Awards

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Platinum PR Award Winner Happy Family, One Year (and a Million Views) Later

April 21st, 2017 by

Each fall, PR News recognizes the best and most innovative marketing, communications and PR campaigns of the last year with its Platinum PR Awards program. The winners of awards in categories like best Social Media Campaign, Blog, Annual Report and many more have gone on to launch even more successful campaigns in following years. Some Platinum PR Award winners, like Happy Family, have taken successful campaigns and repurposed them as evergreen content.

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2017 Social Media Awards Finalists Announced by PR News

March 29th, 2017 by

PR News will celebrate the winners and honorable mentions of its 2017 Social Media Awards at its annual Social Media Awards luncheon at the Yale Club in New York City on May 2, 2017. The Social Media Awards showcase the top social media campaigns and honor the individuals behind them. Dunkin’ Brands CCO Karen Raskopf will deliver a keynote address.

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Nonprofit PR Award Winners & Honorable Mentions Celebrated at PR News’ Spring Awards Luncheon

March 22nd, 2017 by

Each year, PR News celebrates the individuals and teams making a positive impact through nonprofit PR, marketing and communications campaigns at PR News’ Spring Awards luncheon in Washington, D.C. At this year’s luncheon, held March 22 at the National Press Club, PR News honored the winners and finalists of its Nonprofit PR Awards.

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PR News’ 2017 CSR Award Winners Announced

March 22nd, 2017 by

Corporate social responsibility leaders gathered in Washington, D.C., to celebrate the best CSR campaigns and teams of the last year at PR News’ Spring Awards luncheon on March 22, 2017. CSR Award winners and honorable mentions for campaigns in categories like CSR On a Shoestring, Community Affairs and Social Media were announced at the event, held at D.C.’s National Press Club. PR News also announced the winners and finalists of the 2017 Nonprofit PR Awards.

Food Lion associates taking part in the Food Lions Feeds program at the Second Harvest Food Bank in Charlotte, NC.

Charlotte Photographer - PatrickSchneiderPhoto.com

Food Lion, IKEA, Michelin, PNC to Be Inducted Into PR News’ CSR Hall of Fame

March 16th, 2017 by

This is the sixth year we’re including the CSR Hall of Fame as part of PR News’ Spring Awards luncheon, which will be held March 22 at the National Press Club in Washington, D.C. At the luncheon we’ll also honor the winners and honorable mentions of PR News’ CSR Awards and Nonprofit PR Awards.

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Wolf Packs and Nudity: PR Trends at SXSW 2017

March 15th, 2017 by

If you’re a PR professional and you’ve never had the opportunity to work a SXSW show on behalf of a brand, you should definitely add it to your career bucket list. There’s the sheer geography of SXSW—every street is lined with branded facades as companies take over venues for experiential marketing stunts. Not to mention the volume of social media and social ads that pump through every channel.

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Rise of #SXSW Chatbots Is Real—and It’s Awesome

March 14th, 2017 by

Messaging apps like WhatsApp and Messenger (both part of the Facebook family) are powerful platforms that are now being used by more and more people. As mass adoption occurs, the tipping point makes it justifiable for brands and services to invest in the development of bots and AI. And judging by this week’s SXSW, that tipping point isn’t far away.

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PR News Announces 2017 CSR Award Finalists & CSR Agency A-List

March 9th, 2017 by

Each year, PR News celebrates the communicators, agencies and organizations working to effect positive change in their communities and the world at large at its Spring Awards luncheon, where the winners of the CSR and Nonprofit PR awards will be announced. The Spring Awards luncheon and ceremony will be held at the National Press Club in Washington, D.C. on Wednesday, March 22, 2017. This year’s CSR Hall of Fame inductees, Agency CSR A-List and winners and honorable mentions will all be celebrated at the luncheon.

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2017 Nonprofit PR Finalists Announced by PR News

March 9th, 2017 by

PR News will celebrate the winners and honorable mentions of its 2017 Nonprofit PR Awards at its annual Spring Awards luncheon celebrating the CSR and Nonprofit PR Awards at the National Press Club in Washington, D.C. on March 22, 2017. The Nonprofit PR Awards recognize excellence in key areas of nonprofit communications, from advocacy, branding and social media to crisis management, media relations and video campaigns.

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Why Agencies of the Future Must Have Distribution Platforms

February 27th, 2017 by

Agencies of the future are not just service agencies. They don’t merely represent and provide counsel for brands. Instead, agencies of the future must also have distribution platforms, which provide data and qualified links, increase creativity, improve testing capacity and short-cut outreach efforts. If an agency is not actively constructing, acquiring or collaborating on distribution platform strategies, then its future may be short-lived.