Continued

CSR Awards: Social Media Campaign

April 7th, 2014 by

Co-Winner: NBCUniversal – Share and Tell Each April, NBCUniversal celebrates Earth Week and uses it as an opportunity to bring green to its vast and diverse cross-company audience. For 2013, the company decided that, during… Continued

CSR Awards A-List: FleishmanHillard

April 7th, 2014 by

FleishmanHillard’s CSR practice helps clients seize the opportunities that flow from being a socially engaged and sustainable business. While the agency has been communicating clients’ social, environmental and financial leadership for decades, in 2007, FleishmanHillard… Continued


April 7th, 2014 by

MSLGROUP’s PurPle service is one of the fasting growing revenue streams in North America for the agency. PurPle was developed and launched at the right moment in the industry, as it was rooted in the… Continued

CSR Awards A-List: Weber Shandwick

April 7th, 2014 by

Weber Shandwick’s Social Impact team is a global offering that works with major corporations including Bank of America, Nike, Genentech, SABIC and more, to build strong communications platforms, and execute public, media and social engagement… Continued

Top Programs from the 2014 CSR A-List

March 20th, 2014 by

This year’s CSR A-List features top agencies and bold initiatives in the realm of corporate social responsibility.

Case Study: How a Capital Campaign at Low-Profile Ohio University Became a Springboard for a Major Rebranding Effort

March 3rd, 2014 by

When Ohio University learned in March 2012 that it was a contender in the NCAA Sweet 16 basketball tournament for the first time in 50 years, there was a media frenzy in the state of Ohio.

Great Lessons in Nonprofit PR

February 27th, 2014 by

Here’s the story of how a nonprofit was able to gain control of the message during a time of challenge and exceed its goals.