A rigged vending machine offered free Coke in exchange for hugs and kisses. It resulted in over 1.5 YouTube views.
The three person American Red Cross team stays busy with its 3,000 social media mentions per day; top brands are turning to MWW Group for its digital prowess.
An elite team of celebrity and competitive athletes were tapped to create Team Refuel and created exclusive Webisodes to drive home the "got chocolate milk?" campaign.