Digital PR

Digital PR Awards: Digital PR Campaign – General Excellence

October 13th, 2014 by

Winners: Taylor Strategy – Taco Bell Shakes up the Breakfast Routine and Weber Shandwick – Smoke is the Bandit with Mobil 1 Taylor Strategy – Taco Bell Shakes up the Breakfast Routine March 2014 marked… Continued

Digital PR Awards: Email Newsletters

October 13th, 2014 by

Winner: Columbia University School of Nursing – @ColumbiaNursing e-Newsletter Columbia University School of Nursing’s e-Newsletter @ColumbiaNursing debuted in March 2013, and since then, alumni-giving has increased substantially. In fact, cumulative 12-month donations more than doubled… Continued

Digital PR Awards: Employee Communications Online

October 13th, 2014 by

Winner: RF|Binder on behalf of CVS Health – CVS Health Celebrates the Spirit of Volunteerism on #GivingTuesday On December 2, 2013, for the second year in a row, charities, families, businesses, community centers, and students… Continued

Digital PR Awards: Influencer Communications

October 13th, 2014 by

Winner: Biosector 2 and Novartis Oncology – Count Us, Know Us, Join Us: Uniting the Advanced Breast Cancer Community Despite widespread attention and knowledge of breast cancer, the estimated 250,000 women living with advanced breast… Continued

Digital PR Awards: Intranet

October 13th, 2014 by

Winner: inVentiv Health – inFuse: A Global Town Square for a Company in Transition By the spring of 2013, three years after the acquisition of inVentiv Health by a group of private equity partners, inVentiv… Continued

Digital PR Awards: Listening Campaign

October 13th, 2014 by

Winner: Makovsky – Harnessing “Modern Market Research” A social intelligence program informing Sprint’s 4G LTE Network Communications In the summer of 2013, Sprint approached Makovsky to develop a complex and hyper-focused social intelligence program to… Continued

Digital PR Awards: Location-based Digital Campaign

October 13th, 2014 by

Winner: Adobe Create Now Tour for use of Facebook Custom Audiences In the spring of 2013, Adobe reinvented itself as a leading solution for creatives with the announcement of the Adobe Creative Cloud. This solution… Continued

Digital PR Awards: Media Relations Campaign

October 13th, 2014 by

Winner: Access Communications – Intuit Small Business Big Game Intuit tapped Access Communications and its advertising agency RPA to create Small Business Big Game, a yearlong program that would thrust small business owners onto the… Continued

Digital PR Awards: Microsite/Custom Site

October 13th, 2014 by

Winner: Ricoh Americas Corporation & Weber Shandwick – WorkIntelligent.ly Traditionally thought of as a print and imaging company, Ricoh is transitioning to a services-led technology company that provides management and workforce solutions like IT support,… Continued

Digital PR Awards: Facebook Communications

October 13th, 2014 by

Winners: 451 Marketing – America’s Best “Liked” Candle and Pfizer and GCI Health – Establishing a Voice for Fibromyalgia Patients on Facebook 451 Marketing – America’s Best “Liked” Candle For over 40 years, The Yankee Candle… Continued