Nonprofit

PR News 2016 Nonprofit PR Awards: Advocacy Campaign and Lobbying Effort

March 17th, 2016 by

Winner: United Nations Foundation—Public Affairs Team It was a big year for the UN Foundation Public Affairs Team, as the UN Foundation’s Global Goals Communications Campaign bolstered the public dialogue and increased and enhanced reporting… Continued

PR News 2016 Nonprofit PR Awards: Branding/Re-Branding

March 17th, 2016 by

Winner: Right Hat—A New Way of Thinking Waynflete School was struggling with the public’s perception that the school was not academically rigorous, too “artsy” and primarily for wealthy families. Although the school was widely loved… Continued

PR News 2016 Nonprofit PR Awards: Corporate/Nonprofit Partnership

March 17th, 2016 by

Winner: Edelman—American Lung Association’s LUNG FORCE With few corporate sponsors and an aging donor base that often gave $25 or less, the American Lung Association had to reinvigorate its organization or risk losing staff, eroding… Continued

PR News 2016 Nonprofit PR Awards: Digital PR and Marketing

March 17th, 2016 by

Winner: Taco Bell Foundation—”Potential” Campaign The Taco Bell Foundation aimed to start a social media movement to empower teens to recognize their potential and graduate high school. Starting last June, the Taco Bell Foundation launched… Continued

PR News 2016 Nonprofit PR Awards: Event PR

March 17th, 2016 by

Winner: Children’s Miracle Network Hospitals—Champions for Children’s Hospitals The Champions Ambassador Tour is part of an annual program designed to generate awareness of Children’s Miracle Network Hospitals (CMN Hospitals), the important work of its 170… Continued

PR News 2016 Nonprofit PR Awards: Fundraising

March 17th, 2016 by

Winner: 92nd Street Y, United Nations Foundation, Coyne PR, Edelman, Fenton, FleishmanHillard, Havas PR North America, Sunshine Sachs, Turner 4d, Weber Shandwick —#GivingTuesday: The Day the World Gave Back Black Friday. Cyber Monday. #GivingTuesday! We… Continued

PR News 2016 Nonprofit PR Awards: Marketing

March 17th, 2016 by

Winner: Taco Bell Foundation—”Potential” Campaign Taco Bell is a brand with a purpose, and works hard every day to help others get a little more out of life—and empowering teens is a big part of… Continued

PR News 2016 Nonprofit PR Awards: Media Relations

March 17th, 2016 by

Winner: U.S. Green Building Council—Top 10 LEED States The U.S. Green Building Council’s (USGBC) Top 10 States for LEED campaign is one of the organization’s most important and highly visible public affairs campaigns, and it… Continued

PR News 2016 Nonprofit PR Awards: PR on a Shoestring Budget

March 17th, 2016 by

Winner: Girl Scouts of the USA—Girl Scouts Adds a ‘Byte’ to Its Iconic Cookie Program In 2014, Girl Scouts of the USA (GSUSA) launched “Digital Cookie,” a groundbreaking addition to its iconic cookie program, adding… Continued

PR News 2016 Nonprofit PR Awards: Public Affairs/Issues Management

March 17th, 2016 by

Winner: Havas PR North America—Moving Mountains to Draw Attention to Sacred Navajo Land In northern Arizona, the majestic San Francisco Peaks are among the most sacred of all places to the Navajo Nation. They are… Continued