Winner: Miami HEAT – Throwback HEAT Miami HEAT uniforms have been the nucleus of the team’s storytelling efforts for the past ten years. Each uniform campaign is paired with a distinctive storyline and thematic context.… Continued
Winner: Lincoln Strategy Group – Save Our AZ Solar The Save Our AZ Solar campaign was launched to promote social welfare to preserve and protect the ability of Arizonans to produce their own electricity through rooftop… Continued
Winner: Valley Forge Tourism & Convention Board – Montco’s Best Pizza Tournament The strategy of this campaign by the Valley Forge Tourism and Convention Board was to promote pizzerias in Montgomery County, PA by hosting a… Continued
Co-Winners: Cohn & Wolfe – Colgate Encourages Consumers to Save Water Because #EveryDropCounts and MSLGROUP – Celebration of Service: Creating Independence at Home for U.S. Veterans Cohn & Wolfe – Colgate Encourages Consumers to Save… Continued
Winner: Tech Image Over the last two years Tech Image has made a bold business transformation, changing its business model from a traditional b2b PR firm into a digital PR agency that integrates earned, paid… Continued
Co-Winners: The Coca-Cola Company – Coca-Cola Journey and Wakefern Food Corp. – Social Media Team The Coca-Cola Company – Coca-Cola Journey The mission of Coca-Cola’s digital communications and social media team is to advance important… Continued
On Nov. 16 at the Yale Club in New York City, PR News celebrated the recipients of this year’s Digital PR Awards. Honorees were presented awards for the best viral campaign, cause marketing campaign, social media campaign and more.
Earlier this year, Facebook expanded its live video service to all users, and now the social media behemoth is really throwing its weight behind the effort. A barrage of new features and functionalities is coming to the service, Facebook announced this week: reactions, going live to groups and events, live filters, live video invitations and much more embody a push to dominate live streaming.
April 1 is a great day for brand PR. Everyone gets a pass to joke around and show off their lighter side, and audiences take it in good humor when they get suckered. And though it’s expected, it’s not expected—that is, nobody is going to be upset at your brand for not taking part.
…except maybe when it comes to Google. They stepped up to the plate this year, along with other prominent brands.