Digital PR


avatar

2013 Digital PR Awards: Twitter Communications

After a Reddit user posted an image pointing out that U.S. Navy captains have four stripes on their uniforms, while Cap’n Crunch only has three and thus is not a real captain, the Huge team crafted a clever and customized response using the relaunched the @RealCapnCrunch Twitter account that elevated the Cap’n into national conversations.  | MORE »

Comments Off

avatar

2013 Digital PR Awards: Cause Marketing/PR

Havas and Ford teamed up for Ford’s Warriors in Pink: Fighting Breast Cancer with the Power of Digital Storytelling campaign, which has had two record-breaking years in a row; in fact, in that time, it has raised more than $938,000 from people who read stories, saw the documentary “Bang the Drum” or got a tweet and then felt inspired to go to fordcares.com and buy Warriors in Pink products.  | MORE »

Comments Off

avatar

2013 Digital PR Awards: Digital Communicator of the Year

NBC Entertainment’s Richard Licata continues to push the envelope with his work with the Emmy campaigns by focusing on the digital layer—overhauling the NBC Awards Screening Room microsite with a new responsive design and creating an industry-first innovation with sponsored Facebook ads targeted specifically to Emmy voters. | MORE »

Comments Off

avatar

2013 Digital PR Awards: Facebook Communications

Through creative sweepstakes and contests and engaging posts, RF|Binder helped the Talenti Facebook community grow from 4,000 fans to over 96,000 in under two years, with over 9,000 people on average talking about Talenti, an average of 1,072 comments and 400 shares per month. | MORE »

Comments Off

avatar

2013 Digital PR Awards: Redesign-Relaunch of Site

The Coca-Cola Company took a quantum leap forward in its digital corporate communications with the launch of Coca-Cola Journey, the company’s most ambitious digital project since the launch of its first website in 1995. Coca-Cola Journey was more than a site launch; it was also a new beginning for Coca-Cola’s content strategy. | MORE »

Comments Off

avatar

2013 Digital PR Awards: Media Relations Campaign

MWW and McDonald’s NY Tri-State Owners/Operators Association created the McDonald’s New York Metro Nutrition Network to change the conversation around McDonald’s and nutrition and dispel myths about its menu offerings; in all, the campaign received more than 20 million total impressions with a total ad value of $3.6 million. | MORE »

Comments Off

avatar

2013 Digital PR Awards: Influencer Communications

Clorox set out to celebrate the “everyday ick” parents face through a cross-brand campaign that created a new “language of mess” online by parents, for parents; in just the first two weeks after launch, more than 140 words were created by consumers based on their own personal “ick- speriences,” and they were submitted to www.icktionary.com to be added to the new language. | MORE »

Comments Off

avatar

2013 Digital PR Awards: SEO

To cultivate Web traffic on its site SunshineSweetCorn.com, the Florida Sweet Corn Exchange employed an organic approach to SEO. | MORE »

Comments Off

avatar

2013 Digital PR Awards: Online Community

To cut through the tangle of competing hair care products for Unilever’s Clear Scalp & Hair Beauty Therapy, Weber Shandwick helped build an online community that now hovers near 1 billion fans, achieving a total post reach of 80.1 million and 222,000 “people talking about this” on Facebook. | MORE »

Comments Off

avatar

2013 Digital PR Awards: Email Newsletter

During the last year, the total number of new subscribers to Hunter PR’s The 511 e-newsletter has more than doubled, and in that time, the average open rate for The 511 has been 25.2%, nearly three times the average for marketing newsletters. | MORE »

Comments Off