Awards

HP, intern of the year, delaney lanker

PR Intern of the Year Lanker Led HP to Media Pitching Victory

January 9th, 2018 by

Intern of the Year Delaney Lanker was tasked with drafting HP’s pitches, researching media targets and conducting outreach to lifestyle, travel and parenting magazines. In less than a month, she placed HP product Sprocket with Travel & Leisure, which has a print audience of 6.3 million. A natural leader, Lanker also shows HP’s other interns—many of whom have never had a “real” job before—best practices for taking notes in meetings, writing blog posts and asking for feedback.

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Facebook Dominates, Snapchat Tops With Teens

January 9th, 2018 by

It’s not a surprise that Facebook is the dominant social platform. That was one of the conclusions from the 3rd annual RBC Capital Markets study of 5,000 U.S. Internet users. There were surprises, though. One of them was the satisfaction rates of the various platforms (Facebook could do better here). Another surprise (well, not really) was the dominant showing of Snapchat with children and teens.

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Investors Urge Apple to Consider Dangers of Youth Phone Usage Yet Adults Are Addicted Too

January 9th, 2018 by

Many of us believe we know all about activist investors. A pair of investors threw a curveball last weekend, urging that Apple seriously consider warning parents about the dangers of excessive iPhone use for children and teens. Their demands were well crafted and included a bevy of studies and statistics.

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Consumer Engagement With B2C Brands in 2017 Grows Slightly, Engagement With Video Up 40%

January 9th, 2018 by

2017 could be described as the year of social video, particularly for U.S. B2C brands, as data provided exclusively to PR News by Shareablee demonstrates. It was also a year where brands began to become more mature in their social media choices, posting fewer times but accruing more consumer engagement.

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Crisis Manager of the Year Molly Levinson Deftly Battled Fake News

January 4th, 2018 by

Molly Levinson is a known problem-solver and in 2017, the problem she tackled was fake news.

Levinson led the crisis management and communications efforts for the matter widely known as “Pizzagate”—months of sustained online attacks and perpetuation of conspiracy theories aimed primarily toward a Washington, D.C. restaurant, Comet Ping Pong—which spread virally online.

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Outrage From Logan Paul Video and Trump’s Nuclear Tweets Puts Social Platforms on the Alert

January 3rd, 2018 by

It is said there are two sides to every story. Similarly the internet and social media platforms have their pros and cons, although the net’s bad characteristics often receive the dominant share of attention. 2018 might mark a consensus around a new code of conduct for social media as several breaking stories seem to demonstrate.

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Top Women in PR to Take Celebratory Spotlight Jan. 23 in NYC

January 2nd, 2018 by

PR News will kick off 2018 with its celebration of the Top Women in PR on Jan. 23 at New York’s Grand Hyatt. This annual luncheon event tends to be much more than a parade of illustrious business executives. Top Women in PR honorees typically share their deepest-held lessons learned and, most significantly, talk about the mentors who have meant the most to them.

Student of the Year_Maddy_Gildersleeve_Drake University

Student of the Year Gildersleeve Defines Excellence at Drake University

December 29th, 2017 by

A dual-degree Marketing and Public Relations senior, Maddy Gildersleeve has excelled inside the classroom and out. Just within the past year, she has garnered experience as a digital marketing intern for Meredith Corp., a social media and marketing strategist for Power Life Yoga and an account management intern for FCB Chicago, where she played critical roles coordinating project timelines and conducting digital media research.

Paypal, Franz Paasche, PR Professional of the Year

Corporate/Nonprofit PR Professional of the Year Paasche Drove PayPal’s Hurricane Relief Efforts

December 28th, 2017 by

With Franz Paasche leading the way, PayPal’s communications function has helped shift perception of the company from its legacy reputation as a “button on a website” for online payments to an innovative financial platform that collaborates across the industry to provide secure commerce experiences wherever users are actively engaged. And after recent tragedies, including Hurricane Harvey, Paasche has acted as a key advisor in the development and launch of a disaster relief campaign.

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Marketers of the Year Callahan and DeRouen Defined Their Brands as Industry Leaders

December 27th, 2017 by

Marketer of the Year Dawn Callahan is an award-winning marketing visionary who is part of the leadership team that took Boingo Wireless from a small startup to a global Wi-Fi leader. Meanwhile, Callahan’s co-winner Luke DeRouen has been responsible for solidifying Arby’s brand communications strategy over the past three years—a strategy that has resulted in the brand delivering exceptional programming and increased sales results.