Digital PR

2015 Digital PR Awards: Digital PR Campaign

November 9th, 2015 by

Co-Winner: NewYork-Presbyterian Hospital – A Day in the Life of a Therapy Dog and RBC Wealth Management – A Force for Good Book Promotion The objective of this campaign was to create an integrated digital… Continued

2015 Digital PR Awards: Listening Campaign

November 9th, 2015 by

Co-Winner: Hudson Integrated Web Agency – MOVE Bumpers: From Local Business to Nationwide Bumper Distributor and Pizza Hut Launches Gluten-Free Pizza. MOVE Bumpers is a truck and SUV bumper retailer who came to Hudson to… Continued

2015 Digital PR Awards: Media Relations Campaign

November 9th, 2015 by

Co-winner: JetBlue – Flying It Forward: A Chain Of Goodness With No End In Sight Since JetBlue took to the skies 15 years ago, it has operated as a different kind of airline – the kind… Continued

2015 Digital PR Awards: Microsite/ Custom Site

November 9th, 2015 by

Winner: Ruder Finn – Citi Fitness Challenge Ruder Finn worked with Citi’s Health and Wellness Team to develop a global Citi Fitness program, which motivated employees to be more active in their everyday lives and… Continued

2015 Digital PR Awards: Mobile Campaign

November 9th, 2015 by

Winner: Hunter Public Relations on behalf of Can Manufacturers Institute – Cans Get You Cooking Goes Mobile For generations, canned foods have been a staple in America’s kitchens. From fruits and vegetables, to seafood and… Continued

2015 Digital PR Awards: New Digital Service/Product

November 9th, 2015 by

Winner: C-4 Analytics – JM Lexus Luxury Conquest Model When you're already the No. 1 volume Lexus dealer in the world, how do you sell more cars? To answer this question, C-4 Analytics approached JM… Continued

2015 Digital PR Awards: New Site

November 9th, 2015 by

Winner: Aetna – Thought Leadership Aetna is both reinventing its business model and working to change the healthcare system in dramatic ways. With this campaign, the insurance giant wanted to reposition itself in the marketplace… Continued

2015 Digital PR Awards: Online Community

November 9th, 2015 by

Winner: The ALS Association – ALS Ice Bucket Challenge For most people, ALS was off their radar prior to the summer of 2014. With that in mind, the objective of the ALS Ice Bucket challenge… Continued

2015 Digital PR Awards: Online News Room

November 9th, 2015 by

Winner: Aetna – Thought Leadership Working in partnership with Aetna, Weber Shandwick conceptualized and developed The Health Section, a branded editorial destination designed to provide in-depth news, analysis and C-suite perspectives on the changing health… Continued

2015 Digital PR Awards: Public Affairs Campaign

November 9th, 2015 by

Winner: United Nations Foundation – A Global Collaboration Wins the Day for Climate Science Working with the UN Foundation, Havas’ strategy for this campaign was simple and straightforward: Deliver the facts. Highlight the science. Make… Continued