Digital PR


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2012 Digital PR Awards: Listening Campaign

Cone Communications went to real life consumers who were lactose intolerant to listen to their concerns and issues and learn from them. | MORE »

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2012 Digital PR Awards: Crisis Management

Faced with the infamous "Alec Baldwin tweeting" situation on one of its flights, American Airlines used its prior-established plan to immediately acknowledge the crisis. | MORE »

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2012 Digital PR Awards: Viral Campaign

A well-known brand combined with well-known pitchmen equaled a successful campaign for Head & Shoulders. | MORE »

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2012 Digital PR Awards: Mobile Initiative

The American Cancer Society and Vodafone created new ways to reach its target audiences through mobile initiatives. | MORE »

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2012 Digital PR Awards: Public Affairs

The International Franchise Association’s campaign has led to placing 7,200 veterans in careers in franchising. | MORE »

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2012 Digital PR Awards: Digital Marketing Campaign – $500K+

To combat consumers railing against HP’s cost of ink, HP and Porter Novelli put a human face on the issue, designating a supply techonology specialist as HP’s resident "Inkologist." | MORE »

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2012 Digital PR Awards: Listening Campaign

Cone Communications went to real life consumers who were lactose intolerant to listen to their concerns and issues and learn from them. | MORE »

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2012 Digital PR Awards: Crisis Management

Faced with the infamous "Alec Baldwin tweeting" situation on one of its flights, American Airlines used its prior-established plan to immediately acknowledge the crisis. | MORE »

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2012 Digital PR Awards: Video

A rigged vending machine offered free Coke in exchange for hugs and kisses. It resulted in over 1.5 YouTube views. | MORE »

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2012 Digital PR Awards: Digital PR Team of the Year

The three person American Red Cross team stays busy with its 3,000 social media mentions per day; top brands are turning to MWW Group for its digital prowess. | MORE »

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