Each year, PR News celebrates the individuals and teams making a positive impact through nonprofit PR, marketing and communications campaigns at PR News’ Spring Awards luncheon in Washington, D.C. At this year’s luncheon, held March 22 at the National Press Club, PR News honored the winners and finalists of its Nonprofit PR Awards.
Corporate social responsibility leaders gathered in Washington, D.C., to celebrate the best CSR campaigns and teams of the last year at PR News’ Spring Awards luncheon on March 22, 2017. CSR Award winners and honorable mentions for campaigns in categories like CSR On a Shoestring, Community Affairs and Social Media were announced at the event, held at D.C.’s National Press Club. PR News also announced the winners and finalists of the 2017 Nonprofit PR Awards.
This is the sixth year we’re including the CSR Hall of Fame as part of PR News’ Spring Awards luncheon, which will be held March 22 at the National Press Club in Washington, D.C. At the luncheon we’ll also honor the winners and honorable mentions of PR News’ CSR Awards and Nonprofit PR Awards.
If you’re a PR professional and you’ve never had the opportunity to work a SXSW show on behalf of a brand, you should definitely add it to your career bucket list. There’s the sheer geography of SXSW—every street is lined with branded facades as companies take over venues for experiential marketing stunts. Not to mention the volume of social media and social ads that pump through every channel.
Messaging apps like WhatsApp and Messenger (both part of the Facebook family) are powerful platforms that are now being used by more and more people. As mass adoption occurs, the tipping point makes it justifiable for brands and services to invest in the development of bots and AI. And judging by this week’s SXSW, that tipping point isn’t far away.
Each year, PR News celebrates the communicators, agencies and organizations working to effect positive change in their communities and the world at large at its Spring Awards luncheon, where the winners of the CSR and Nonprofit PR awards will be announced. The Spring Awards luncheon and ceremony will be held at the National Press Club in Washington, D.C. on Wednesday, March 22, 2017. This year’s CSR Hall of Fame inductees, Agency CSR A-List and winners and honorable mentions will all be celebrated at the luncheon.
PR News will celebrate the winners and honorable mentions of its 2017 Nonprofit PR Awards at its annual Spring Awards luncheon celebrating the CSR and Nonprofit PR Awards at the National Press Club in Washington, D.C. on March 22, 2017. The Nonprofit PR Awards recognize excellence in key areas of nonprofit communications, from advocacy, branding and social media to crisis management, media relations and video campaigns.
Agencies of the future are not just service agencies. They don’t merely represent and provide counsel for brands. Instead, agencies of the future must also have distribution platforms, which provide data and qualified links, increase creativity, improve testing capacity and short-cut outreach efforts. If an agency is not actively constructing, acquiring or collaborating on distribution platform strategies, then its future may be short-lived.
As someone old enough to remember the 1980s, I pondered a question while organizing my thoughts before putting figurative pen to paper to write this article: In our age of social media, would today’s youth be able to comprehend J.R. Ewing of the old Dallas series? (Hint: Think Billy the Kid in a board room, only less ethical.)
Professional communicators give, give, give on behalf of their brand and their brand’s audience. Little time is left over for asking themselves the WIIFM question. How often do they focus their communications skills on building their own public profile and enhancing their own reputation? What are they doing to make influencers of themselves, and would they know where to start?