Digital PR


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2012 Digital PR Awards: Digital Marketing Campaign – $500K+

To combat consumers railing against HP’s cost of ink, HP and Porter Novelli put a human face on the issue, designating a supply techonology specialist as HP’s resident "Inkologist." | MORE »

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2012 Digital PR Awards: Listening Campaign

Cone Communications went to real life consumers who were lactose intolerant to listen to their concerns and issues and learn from them. | MORE »

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2012 Digital PR Awards: Crisis Management

Faced with the infamous "Alec Baldwin tweeting" situation on one of its flights, American Airlines used its prior-established plan to immediately acknowledge the crisis. | MORE »

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2012 Digital PR Awards: Video

A rigged vending machine offered free Coke in exchange for hugs and kisses. It resulted in over 1.5 YouTube views. | MORE »

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2012 Digital PR Awards: Digital PR Team of the Year

The three person American Red Cross team stays busy with its 3,000 social media mentions per day; top brands are turning to MWW Group for its digital prowess. | MORE »

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2012 Digital PR Awards: Public Affairs

The International Franchise Association’s campaign has led to placing 7,200 veterans in careers in franchising. | MORE »

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2012 Digital PR Awards: Digital Marketing Campaign – $500K+

To combat consumers railing against HP’s cost of ink, HP and Porter Novelli put a human face on the issue, designating a supply techonology specialist as HP’s resident "Inkologist." | MORE »

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2012 Digital PR Awards: Influencer Communications

Faced with the challenge of educating the people of Colorado about the benefits of healthy living, Ground Floor Media enlisted a team of inluential bloggers to increase engagement. | MORE »

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2012 Digital PR Awards: Intranet

Built with the input from more than 100 stakeholders in 25 hours of meetings, CONNECT truly connected its 4,000 staff worldwide, attracting more than 50,000 page views on launch day. | MORE »

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2012 Digital PR Awards: Contest/Game

Uncle Ben’s and Porter Novelli launched and promoted Ben’s Beginner Cooking Contest, a Facebook-driven video submission contest which attracted over 700 submissions. | MORE »

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