Agencies of the future are not just service agencies. They don’t merely represent and provide counsel for brands. Instead, agencies of the future must also have distribution platforms, which provide data and qualified links, increase creativity, improve testing capacity and short-cut outreach efforts. If an agency is not actively constructing, acquiring or collaborating on distribution platform strategies, then its future may be short-lived.
As someone old enough to remember the 1980s, I pondered a question while organizing my thoughts before putting figurative pen to paper to write this article: In our age of social media, would today’s youth be able to comprehend J.R. Ewing of the old Dallas series? (Hint: Think Billy the Kid in a board room, only less ethical.)
Professional communicators give, give, give on behalf of their brand and their brand’s audience. Little time is left over for asking themselves the WIIFM question. How often do they focus their communications skills on building their own public profile and enhancing their own reputation? What are they doing to make influencers of themselves, and would they know where to start?
Each January in New York, PR News shines a spotlight on women who not only are best in class in PR and brand communications, they are leaders who inspire the next generations of women to rise to the C-suite level at brands, nonprofit organizations and agencies. On Jan. 24, 2017, PR News once again celebrated the Top Women in PR at the sold-out Manhattan Ballroom at New York’s Grand Hyatt.
Laverne McGee, Director, Communications and External Affairs, Orange County Property Appraiser, Florida As director of communications and external affairs at the Orange County Property Appraiser (OCPA), Laverne McGee leads the Central Florida agency’s efforts to… Continued
Mary McGinty, Senior Director, Communications, U.S. Chamber of Commerce Foundation Mary McGinty led the Chamber Foundation through a complete rebrand with the intention of strategically positioning the organization as more contemporary and to elevate public… Continued
Each year at this time we ask communicators what issues loom large for them in the new year. Last year integration, mobile and content dominated (PRN , Nov. 16, 2015).
The dedicated PR and communications professionals behind the best PR and marketing campaigns of the past year were honored on Dec. 6, 2016, at PR News’ Winter Awards luncheon, held at the historic National Press Club in Washington, D.C. At the luncheon PR News announced the winners of its 2016 PR People Awards in categories that included Brand Marketer of the Year, Spokesperson of the Year, Social Media Professional of the Year, Intern of the Year and Public Affairs Professional of the Year, among others.
The young PR professionals behind some of the best PR and marketing campaigns of the past year were honored on Dec. 6 as part of PR News’ Winter Awards luncheon, held at the historic National Press Club in Washington, D.C. At the luncheon, PR News celebrated the winners of its 2016 Rising PR Stars Awards 30 & Under, a group of hardworking and highly creative young PR professionals representing a diverse array of agencies, corporations, nonprofit organizations and professional associations from around the country.
What’s your dream job? Where would you work in PR if it were entirely up to you? PR News will honor these workplaces at an awards luncheon Dec. 6 at the historic National Press Club in Washington, D.C., where we will also bestow awards for PR People, Rising PR Stars and Diversity & Inclusion.