Shonduras Urges Audience Engagement, Creativity

May 23rd, 2017 by

There were things old and new during the sold-out 2017 Social Shake-Up Show’s opening general session today (May 23) in Atlanta. The new started right away, as six members of the Alpha Rho step dancers of Morehouse College literally kicked off the show with a rousing performance. And then Shonduras took over the stage.

IMG_1111 copy

Pre-Social Shake-Up Workshops Emphasize Knowing the Customer

May 22nd, 2017 by

The early bird gets the worm. That certainly applied to the pre-Social Shake-Up workshops, which featured plenty of personalized instruction on topics ranging from customer journey mapping, SEO and building online communities. The Social Shake-Up, which begins in earnest May 23, is sold out, yet the pre-show workshops were intimate and filled with important takeaways or shakeaways, perhaps.


It’s Time to Embrace the Earned Potential of Micro-Lead Media

May 22nd, 2017 by

As PR pros working in an age when even the term ‘new media’ feels old and social apps appear and disappear like stairwells at Hogwarts, we can’t simply sit back and watch earned opportunities slip away. We must evolve and expand by mining new communications platforms for the earned potential that lies within them. Since media companies have adopted social channels as a viable distribution method for their content, shouldn’t PR pros be working harder to earn coverage for clients from media…on social media?


How to Make Your Company a Top Place to Work

May 3rd, 2017 by

Are you engaged at work? Gallup says nearly 70% of employees are disengaged. How to fix that? Employee engagement begins during the hiring process and, if done well, continues throughout the employee’s career, writes PAN Communications’ chief Phil Nardone. Constant communication is critical to employee engagement. And having the right management team can make or break engagement. In addition to tips about engagement, Nardone provides other takeaways to help make your company a top place to work.


PR News Honors Its 2017 Social Media Award Winners and Honorable Mentions

May 2nd, 2017 by

PR News celebrated some of the year’s best social media campaigns on May 2 at the Yale Club in New York City, as well as the digital leader and social media team of the year. Karen Raskopf, chief communications officer at Dunkin’ Brands, delivered a keynote address on the future of social media and how to create relevant social experiences.


Pandora Puts Audience First and Sales Second as It Builds Thought Leadership on LinkedIn

May 1st, 2017 by

Many PR pros tend to ignore LinkedIn as a messaging platform for their brands. Shame. LinkedIn said Apr. 24 it has 500 million members. That’s up from August, when it said it had 450 million members. This announcement prompted us to think about how brands can tap into the LinkedIn base with their messages. We asked a brand communicator as well as a LinkedIn executive about best practices for brands trying to build engagement and market services on the platform.


Consumer Engagement With B2B Brands on Instagram Up 54% in Q4 ’16

May 1st, 2017 by

There’s little question that brands, even so-called unglamorous B2B brands that might seem to lack a compelling visual story, are finding Instagram a useful outlet for messaging. That was illustrated in our lead story last… Continued

michelin, beyond driving test

Platinum PR Award-Winning Tire Safety Campaign From Michelin Gains Traction Throughout the U.S.

April 28th, 2017 by

Every fall, PR News benchmarks excellence in PR, marketing and communications campaigns with its annual Platinum PR Awards luncheon. At the luncheon, award winners are recognized for outstanding contributions to the communications and marketing landscape, from video campaigns to social media initiatives to media events and more. With the Platinum PR Awards entry deadline around the corner on May 5, it’s an ideal time to take a look back at one of 2016’s Platinum awardees, Michelin, and examine how their campaign is having a lasting impact in the communications world and beyond.


How a So-Called Unglamorous Brand Builds Community on Instagram With Creative Content

April 24th, 2017 by

How can brands that supposedly lack a visual element create community and engagement on Instagram? One way is to expand the kind of content the brand provides. For example, at its essence is a large search engine for those seeking apartments and homes. On Instagram, though, it offers content about home decorating, entertaining, recipes, fitness and more, its AVP for social explains.

this is happy, happy family, platinum pr award winner

Platinum PR Award Winner Happy Family, One Year (and a Million Views) Later

April 21st, 2017 by

Each fall, PR News recognizes the best and most innovative marketing, communications and PR campaigns of the last year with its Platinum PR Awards program. The winners of awards in categories like best Social Media Campaign, Blog, Annual Report and many more have gone on to launch even more successful campaigns in following years. Some Platinum PR Award winners, like Happy Family, have taken successful campaigns and repurposed them as evergreen content.