Winner: 451 Marketing – AstraZeneca’s Remedy 451 Marketing set out to put AstraZeneca Jobs at the forefront of all qualified searchers and it succeeded. Starting in August 2013, 451 Marketing prescribed a comprehensive search and… Continued
Winner: Sway Group – Energems Chocolate Energy Energize Facebook Community Energems Chocolate Energy are bite-sized, hard-coated gems made with delicious chocolate that contain caffeine, B vitamins, Suntheanine and a unique energy blend. The product is… Continued
Winner: Marina Maher Communications – Head & Shoulders “Season of the #Whiff” Striking out is probably the last thing you’d want to associate with a product launch. But when Head & Shoulders, the official shampoo… Continued
Winners: Clever Girls Collective – #Batkid Saves San Francisco and Taylor Strategy – Taco Bell Shakes up the Breakfast Routine #Batkid Saves San Francisco Clever Girls Collective created a social media plan for Make-A-Wish Greater… Continued
PR News announced the winners and honorable mentions of its 2014 Digital PR and Agency Elite Awards at a lively luncheon at the Grand Hyatt in New York City on October 10, 2014.
The Major League Baseball Fan Cave generated nearly three times as many media impressions in 2012 (4.4 billion vs. 1.5 billion in 2011) compared to 2011, and its social media impressions grew by a whopping 730% (1.7 billion vs. 230 million).