Digital PR

Digital PR Awards: Cause Marketing/CSR

October 13th, 2014 by

Winner: APCO Worldwide – IKEA Brighter Lives for Refugees: the One Night without Lights Social Media Challenge In 2013, more than 2 million people became refugees – a near twenty-year record. The refugee camps these… Continued

Digital PR Awards: Contest/Game

October 13th, 2014 by

Winner: Esurance – #EsuranceSave30 Esurance opted to buy the first commercial slot following Super Bowl XLVIII, and by doing so, saved 30 percent, which added up to a whopping $1.5 million. Instead of just absorbing… Continued

Digital PR Awards: Digital Marketing Campaign ($100K-$200K)

October 13th, 2014 by

Winner: AICPA – #CPAPOWERED Social Media Campaign The #CPAPOWERD campaign was sponsored by the AICPA to reinforce the value and reputation of CPAs as the premier providers of tax and personal financial planning services, to… Continued

Digital PR Awards: Digital Marketing Campaign ($100K and under)

October 13th, 2014 by

Winner: Marina Maher Communications – Secret and Diana Nyad Blow Social Engagement out of the Water Secret, along with Marina Maher Communications, worked with 64-year-old swimmer Diana Nyad and her team to document an unprecedented… Continued

Digital PR Awards: Digital Marketing Campaign ($200K – 500K)

October 13th, 2014 by

Winner: Coty Inc. – The Marc Jacobs Tweetshop Coty Inc.’s task was to generate international PR and social media coverage for the popular Daisy Marc Jacobs fragrance. With an already loyal following, they knew that… Continued

Digital PR Awards: Digital Marketing Campaign ($500K +)

October 13th, 2014 by

Winner: FCB Health – HEY MS, Take This! For decades, people living with multiple sclerosis (MS) had only injections available to treat their condition. In 2010, Novartis’ GILENYA became the first oral treatment indicated for… Continued

Digital PR Awards: Digital PR Campaign – General Excellence

October 13th, 2014 by

Winners: Taylor Strategy – Taco Bell Shakes up the Breakfast Routine and Weber Shandwick – Smoke is the Bandit with Mobil 1 Taylor Strategy – Taco Bell Shakes up the Breakfast Routine March 2014 marked… Continued

Digital PR Awards: Email Newsletters

October 13th, 2014 by

Winner: Columbia University School of Nursing – @ColumbiaNursing e-Newsletter Columbia University School of Nursing’s e-Newsletter @ColumbiaNursing debuted in March 2013, and since then, alumni-giving has increased substantially. In fact, cumulative 12-month donations more than doubled… Continued

Digital PR Awards: Employee Communications Online

October 13th, 2014 by

Winner: RF|Binder on behalf of CVS Health – CVS Health Celebrates the Spirit of Volunteerism on #GivingTuesday On December 2, 2013, for the second year in a row, charities, families, businesses, community centers, and students… Continued

Digital PR Awards: Influencer Communications

October 13th, 2014 by

Winner: Biosector 2 and Novartis Oncology – Count Us, Know Us, Join Us: Uniting the Advanced Breast Cancer Community Despite widespread attention and knowledge of breast cancer, the estimated 250,000 women living with advanced breast… Continued