Digital PR

2015 Digital PR Awards: Redesign/Relaunch of a Site

November 9th, 2015 by

Winner: ESPN.com – Redesign & 20th Anniversary ESPN is the self-described “worldwide leader in sports,” and so one of its goals with it website redesign was to place ESPN/ESPN.com at the center of a conversation… Continued

2015 Digital PR Awards: SEO (Search Engine Optimization)

November 9th, 2015 by

Winner:  Audio-Technica – Amplifying A Legacy Company’s Digital Presence Audio-Technica is a worldwide group of companies devoted to the design, manufacture, marketing and distribution of problem-solving audio equipment. Initially known for state-of-the-art phonograph cartridges, today… Continued

2015 Digital PR Awards: Social Networking Campaign

November 9th, 2015 by

Winner: UN Foundation – Global Moms Relay The Global Moms Relay brought together some of today’s leading global and local philanthropic voices to start a groundbreaking discussion on the importance of strengthening the health of… Continued

2015 Digital PR Awards: Twitter Communications

November 9th, 2015 by

Winner: Baylor Scott & White Health – #HeartTXLive: First Ever Live Twitter Coverage of a Heart Transplant Baylor Scott & White Health's corporate public relations and social team live tweeted a heart transplant surgery—the first… Continued

2015 Digital PR Awards: Wow Campaign

November 9th, 2015 by

Winner: The ALS Association – ALS Ice Bucket Challenge The ALS Ice Bucket Challenge was a movement for ALS patients, their families and their supporters and it was a phenomenal success. The challenge started in… Continued

2015 Digital PR Awards: Crisis Management

November 9th, 2015 by

Winner: Emergency Nurses Association – Ebola Crisis Response The U.S. Ebola crisis response was an unprecedented exercise in infectious diseases preparedness for nurses and healthcare organizations across the world. ENA members were hungry for the… Continued

2015 Digital PR Awards: Video

November 9th, 2015 by

Winner: Weber Shandwick – PEDIGREE See what good food can do Since committing to the cause of shelter dogs in 2008, the PEDIGREE brand has donated more than 20 million pounds of food. Through its… Continued

2015 Digital PR Awards: Digital Marketing Campaign 100k and under

November 9th, 2015 by

Winner: Edelman/Activision – Call of Duty: Hack in Black To reveal the latest Call of Duty game, Black Ops 3, Activision wanted to specifically target the millions of gamers still playing Black Ops 2 each… Continued

0122 Southwest airlines_1421984182877_12742425_ver1.0_640_480

A Peek Inside Southwest’s Social Response to Its Tech Glitch

October 14th, 2015 by

Southwest Airlines’ communication manager tells us how it used social media for crisis management on October 11, 2015.

Digital PR Awards: Digital Communicator of the Year

October 13th, 2014 by

Winner: Sam Ford, Peppercomm As the Director of Audience Engagement at Peppercomm, an award-winning strategic communications/marketing firm, Sam Ford helps clients think about how to better tell stories that matter to the publics they seek… Continued