Digital PR

The History Channel used all of the tools in the PR toolbox to promote the miniseries Hatfields & McCoys.

CRT/tanaka hosted and sponsored stand-alone social media events to help frame DOCa Rioja as Spain’s most prominent wine region.

PepsiCo turned Tropicana’s Facebook page into a 100% Florida experience—all content focused on TPP’s Florida roots by highlighting growers, groves and oranges, Sunshine State facilities and history.

Henson Consulting used its greatest asset, the talent and diversity of its staff, to create a blog that doubled site traffic and increased time spent on the site by an astounding 152%.

Co-winners The Clorox Company and rbb Public Relations found unique ways to use social media to promote its products.

AOL’s site served as the landing spot for more than one million minutes of talk time donations for military personnel and their families.

ConranPR designed an online newsroom that provided journalists and bloggers with everything need to produce an effective story.

To drive awareness among Australian moms about Kleenex Cottonelle and discuss sustainability, Ogilvy PR and KLeenex Cottonelle hosted a Pinterest-themed event.

The UN Foundation partnered with APCO Worldwide to created a extensive brand-building process for the Shot@Life Web Site.

Through the effective use of Facebook, employees that had felt dissatisfied with prior company communications efforts, were now informed and engaged.