Awards

2010 Platinum PR Awards: Anniversary Campaign

October 5th, 2010 by

Winner: Sesame Workshop – Sesame Street’s 40th Anniversary Tasked with honoring Sesame Street’s 40th anniversary, Sesame Workshop crafted a robust campaign to cement the show’s iconic legacy and to market its new segments, format and CGI animation style. With… Continued

2010 Platinum PR Awards: On a Shoestring Campaign

October 5th, 2010 by

Winner: Marketing 24/7 Inc. – “Business Makeover Birmingham” Ruwena Healy, president of Marketing 24/7, joined with Dent, Baker & Co. and Corsini Consulting Group to launch a business makeover contest in 2009 that would provide $30,000… Continued

2010 Platinum PR Awards: Community Relations

October 5th, 2010 by

Winner: Cone Inc. with Time Warner Cable Time Warner Cable’s Connect a Million Minds Enlisting agency partner Cone, Time Warner Cable sought to align its philanthropy with its technologically forward-thinking image. The resulting Connect a Million… Continued

2010 Platinum PR Awards: Speeches

October 5th, 2010 by

Winner: General Electric – Jeff Immelt’s Renewing American Leadership Speech at West Point On Dec. 9, 2009, GE CEO Jeff Immelt delivered a speech to graduating cadets at the U.S. Military Academy at West Point. The speech focused… Continued

2010 Platinum PR Awards: Social Media Campaign

October 4th, 2010 by

Miller Meiers H&R Block Get It Right Social Community H&R’s strategic goals for a social media platform included becoming a live conduit for sharing ideas and advice and establishing itself as a friendly, reassuring source… Continued

2010 Platinum PR Awards: Event Marketing

October 4th, 2010 by

Winner: First Degree, on behalf of WomenHeart Cheerios Circle of Helping Hearts Tour Leveraging its status as cholesterol-reducing breakfast champion, Cheerios partnered with First Degree and heart health-focused charity WomenHealth to provide cholesterol screenings to minority… Continued

PR News Announces Winners of 2012 Nonprofit PR Awards

March 15th, 2012 by

Excellence in nonprofit communications was celebrated at a luncheon event at Washington, D.C.’s National Press Club on March 15.

2012 Nonprofit PR Awards: Internal Publication

March 15th, 2012 by

Winner: Robert R. McCormick Foundation — LINK: McCormick Foundation Employee Multimedia E-Magazine After welcoming a new CEO in 2009, the Foundation has been proactive in pursuing a stronger leadership role in order to affect positive change in… Continued

2012 Nonprofit PR Awards: Volunteer Program

March 15th, 2012 by

Winner: Barefoot Wine, Surfrider Foundation and Hunter Public Relations — Barefoot Wine Beach Rescue Project In summer 2011, Hunter PR, working with Surfrider Foundation, hosted four large-scale events and 17 smaller-scale events in which volunteers cleaned… Continued

2012 Nonprofit PR Awards: Video and or Podcast Program

March 15th, 2012 by

Winner: Counterpart International — Multimedia Package: Guatemala As a nonprofit working in 23 countries to empower communities and institutions to drive and sustain their own development, sometimes Counterpart International’s staff is absorbed in their own… Continued