PR News celebrated some of the year’s best social media campaigns on May 2 at the Yale Club in New York City, as well as the digital leader and social media team of the year. Karen Raskopf, chief communications officer at Dunkin’ Brands, delivered a keynote address on the future of social media and how to create relevant social experiences.
Many PR pros tend to ignore LinkedIn as a messaging platform for their brands. Shame. LinkedIn said Apr. 24 it has 500 million members. That’s up from August, when it said it had 450 million members. This announcement prompted us to think about how brands can tap into the LinkedIn base with their messages. We asked a brand communicator as well as a LinkedIn executive about best practices for brands trying to build engagement and market services on the platform.
There’s little question that brands, even so-called unglamorous B2B brands that might seem to lack a compelling visual story, are finding Instagram a useful outlet for messaging. That was illustrated in our lead story last… Continued
Every fall, PR News benchmarks excellence in PR, marketing and communications campaigns with its annual Platinum PR Awards luncheon. At the luncheon, award winners are recognized for outstanding contributions to the communications and marketing landscape, from video campaigns to social media initiatives to media events and more. With the Platinum PR Awards entry deadline around the corner on May 5, it’s an ideal time to take a look back at one of 2016’s Platinum awardees, Michelin, and examine how their campaign is having a lasting impact in the communications world and beyond.
How can brands that supposedly lack a visual element create community and engagement on Instagram? One way is to expand the kind of content the brand provides. For example, ForRent.com at its essence is a large search engine for those seeking apartments and homes. On Instagram, though, it offers content about home decorating, entertaining, recipes, fitness and more, its AVP for social explains.
Each fall, PR News recognizes the best and most innovative marketing, communications and PR campaigns of the last year with its Platinum PR Awards program. The winners of awards in categories like best Social Media Campaign, Blog, Annual Report and many more have gone on to launch even more successful campaigns in following years. Some Platinum PR Award winners, like Happy Family, have taken successful campaigns and repurposed them as evergreen content.
PR News will celebrate the winners and honorable mentions of its 2017 Social Media Awards at its annual Social Media Awards luncheon at the Yale Club in New York City on May 2, 2017. The Social Media Awards showcase the top social media campaigns and honor the individuals behind them. Dunkin’ Brands CCO Karen Raskopf will deliver a keynote address.
Each year, PR News celebrates the individuals and teams making a positive impact through nonprofit PR, marketing and communications campaigns at PR News’ Spring Awards luncheon in Washington, D.C. At this year’s luncheon, held March 22 at the National Press Club, PR News honored the winners and finalists of its Nonprofit PR Awards.
Corporate social responsibility leaders gathered in Washington, D.C., to celebrate the best CSR campaigns and teams of the last year at PR News’ Spring Awards luncheon on March 22, 2017. CSR Award winners and honorable mentions for campaigns in categories like CSR On a Shoestring, Community Affairs and Social Media were announced at the event, held at D.C.’s National Press Club. PR News also announced the winners and finalists of the 2017 Nonprofit PR Awards.
This is the sixth year we’re including the CSR Hall of Fame as part of PR News’ Spring Awards luncheon, which will be held March 22 at the National Press Club in Washington, D.C. At the luncheon we’ll also honor the winners and honorable mentions of PR News’ CSR Awards and Nonprofit PR Awards.