It’s dangerous to take anything out of context, particularly data. Facebook’s user numbers are gargantuan and are continuing to grow modestly. Still, digging down, you’ll find older people fueling its growth and younger folks departing or not visiting the social channel at all.
On Jan. 23 in New York, PR News celebrated its 2018 Top Women in PR. These inspiring women have risen above the crowd to make a difference in their workplaces and in their communities, both as communications professionals and as mentors to other women. We took some time out at the luncheon to speak with some of them on camera.
This weekend, one of the most-viewed sporting events in the world kicks off in PyeongChang, South Korea. But it’s not just athletes that will be strutting their stuff on the world’s biggest stage. For the brands that serve as official sponsors, the Winter Olympics provide a perfect opportunity to combine storytelling skills with the natural drama of international competition. Here’s a look at how some of those brands are leveraging the games, using everything from influencer marketing strategies to virtual reality experiences.
Comedian/actor Jim Carrey has begun a campaign to dump Facebook due to the company’s profiting off fake news and ads it sold to Russian agents during the U.S. presidential election. Part of Carrey’s beef is that Facebook still isn’t doing enough to stop it. He’s removed his Facebook page, given up his Facebook shares and urges concerned investors to do the same. Should Facebook consider Carrey’s actions a crisis or a bad day?
Each January, PR News celebrates women who not only are best-in-class communicators, they are leaders who continue to inspire the next generations of women to rise to the C-suite level at brands, nonprofit organizations and agencies. On Jan. 23, 2018, PR News once again honored the Top Women in PR at New York’s Grand Hyatt.
In 2017, Carmen Collins became the manager of Cisco’s talent brand social media team globally, a year after creating one of the industry’s top employee advocacy programs. Launched as a pilot in the spring of 2016 and a full-fledged program in the summer of 2016, the WeAreCisco Snapchat channel was Collins’ brainchild. In the last 12 months, the program has doubled unique daily views while flashing completion rates of 60% to 70% completion rates are way above industry average research.
Intern of the Year Delaney Lanker was tasked with drafting HP’s pitches, researching media targets and conducting outreach to lifestyle, travel and parenting magazines. In less than a month, she placed HP product Sprocket with Travel & Leisure, which has a print audience of 6.3 million. A natural leader, Lanker also shows HP’s other interns—many of whom have never had a “real” job before—best practices for taking notes in meetings, writing blog posts and asking for feedback.
It’s not a surprise that Facebook is the dominant social platform. That was one of the conclusions from the 3rd annual RBC Capital Markets study of 5,000 U.S. Internet users. There were surprises, though. One of them was the satisfaction rates of the various platforms (Facebook could do better here). Another surprise (well, not really) was the dominant showing of Snapchat with children and teens.
Many of us believe we know all about activist investors. A pair of investors threw a curveball last weekend, urging that Apple seriously consider warning parents about the dangers of excessive iPhone use for children and teens. Their demands were well crafted and included a bevy of studies and statistics.
2017 could be described as the year of social video, particularly for U.S. B2C brands, as data provided exclusively to PR News by Shareablee demonstrates. It was also a year where brands began to become more mature in their social media choices, posting fewer times but accruing more consumer engagement.