Digital PR

2016 Digital PR Awards: Contest/Game

November 16th, 2016 by

Winner: Valley Forge Tourism & Convention Board – Montco’s Best Pizza Tournament The strategy of this campaign by the Valley Forge Tourism and Convention Board was to promote pizzerias in Montgomery County, PA by hosting a… Continued

2016 Digital PR Awards: Cause Marketing/CSR

November 16th, 2016 by

Co-Winners: Cohn & Wolfe – Colgate Encourages Consumers to Save Water Because #EveryDropCounts and MSLGROUP – Celebration of Service: Creating Independence at Home for U.S. Veterans Cohn & Wolfe – Colgate Encourages Consumers to Save… Continued

2016 Digital PR Awards: Digital PR Firm of the Year

November 16th, 2016 by

Winner: Tech Image Over the last two years Tech Image has made a bold business transformation, changing its business model from a traditional b2b PR firm into a digital PR agency that integrates earned, paid… Continued

2016 Digital PR Awards: Digital PR Team of the Year

November 16th, 2016 by

Co-Winners: The Coca-Cola Company – Coca-Cola Journey and Wakefern Food Corp. – Social Media Team The Coca-Cola Company – Coca-Cola Journey The mission of Coca-Cola’s digital communications and social media team is to advance important… Continued

2016 Digital PR Awards: Blog

November 16th, 2016 by

Winner: Abbott – Giving Millennials an ‘Eyeful’ on Tumblr to Consider LASIK A challenging job market,  a rise in trendy vision brands like Warby Parker and negative perception about laser eye surgery had taken LASIK off… Continued

digital pr awards, winners

PR News Announces 2016 Digital PR Award Winners

November 16th, 2016 by

On Nov. 16 at the Yale Club in New York City, PR News celebrated the recipients of this year’s Digital PR Awards. Honorees were presented awards for the best viral campaign, cause marketing campaign, social media campaign and more.

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Facebook Unleashes a Slew of Live Video Features

April 7th, 2016 by

Earlier this year, Facebook expanded its live video service to all users, and now the social media behemoth is really throwing its weight behind the effort. A barrage of new features and functionalities is coming to the service, Facebook announced this week: reactions, going live to groups and events, live filters, live video invitations and much more embody a push to dominate live streaming.

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April Fools’ Roundup 2016: The Best Brand Pranks

April 1st, 2016 by

April 1 is a great day for brand PR. Everyone gets a pass to joke around and show off their lighter side, and audiences take it in good humor when they get suckered. And though it’s expected, it’s not expected—that is, nobody is going to be upset at your brand for not taking part.

…except maybe when it comes to Google. They stepped up to the plate this year, along with other prominent brands.

2015 Rising PR Stars (corporation and association): Chris Brooks, Director, Global Corporate Affairs, Hilton Worldwide

December 9th, 2015 by

Chris Brooks is a passionate professional who enjoys cultivating meaningful relationships online and in person. Thrilled by the challenge of working as an “intrapreneur” across complex organizations, Brooks has a diverse background in political, government,… Continued

2015 Rising PR Stars (corporation and association): Anthony Dobies, Social Media Strategist, West Virginia University

December 9th, 2015 by

Despite his youth, Tony Dobies has made an impact on the way West Virginia University is perceived and operates. Dobies has established West Virginia University as a higher education social media leader. He has increased… Continued