Awards

Food Lion associates taking part in the Food Lions Feeds program at the Second Harvest Food Bank in Charlotte, NC.

Charlotte Photographer - PatrickSchneiderPhoto.com

Food Lion, IKEA, Michelin, PNC to Be Inducted Into PR News’ CSR Hall of Fame

March 16th, 2017 by

This is the sixth year we’re including the CSR Hall of Fame as part of PR News’ Spring Awards luncheon, which will be held March 22 at the National Press Club in Washington, D.C. At the luncheon we’ll also honor the winners and honorable mentions of PR News’ CSR Awards and Nonprofit PR Awards.

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Wolf Packs and Nudity: PR Trends at SXSW 2017

March 15th, 2017 by

If you’re a PR professional and you’ve never had the opportunity to work a SXSW show on behalf of a brand, you should definitely add it to your career bucket list. There’s the sheer geography of SXSW—every street is lined with branded facades as companies take over venues for experiential marketing stunts. Not to mention the volume of social media and social ads that pump through every channel.

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Rise of #SXSW Chatbots Is Real—and It’s Awesome

March 14th, 2017 by

Messaging apps like WhatsApp and Messenger (both part of the Facebook family) are powerful platforms that are now being used by more and more people. As mass adoption occurs, the tipping point makes it justifiable for brands and services to invest in the development of bots and AI. And judging by this week’s SXSW, that tipping point isn’t far away.

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PR News Announces 2017 CSR Award Finalists & CSR Agency A-List

March 9th, 2017 by

Each year, PR News celebrates the communicators, agencies and organizations working to effect positive change in their communities and the world at large at its Spring Awards luncheon, where the winners of the CSR and Nonprofit PR awards will be announced. The Spring Awards luncheon and ceremony will be held at the National Press Club in Washington, D.C. on Wednesday, March 22, 2017. This year’s CSR Hall of Fame inductees, Agency CSR A-List and winners and honorable mentions will all be celebrated at the luncheon.

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2017 Nonprofit PR Finalists Announced by PR News

March 9th, 2017 by

PR News will celebrate the winners and honorable mentions of its 2017 Nonprofit PR Awards at its annual Spring Awards luncheon celebrating the CSR and Nonprofit PR Awards at the National Press Club in Washington, D.C. on March 22, 2017. The Nonprofit PR Awards recognize excellence in key areas of nonprofit communications, from advocacy, branding and social media to crisis management, media relations and video campaigns.

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Why Agencies of the Future Must Have Distribution Platforms

February 27th, 2017 by

Agencies of the future are not just service agencies. They don’t merely represent and provide counsel for brands. Instead, agencies of the future must also have distribution platforms, which provide data and qualified links, increase creativity, improve testing capacity and short-cut outreach efforts. If an agency is not actively constructing, acquiring or collaborating on distribution platform strategies, then its future may be short-lived.

Getting Better at Doing Good: How Aflac Transformed its CSR Program

February 20th, 2017 by

As someone old enough to remember the 1980s, I pondered a question while organizing my thoughts before putting figurative pen to paper to write this article: In our age of social media, would today’s youth be able to comprehend J.R. Ewing of the old Dallas series? (Hint: Think Billy the Kid in a board room, only less ethical.)

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Want to Become an Online Influencer? Here’s What Your First Two Months Will Look Like

February 10th, 2017 by

Professional communicators give, give, give on behalf of their brand and their brand’s audience. Little time is left over for asking themselves the WIIFM question. How often do they focus their communications skills on building their own public profile and enhancing their own reputation? What are they doing to make influencers of themselves, and would they know where to start?

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Top Women in PR Share Wit and Wisdom at PR News Celebration in New York

January 24th, 2017 by

Each January in New York, PR News shines a spotlight on women who not only are best in class in PR and brand communications, they are leaders who inspire the next generations of women to rise to the C-suite level at brands, nonprofit organizations and agencies. On Jan. 24, 2017, PR News once again celebrated the Top Women in PR at the sold-out Manhattan Ballroom at New York’s Grand Hyatt.

Top Women in PR: Laverne McGee

January 9th, 2017 by

Laverne McGee, Director, Communications and External Affairs, Orange County Property Appraiser, Florida As director of communications and external affairs at the Orange County Property Appraiser (OCPA), Laverne McGee leads the Central Florida agency’s efforts to… Continued