Awards

shutterstock_531336667

How Cox Enterprises Ensures Its CSR Effort Resonates With Communities

August 1st, 2017 by

The chief spokesperson for Cox Enterprises discusses how to make certain your CSR effort will resonate with the most importance stakeholders of all: the volunteers involved in the CSR and your audience. Remember, CSR is largely about causes or the good people doing volunteer work, not your brand.

VIDEO shutterstock_305148260

Rich Dad Enjoys 76% Rise in Consumer Engagement in June With Videos

July 24th, 2017 by

As we saw last week, June was a down month for consumer engagement with beauty and auto influencers. That also was the case with fashion and finance, as exclusive data from Shareablee shows

linkedin, video, native

LinkedIn Shares What Its New Video Feature Means for Communicators

July 21st, 2017 by

It may be a little late to the party, but with its upcoming native video feature, LinkedIn is poised to provide brand communicators with a new way to capture attention on the platform. PR News asked Tatiana De Almeida, a member of LinkedIn’s corporate communications team, about LinkedIn video’s likely applications for professional communicators, how to measure its success and how it’s unique among video features on other social platforms.

youtube, channel

10 Tips to Draw More Eyes to Your YouTube Videos

June 14th, 2017 by

YouTube videos can sometimes seem like the one-hit wonders of the content universe. But the good news is that through strong SEO strategy and tactical outreach, little-noticed YouTube videos can still be a powerful vehicle for drawing in new audiences. Matt Goldberg, who creates and promotes video content for Chicago-based machine tool manufacturer Lyndex-Nikken—as well as founding production company MBG Films, which boasts 8.5 million views and over 13,000 subscribers—shares 10 recommendations for increasing YouTube views.

homepod-white-shelf

Debut of HomePod Sparks Debate on Communicators And Use of Voice-Activation Tech

June 12th, 2017 by

When people came up for air last week long enough to discuss something other than the tribulations of Misters Comey and Trump, a few of them spoke about Apple’s new HomePod. That was our cue to ask communicators if their brands are invested in voice activation. We also wondered if it’s time for communicators to begin making significant investments in voice activation.

2016 Top Places to Work in PR: Aflac Corporate Communications

June 6th, 2017 by

Aflac is among the most diverse companies in America. In fact, its workforce is comprised of a high percentage of both women (67 percent) and minorities (40 percent). In addition to employer-sponsored health care benefits… Continued

2016 Top Places to Work in PR: Adobe Systems

June 6th, 2017 by

At the heart of Adobe’s core values lies the belief that groundbreaking ideas come from everywhere in the company and that Adobe’s people are its greatest asset. The company offers a variety of benefits to… Continued

shutterstock_391095394

Conference Board Study Urges B2B C-Suites To Broaden View of Social Media for Business

May 29th, 2017 by

Similar to one of the themes running through the recent, sold-out Social Shake-Up Show, an idea at the heart of the Conference Board’s new study is that some members of the C-Suite continue to doubt the importance of social media as a valuable business tool. The culprits most often reside in the C-Suites of B2B brands, says the report, made available early and exclusively to PR News Pro. One solution is emphasize the positive attributes of social in business terms, the study says.

Strong Opinions: SNL's Cecily Strong at SSU
Photo: Jkleinphotography.com

Cecily Strong in a Conversation You Wished You’d Started

May 24th, 2017 by

The Saturday Night Live actor who plays the girl you wish you hadn’t started a conversation with at a party turned out to be quite conversant about social media during Tuesday afternoon’s session of the sold-out Social Shake-Up in Atlanta. Actor/comedian/activist Cecily Strong provided trenchant points about social media as it relates to celebrities and brands. There were plenty of laughs, too. Photo: www.Jkleinphotography.com

promo291663693

Shonduras Urges Audience Engagement, Creativity

May 23rd, 2017 by

There were things old and new during the sold-out 2017 Social Shake-Up Show’s opening general session today (May 23) in Atlanta. The new started right away, as six members of the Alpha Rho step dancers of Morehouse College literally kicked off the show with a rousing performance. And then Shonduras took over the stage.