Cone Communications In continuing its high standard for CSR activities, in 2012 Cone Communications introduced a new approach called Corporate Social ReturnSM, which centers on measurable business, brand and societal impacts that yield benefits for… Continued
Winner: Cone Communications for Nestlé Waters North America – Reinventing Recycling through an Extended Producer Responsibility Model In 2008, Nestlé Waters North America (NWNA) set an ambitious goal to double recycling rates for PET plastic beverage… Continued
Winner: DuPont – Drive to Zero Landfill Communications Campaign The DuPont Building Innovations business in 2009 embarked on a three year "Drive to Zero Landfill" program to completely eliminate the 81 million pounds of landfill… Continued
Winner: Edelman/Unilever – Dove and Girl Scouts Rock the Mall: Dove presents Women Who Should Be Famous Talk about buffing up a successful PR campaign. Dove soap was looking to refresh the discussion about the… Continued
Blick & Staff Communications Now in its 20th year of communications work rooted in corporate social responsibility, what makes Blick & Staff unique is its long-term client and cause partner relationships (many 10+ years)… Continued
Winner: Discovery Communications – Discovery Impact: Creating Change In the fall of 2012, Discovery Communications continued to strengthen its CSR brand, Discovery Impact, through the launch of the third annual Discovery Impact: Creating Change, a… Continued
Winner: Food Network’s Hunger Hits Home Campaign Narrated by actor and campaign spokesperson Jeff Bridges, Hunger Hits Home examined the issue of childhood hunger through the eyes of those on the frontlines—parents and children, anti-hunger… Continued
It’s not easy facing the 24/7 pressures of a PR job. That’s why PR News feted the organizations that foster an excellent working environment and a solid work/life balance at the PR News People Awards in Washington, D.C.
The year’s best communicators were honored at a luncheon ceremony at the National Press Club in Washington, D.C.